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''Coco'' was a 1969
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
musical Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film and television, a genre of film and television that incorporates into the narr ...
with a
book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...
and lyrics by
Alan Jay Lerner Alan Jay Lerner (August 31, 1918 – June 14, 1986) was an American lyricist and librettist. In collaboration with Frederick Loewe, and later Burton Lane, he created some of the world's most popular and enduring works of musical theatre bot ...
and music by
André Previn André George Previn (; born Andreas Ludwig Priwin; April 6, 1929 – February 28, 2019) was a German-American pianist, composer, and conductor. His career had three major genres: Hollywood films, jazz, and classical music. In each he achieved ...
, inspired by the life of
Coco Chanel Gabrielle Bonheur "Coco" Chanel ( , ; 19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularizing a sporty, c ...
. It starred
Katharine Hepburn Katharine Houghton Hepburn (May 12, 1907 – June 29, 2003) was an American actress in film, stage, and television. Her career as a Hollywood leading lady spanned over 60 years. She was known for her headstrong independence, spirited perso ...
in her only stage musical.


Background

Theatre producer A theatrical producer is a person who oversees all aspects of mounting a theatre production. The producer is responsible for the overall financial and managerial functions of a production or venue, raises or provides financial backing, and hires ...
Frederick Brisson originally had optioned
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
's life for his wife
Rosalind Russell Catherine Rosalind Russell (June 4, 1907November 28, 1976) was an American actress, comedienne, screenwriter, and singer,Obituary ''Variety'', December 1, 1976, p. 79. known for her role as fast-talking newspaper reporter Hildy Johnson in the H ...
, but Russell had developed acute
arthritis Arthritis is a term often used to mean any disorder that affects joints. Symptoms generally include joint pain and stiffness. Other symptoms may include redness, warmth, swelling, and decreased range of motion of the affected joints. In som ...
, making it difficult for her to function. That meant another leading lady with star quality needed to be found. Irene Selznick suggested
Katharine Hepburn Katharine Houghton Hepburn (May 12, 1907 – June 29, 2003) was an American actress in film, stage, and television. Her career as a Hollywood leading lady spanned over 60 years. She was known for her headstrong independence, spirited perso ...
, who initially scoffed at the idea of appearing in a musical but agreed to work with former
MGM Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
vocal coach
Roger Edens Roger Edens (November 9, 1905 – July 13, 1970) was a Hollywood composer, arranger and associate producer, and is considered one of the major creative figures in Arthur Freed's musical film production unit at Metro-Goldwyn-Mayer during the "go ...
for ten days. Following an audition in Selznick's suite at
The Pierre Hotel The Pierre is a luxury hotel located at 2 East 61st Street, at the intersection of that street with Fifth Avenue, in Manhattan, New York City, facing Central Park. Designed by Schultze & Weaver, the hotel opened in 1930 with 100+ employees, ...
, Hepburn felt comfortable enough to mull seriously the proposition, and was further convinced to accept the offer after meeting Chanel. Lerner had assured the designer his book would cover only the early years of her life and career, and she was distressed when the plan was jettisoned to accommodate the older star. The highly fictionalized book and score underwent massive revisions and were far from complete when Hepburn concluded filming on ''
The Madwoman of Chaillot ''The Madwoman of Chaillot'' (french: La Folle de Chaillot) is a play, a poetic satire, by French dramatist Jean Giraudoux, written in 1943 and first performed in 1945, after his death. The play is in two acts. The story concerns an eccentric woma ...
'', at which time she was scheduled to begin work on the show, and ''Coco'' was postponed a season while its creators worked on it. The six-week rehearsal period finally began in September 1969.
Cecil Beaton Sir Cecil Walter Hardy Beaton, (14 January 1904 – 18 January 1980) was a British fashion, portrait and war photographer, diarist, painter, and interior designer, as well as an Oscar–winning stage and costume designer for films and the theat ...
's set proved to be a complicated piece of machinery that frequently malfunctioned and was difficult for the cast to maneuver, and the final scene required a troublesome coordination of mirrors, platforms, runways, and flashing lights. Hepburn insisted the theater's thermostat be set at 60 degrees and the exterior doors left open, and most of the cast became ill due to the unusually cold fall weather.


Production

After 40 previews, the Broadway production opened on December 18, 1969, at the
Mark Hellinger Theatre The Mark Hellinger Theatre (formerly the 51st Street Theatre and the Hollywood Theatre) is a church building at 237 West 51st Street in the Midtown Manhattan neighborhood of New York City, which formerly served as a cinema and a Broadway thea ...
, where it ran for 329 performances. Directed by
Michael Benthall Michael Pickersgill Benthall CBE (8 February 1919 – 6 September 1974) was an English theatre director. Michael Benthall was the son of the British businessman and public servant Sir Edward Charles Benthall and of the Hon. Lady Benthall, ''née ...
and
choreographed Choreography is the art or practice of designing sequences of movements of physical bodies (or their depictions) in which motion or form or both are specified. ''Choreography'' may also refer to the design itself. A choreographer is one who cr ...
by Michael Bennett, the cast included
René Auberjonois René Murat Auberjonois (; June 1, 1940 – December 8, 2019) was an American actor and director. He was best known for portraying Odo on '' Star Trek: Deep Space Nine'' (1993–1999). He first achieved fame as a stage actor, winning the Tony Aw ...
(who won a
Tony Award The Antoinette Perry Award for Excellence in Broadway Theatre, more commonly known as the Tony Award, recognizes excellence in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual cer ...
for his performance), George Rose,
Michael Allinson Michael Allinson (30 December 1920 – 30 December 2010) was a British-American stage and film actor. Biography John Michael Allinson was born on 30 December 1920 in London, the son of British painter and sculptor Adrian Allinson, founding membe ...
,
David Holliday David Holliday (August 4, 1937March 26, 1999) was an American Broadway actor and television voice actor. He is best known as the voice of Virgil Tracy, pilot of ''Thunderbird 2'', in the first series (26 episodes) of '' Thunderbirds'' (1965&nda ...
,
Bob Avian Robert Avedisian (December 26, 1937 – January 21, 2021), professionally known as Bob Avian, was an American choreographer, theatrical producer and director. Biography Born in New York City to an Armenian family in December 1937, Avian spent his ...
,
Jon Cypher Jon Cypher (born January 13, 1932) is an American actor and singer. He is best known as playing Chief of Police Fletcher Daniels in ''Hill Street Blues'' throughout the series' run. He is also known for his work in ''Cinderella'', ''As the World Tu ...
,
Suzanne Rogers Suzanne Rogers (born Suzanne Cecelia Crumpler; July 9, 1943) is an American actress with film and television credits. Her stage name was inspired by Ginger Rogers, whom she cites as a personal inspiration for joining the entertainment industry. ...
,
Graciela Daniele Graciela Daniele (born December 8, 1939) is an Argentine-American dancer, choreographer, and theatre director. Biography Born in Buenos Aires, Argentina to Raúl Daniele and Rosa del Carmen Almoina. After her parents divorced, her mother got a jo ...
,
Ann Reinking Ann Reinking (November 10, 1949December 12, 2020) was an American dancer, actress, choreographer and singer. She worked predominantly in musical theater, starring in Broadway (theatre), Broadway productions such as ''Coco (musical), Coco'' (1969) ...
, and
Gale Dixon Gale Dixon (born 1946) was an American actress and singer who had a brief but active career in theatre, television, and film from the late 1960s through the mid-1970s. She made her Broadway debut in 1966 as Francine in Robert Fisher and Arthur M ...
.
Danielle Darrieux Danielle Yvonne Marie Antoinette Darrieux (; 1 May 1917 – 17 October 2017) was a French actress of stage, television and film, as well as a singer and dancer. Beginning in 1931, she appeared in more than 110 films. She was one of France's g ...
replaced Hepburn eight months into the run, but without the drawing power of a major star the poorly reviewed show closed two months later. Hepburn was scheduled to star in a West End production, but when the
Theatre Royal, Drury Lane The Theatre Royal, Drury Lane, commonly known as Drury Lane, is a West End theatre and Grade I listed building in Covent Garden, London, England. The building faces Catherine Street (earlier named Bridges or Brydges Street) and backs onto Dr ...
proved to be unavailable she refused to consider other venues and the project was abandoned. She headed the cast of the US national tour, which opened in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
on January 11, 1971, the day after Chanel's death, which the star acknowledged at the final curtain call. She continued with the tour through June, when it ended at the
Dorothy Chandler Pavilion The Dorothy Chandler Pavilion is one of the halls in the Los Angeles Music Center, which is one of the largest performing arts centers in the United States. The Music Center's other halls include the Mark Taper Forum, Ahmanson Theatre, and Walt ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. Although reviews in most cities were mediocre, it played to sold-out houses everywhere. Despite its financial success, executives at
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
, which had financed the original Broadway production - at $900,000, the most expensive show in Broadway history at the time - in exchange for the
cast album A cast recording is a recording of a stage musical that is intended to document the songs as they were performed in the show and experienced by the audience. An original cast recording or OCR, as the name implies, features the voices of the sho ...
and
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
rights, opted not to transfer ''Coco'' to the big screen. During the autumn of 1971, Ginger Rogers starred in a stock tour of ''Coco'' that played the Westbury Music Festival, the South Shore Music Circus and the Valley Forge Music Fair. The tour was directed by Fred Hebert and choreographed by Larry Fuller. ''Coco'' was produced as a staged concert by
42nd Street Moon 42nd Street Moon is a professional theatre company in San Francisco, California. The company specializes in the preservation and presentation of early and lesser-known works by Rodgers & Hammerstein, Rodgers & Hart, Cole Porter, Irving Berlin, Ku ...
in San Francisco in April and May 2008, starring
Andrea Marcovicci Andrea Louisa Marcovicci ( ro, Marcovici; born November 18, 1948) is an American actress and singer. Life and career Marcovicci was born in Manhattan, to Helen Stuart, a singer, and Eugen Marcovicci, a physician and internist of Romanian descen ...
in the title role. The production played for a total of 16 performances. It was directed by Mark D. Kaufmann and choreographed by Jayne Zaban. Marcovicci revisited the role in September 2010 for the show's first New York revival as part of the York Theatre Company's Musicals in Mufti. ''Coco'' was presented in London's Sadler's Wells, in 2011, as part of the
Lost Musicals Lost Musicals is a British musical theatre project established in 1989 by Ian Marshall Fisher. It is dedicated to presenting lost or forgotten musicals by famous American writers, and has been responsible for the first revivals of the lesser-known w ...
project, aka The Lost Musicals Charitable Trust, 1069268. Ian Marshall Fisher directed, Chris Walker, music director. Coco, the title role, was played by Sara Kestelman and cast included Edward Petherbridge.


Plot summary

Set between early autumn of 1953 and late spring of 1954, fashion designer
Coco Chanel Gabrielle Bonheur "Coco" Chanel ( , ; 19 August 1883 – 10 January 1971) was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with popularizing a sporty, c ...
, after fifteen years of retirement, decides to return to the world of
haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
and reopen her
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
salon. With her new collection derided by the critics, she faces
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...
until buyers from four major
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
s -
Saks Fifth Avenue Saks Fifth Avenue (originally Saks & Company; Colloquialism, colloquially Saks) is an American Luxury goods, luxury department store chain headquartered in New York City and founded by Andrew Saks. The original store opened in the F Street and ...
,
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain; it was founded in New York City by Joseph B. Bloomingdale, Joseph B. and Lyman G. Bloomingdale in 1861. A third brother, Emanuel Watson Bloomingdale, was also involved in the bus ...
, Best & Company, and
Ohrbach's Ohrbach's was a moderate-priced department store with a merchandising focus primarily on clothing and accessories. From its modest start in 1923 until the chain's demise in 1987, Ohrbach's expanded dramatically after World War II, and opened numer ...
- place orders with her. She becomes involved with the love life of one of her models, and flashbacks utilizing filmed sequences recall her own past romantic flings. Adding humor to the proceedings is a highly
stereotypical In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
rude
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
designer who tries to impede Chanel's success.In a post-performance discussion with André Previn at performance of this show by the York Theatre on September 12, 2010, it was noted that character is the first gay character who plays a significant role in a Broadway show. The finale is a fashion show featuring actual Chanel designs from 1918 to 1959.


Musical numbers

;Act I *Overture *But That's the Way You Are - Alex *The World Belongs to the Young - Coco *Let's Go Home - Georges *Mademoiselle Cliche de Paris - Coco *On the Corner of the Rue Cambon - Coco *The Money Rings Out Like Freedom - Coco & Ensemble *A Brand New Dress - Noelle *A Woman Is How She Loves - Georges *Gabrielle - Papa *Coco - Coco *The Preparation - Coco & Company ;Act II *Entre D'acte *Fiasco - Sebastian *When Your Lover Says Goodbye - Greff *Coco (Reprise) - Coco *Ohrbach's, Bloomingdale's, Best & Saks -Coco & The Buyers *Ohrbach's, Bloomingdale's, Best & Saks (Reprise) - Coco and Ensemble *Always Mademoiselle - Coco and the Mannequins A
cast recording A cast recording is a recording of a stage musical that is intended to document the songs as they were performed in the show and experienced by the audience. An original cast recording or OCR, as the name implies, features the voices of the sho ...
was released by
Paramount Records Paramount Records was an American record label known for its recordings of jazz and blues in the 1920s and early 1930s, including such artists as Ma Rainey, Tommy Johnson and Blind Lemon Jefferson. Early years Paramount Records was formed in 19 ...
in 1970. It was reissued on CD by
MCA Records MCA Records was an American record label owned by MCA Inc., which later became part of Universal Music Group. Pre-history MCA Inc., a powerful talent agency and a television production company, entered the recorded music business in 1962 wit ...
in 1997.


Awards and nominations


Original Broadway production


Notes


References

*''A Remarkable Woman: A Biography of Katharine Hepburn'' by
Anne Edwards Anne Edwards (born August 20, 1927) is an American writer best known for her biographies of celebrities that include Princess Diana, Maria Callas, Judy Garland, Katharine Hepburn, Vivien Leigh, Margaret Mitchell, Ronald Reagan, Barbra Streisand ...
, published by
William Morrow and Company William Morrow and Company is an American publishing company founded by William Morrow in 1926. The company was acquired by Scott Foresman in 1967, sold to Hearst Corporation in 1981, and sold to News Corporation News Corporation (abbrev ...
(1985), pages 357-372 ()


External links


Internet Broadway Database listingKatharine Hepburn papers -- Letter from Katharine Hepburn about use of bad language in ''Coco!''
{{Chanel 1969 musicals Broadway musicals Musicals by Alan Jay Lerner Compositions by André Previn Plays based on real people Plays set in the 1950s Cultural depictions of Coco Chanel Tony Award-winning musicals