Premier Loyalty & Marketing, S.A.P.I. de C.V. operating as Club Premier is a loyalty program based in
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
, originally the
frequent flyer program
A frequent-flyer program (American English) or frequent-flyer programme (British English) is a loyalty program offered by an airline.
Many airlines have frequent-flyer programs designed to encourage airline customers enrolled in the program ...
of
Aeroméxico
Aerovías de México, S.A. de C.V. () operating as Aeroméxico (; stylized as AM), is the flag carrier airline of Mexico, based in Mexico City. It operates scheduled services to more than 90 destinations in Mexico; North, South and Central Ameri ...
, the Mexican airline, now spun off and operated by PLM, which is 51% owned by Aeroméxico and 49% by
AIMIA, the
Montreal
Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...
-based loyalty company with its origins as the frequent flyer program of
Air Canada
Air Canada is the flag carrier and the largest airline of Canada by the size and passengers carried. Air Canada maintains its headquarters in the borough of Saint-Laurent, Montreal, Quebec. The airline, founded in 1937, provides scheduled and ...
.
History of ownership structure
In September 2010,
AIMIA, formerly Groupe Aeroplan, acquired approximately 29 percent of Club Premier for 35 million US dollars. Club Premier was spun off from Aeroméxico and to do this Grupo Aeroméxico and Groupe Aeroplan created the company Premier Loyalty & Marketing, S.A.P.I. de C.V. ("PLM") to operate Club Premier.
In December 2012, Groupe Aeroplan invested another 88 million USD to acquire an additional 20% of PLM, so that now, AIMIA controls 49% of PLM and Aeroméxico controls 51%.
Members
Club Premier has more than 7.5 million members. Members can earn points with Aeroméxico,
SkyTeam
SkyTeam is one of the world's three major airline alliances. Founded in June 2000, SkyTeam was the last of the three alliances to be formed, the first two being Star Alliance and Oneworld, respectively. Its annual passenger count is 630 million ...
airlines,
Alaska
Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U.S., ...
,
LAN and
Copa Airlines
Compañía Panameña de Aviación, S.A., (commonly referred to as Copa and branded simply as "Copa Airlines") is the flag carrier of Panama. It is headquartered in Panama City, Panama, with its main hub at Tocumen International Airport. Copa is ...
, as well as with affiliated hotel chains and car rental companies,
["About Club Premier", Club Premier website]
/ref> Soriana
Organización Soriana is a Mexican public company and a major retailer in Mexico with more than 824 stores. Soriana is a grocery and department store retail chain headquartered in Torreón, Coahuila de Zaragoza, Mexico. The company is 100% capita ...
hypermarkets"Soriana Club Premier", Club Premier website
and other retailers.
Club Premier also has more than 90 partners, some like
Uber
Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...
,
Linio
Linio is one of the leading marketplaces in Latin America, with presence in five countries and offering more than four million products.
History
Linio began operations in 2012 in Mexico.
The company has been through various rounds of funding, ...
,
Cadillac
The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
, etc.
Club Premier has co-branded consumer credit cards with
American Express
American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
,
Santander
Santander may refer to:
Places
* Santander, Spain, a port city and capital of the autonomous community of Cantabria, Spain
* Santander Department, a department of Colombia
* Santander State, former state of Colombia
* Santander de Quilichao, a m ...
Mexico and
U.S. Bank
U.S. Bancorp (stylized as us bancorp) is an American bank holding company based in Minneapolis, Minnesota, and incorporated in Delaware. It is the parent company of U.S. Bank National Association, and is the fifth largest banking institution i ...
(USA).
[
]
Gallery
Below are the National, International and Heineken lounges in Mexico City International Airport:
File:SalónPremierT2.jpg
File:SalónPremierT3.jpg
File:SalónPremierT4.jpg
File: SalonPremierIntMEX (1).jpg
File: SalonPremierIntMEX (2).jpg
File:SalonPremierIntMEX (3).jpg
File:SalonPremierIntMEX (4).jpg
File:HeinekenLounge01.jpg
File:HeinekenLounge02.jpg
File:HeinekenLounge03.jpg
File:HeinekenLounge04.jpg
References
External links
Official website (US English version)
{{Customer loyalty programs
Customer loyalty programs
Frequent flyer programs
Aeroméxico
Aimia (company)