Clorets is a line of
chewing gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its te ...
and
mints
A mint or breath mint is a food item often consumed as an after-meal refreshment or before business and social engagements to improve breath odor. Mints are commonly believed to soothe the stomach given their association with natural byproducts ...
made by
Cadbury Adams
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains
chlorophyll
Chlorophyll (also chlorophyl) is any of several related green pigments found in cyanobacteria and in the chloroplasts of algae and plants. Its name is derived from the Greek words , ("pale green") and , ("leaf"). Chlorophyll allow plants to a ...
, which purportedly acts as an active ingredient to eliminate
mouth odors.
Clorets was originally owned by
The Warner-Lambert Company under its Adams division until
Pfizer
Pfizer Inc. ( ) is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. The company was established in 1849 in New York by two German entrepreneurs, Charles Pfizer ...
took over in 2000. The Adams division was sold to
Cadbury-Schweppes
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars ...
in 2003, which is now known as Cadbury Adams (later acquired by
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
).
Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.
Packaging and flavour varieties
;Packaging sizes
* Gum in 2s carton
* Gum in 12s carton
* Small mints (in a pack of 50)
* Candy-style mints (in a pack of 6)
* Tablet mints (in a pack of 35)
* Val-U-Pak (in a pack of 30)
;Flavours
* Original/Cool Mint
* Arctic/Ocean Mint
* Orange Mint
* Dark Secret Mint (Thailand)
* Cinnamon (Japan)
* Cool Berry Mint
* Pink Grapefruit Mint
;Clorets Infinity
* Peppermint
* Spearmint
See also
*
List of chewing gum brands
This is a list of chewing gum brands in the world. Chewing gum is a type of gum made for chewing, and dates back at least 5,000 years. Modern chewing gum was originally made of chicle, a natural latex. By the 1960s, chicle was replaced by butadi ...
*
List of breath mints
This is a list of breath mint brands in alphabetical order. A breath mint is a type of candy primarily consumed to freshen the smell of one's breath, by masking offensive odors with the scent of mint or other flavoring, and by stimulating the flo ...
References
Further reading
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{{Mondelez
Chewing gum
Breath mints
Cadbury Adams brands
Products introduced in 1951
Mondelez International brands