Clue is a menstrual health app developed by the

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

-based technology company BioWink GmbH. The app has over 8 million users from 180 different countries. The startup has raised $10 million from backers that include

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...

and Mosaic Ventures.

History

Clue was co-founded by Ida Tin, the company's current CEO, Hans Raffauf, Mike LaVigne and Moritz von Buttlar in 2012. BioWink GmbH launched the app in 2013. Ida Tin’s stated goal was to take female reproductive health “out of taboo land” and to start “a reproductive health revolution.” Tin previously led motorbike tours around the world and wrote a book about her experience. By July 2017, the Clue app had more than 8 million active users on both Android and iOS. Users were representative of more than 180 countries. In 2015, BioWink GmbH closed a $7 million Series A funding round led by

and Mosaic Ventures, bringing the company's total funding to $10 million. The company was listed as one of Europe's Hottest Startups in 2015 by

Wired UK ''Wired UK'' is a bimonthly magazine that reports on the effects of science and technology. It covers a broad range of topics including design, architecture, culture, the economy, politics and philosophy. Owned by Condé Nast Publications, it is ...

, with Clue being named one of the best apps in 2015 by both Apple and Google. In March 2018, the company launched an editorial site to serve as a resource for accessible and scientific menstrual health information.

Mobile app

The Clue mobile application calculates and predicts a user's period, fertile window, and premenstrual syndrome. It also informs users the most or least likely time for becoming pregnant and allows them to track more than 30 health categories, including sex, sleep, pain, exercise, hair, skin, digestion, emotions and energy. The app can also explain how pill dosages impact fertility and includes an alarm system to allow for reminders for taking pills. In 2015, the company closed a Series A funding round and announced plans to use the proceeds to expand features of the mobile app and hire more staff. Clue also partnered with universities such as

Stanford Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is considere ...

Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...

, the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

, and the

University of Oxford , mottoeng = The Lord is my light , established = , endowment = £6.1 billion (including colleges) (2019) , budget = £2.145 billion (2019–20) , chancellor ...

to advance female health research. Clue integrated with

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

HealthKit Health is a health informatics mobile app, announced by Apple Inc. on June 2, 2014 at its Worldwide Developers Conference (WWDC). The app is available on iPhone and iPod Touch devices running iOS 8 or later. The application holds health data su ...

for

iOS 9 iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, 20 ...

in September 2015, allowing data such as body temperature, cervical mucus quality, menstruation, ovulation test results, sexual activity, and spotting directly to the app. In 2016, Clue was available in 15 languages on both iOS and Android. That same year, Clue introduced a cycle-sharing feature and in 2017 a pill-tracking option. In February 2018, Clue made its app available on the

Fitbit Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate ...

Ionic smartwatch.

References

{{reflist, 2

External links

Clue official website
Mobile applications IOS software Android (operating system) software Human pregnancy Companies based in Berlin Women's health