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Clients of
prostitute Prostitution is a type of sex work that involves engaging in sexual activity in exchange for payment. The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, non-pe ...
s or
sex worker A sex worker is a person who provides sex work, either on a regular or occasional basis. The term is used in reference to those who work in all areas of the sex industry.Oxford English Dictionary, "sex worker" According to one view, sex work is ...
s are sometimes known as ''johns'' or ''tricks'' in
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
and ''punters'' in
Britain Britain most often refers to: * Great Britain, a large island comprising the countries of England, Scotland and Wales * The United Kingdom of Great Britain and Northern Ireland, a sovereign state in Europe comprising Great Britain and the north-eas ...
and
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
. In common parlance among sex workers as well as with others, the act of negotiating and then engaging with a client is referred to as ''turning a trick''. Female clients are sometimes called ''janes'', although the vast majority of prostitution clients are male in almost all countries.


Lexicology

There are many terms for clients, including ''whoremonger'', ''sex-buyer'', British slang such as ''punter'', terms for those in a vehicle such as '' kerb crawler'', as well as Caribbean slang terms for female clients of gigolos such as ''milk bottle'', ''longtail'', ''yellowtail'' or ''stella''. The term ''trick'' is sometimes associated with
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
and ''punter'' is associated with the term for sex workers' clients in Britain and Ireland. These slang terms are used among both prostitutes and law enforcement for persons who solicit prostitutes. The term ''john'' may have originated from the frequent customer practice of giving one's name as "John", a common name in English-speaking countries, in an effort to maintain anonymity. In some places, men who drive around red-light districts for the purpose of soliciting prostitutes are also known as ''kerb crawlers''.


Motivation

Studies reveal that most clients seek out sex with prostitutes to satisfy otherwise unfulfilled sexual desires or simply as a means to establish social bonds with women. Other reasons include "sexual experiences (such as threesomes or kink) that aren’t easily available to the men; because the men feel they are unattractive and can’t find a woman to have a relationship with; because the men are seeking a space where their sexual desires or interests won’t be shamed; because the men don’t have time or emotional availability for a relationship; because they are disabled; or because they desire sex without emotional involvement."


Demography

According to Sabine Grenz of the
University of Gothenburg The University of Gothenburg () is a List of universities in Sweden, university in Sweden's second largest city, Gothenburg. Founded in 1891, the university is the third-oldest of the current List of universities in Sweden#Public universities, S ...
, clients come from all socio-economic classes, and include "stockbrokers, truck drivers, teachers, priests or law-enforcement officials." As such, "There are no social characteristics that basically distinguish johns from other men." According to Megan Lundstrom of Free Our Girls, 80% to 90% of clients are married men. According to a study by Health and Social Life, 55% of clients are married or cohabiting. Only 39% of clients are aware that one could contract an STI from being fellated. According to Melissa Farley, executive director of Prostitution Research & Education, 60% of clients wear
condoms A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both external condoms, also called male condoms, and internal (female) ...
. A survey in Georgia found that 83% of clients would be deterred from purchasing sex if they were outed (
name and shame To name and shame is to "publicly say that a person, group or business has done something wrong". It is a form of public shaming used to rally popular opinion against and, in turn, discourage certain kinds of behavior or enterprises. The pract ...
) on billboards which included photos and names. According to a study by Shared Hope International and Arizona State University, 21.6% of clients had professions commonly perceived as one of a position of authority or position of trust such as law enforcement, attorney or military personnel. In Canada, the average age of a client is between 38 and 42 years old who has purchased sex roughly 100 times over their lifetime. Roughly 70% have completed university or college and earn over 50,000 Canadian dollars a year. The clients of prostitutes in most countries are overwhelmingly male. The most common age cohort of clients in developing countries are vicenarians (those in their twenties).Bishop, Stacey Jacqueline. "Livability is the victim of street prostitution": the politics of the neighborhood and the rightward turn in Vancouver's west end, 1981-1985. Diss. Arts & Social Sciences: Department of History, 2013.


Finances

The affordability of prostitution greatly varies from region to region. The prices are lowest in areas where it is legal due to competition within the sex trade that seek to court both
sex tourist Sex tourism is the practice of traveling to foreign countries, often on a different continent, with the intention of engaging in sexual activity or relationships, in exchange providing money or lifestyle support. This practice predominantly oper ...
s and local clients. ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine has described Germany as the "Cut-Rate Prostitution Capital of the World", in reference to the lower charges. When the clientele of prostitutes in a specific locality begins to attract modest amounts of newcomers of middle-class or upper-class status, the subsequent cost hike is known to reduce the use of such services by less affluent local prospective clients. In jurisdictions where penalties for buying sex are high, fines imposed on clients can also put low-income clients of prostitution in financial ruin.


Maltreatment and victimization

When the interaction between the clients of prostitutes and sex workers occurs in countries where brothels are illegal, the prostitution trade usually transpires in areas with high amounts of crime, a predicament that puts clients at risk of becoming victims of crime or becoming entangled in the crime in some other manner. According to Chris Atchison, a former sociology instructor at
Simon Fraser University Simon Fraser University (SFU) is a Public university, public research university in British Columbia, Canada. It maintains three campuses in Greater Vancouver, respectively located in Burnaby (main campus), Surrey, British Columbia, Surrey, and ...
in British Columbia, Canada, and founder of John's Voice, clients are verbally abused, robbed and physically assaulted at a rate of 18%, 14% and 4% respectively. In Ireland, there was a significant increase in physical attacks on sex workers by clients after the passing of laws banning the purchase of sex. Clients also sometimes fall victim to extortion, scamming and blackmail.


Perceptions

The manner in which clients were viewed has varied throughout human history depending on location and era. In some periods of history, clients were viewed as enablers of an evil practice, viewing them as furthering a trade that enabled infidelity and eased the breaking of covenants between committed partners. At other times, particularly during times of war, or other events which segregated the sexes, there would be increased sympathy for clients, particularly if service persons threatened to sever their genitals or castrate themselves to attain anaphrodisia if prospective clients were chastised. In contemporary times, clients are sometimes viewed as enablers of human trafficking and child trafficking due to boosting their demand. Female clients have been purported to be viewed less negatively than male clients, possibly due to a perception of novelty that produces curiosity rather than moral judgment.


Legal treatment

The manner in which clients are treated by the law varies by jurisdiction and country. The laws which are most stringent against clients have gradually been referred to as the Swedish model, which is also called the
Nordic model The Nordic model comprises the economic and social policies as well as typical cultural practices common in the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden). This includes a comprehensive welfare state and multi-level colle ...
or Sex Buyer Law. This is in reference to the law passed in Sweden in 1999 wherein the buyer, rather than the seller of sex is penalized. Although Sweden was the first country to criminalize clients rather than prostitutes, this influenced similar legislation elsewhere. Other countries that have since adopted this model include Norway in 2008, Iceland in 2009, Canada in 2014, and Israel in 2020. Some analysts have argued that laws criminalizing clients rather than prostitutes is peculiar in Western as well as other legal systems, claiming that throughout Western history, there is no precedence of a purchaser of a controversial service committing a greater infraction than the purveyor. The efficacy of the Nordic model has also been heavily disputed (see Nordic model approach to prostitution#Criticism). In Germany, clients of sex workers are required by law to wear condoms. The law, which was proposed by Justice Minister
Ayelet Shaked Ayelet Shaked ( ; born 7 May 1976) is an Israeli former politician, activist, and Software engineering, software engineer. She served as Ministry of Interior (Israel), Minister of Interior from 2021 to 2022 and as Ministry of Justice (Israel), ...
in June 2018, would include fines. In 2018, France increased the penalty against buying of sex to a fine of up to 1,500 euros ($1,700). In Italy, a fine of up to 10,000 Euros was proposed in 2016 for frequenters of prostitutes.


Campaigning

Campaigners against the criminalization of clients include Irish law graduate Laura Lee. In some nations where prostitution is legal such as the
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
, rather than being viewed as accessories to human trafficking, clients are called on to join efforts to eradicate its practice by being asked to look out for signs of abuse. In France, some opposition to the fining of clients has come from sex workers unions such as Strass, who argue that initiatives to fine clients make sex work more dangerous as it forces the trade to go underground and due to increased secrecy and less transparency. In 2023, advocates for the decriminalization of sex work in Canada had their
constitutional challenge Constitutional law is a body of law which defines the role, powers, and structure of different entities within a state, namely, the executive, the parliament or legislature, and the judiciary; as well as the basic rights of citizens and, in fed ...
dismissed by the
Ontario Superior Court The Superior Court of Justice (French: ''Cour supérieure de justice'') is a superior court in Ontario. The Court sits in 52 locations across the province, including 17 Family Court locations, and consists of over 300 federally appointed judges ...
. In 2018,
Pope Francis Pope Francis (born Jorge Mario Bergoglio; 17 December 1936 – 21 April 2025) was head of the Catholic Church and sovereign of the Vatican City State from 13 March 2013 until Death and funeral of Pope Francis, his death in 2025. He was the fi ...
described clients of prostitution as criminals. In the U.S. state of Arizona, some police forces have adopted fake online advertisements which are police generated in order to lure prostitution clients.Dodge, Mary, Donna Starr-Gimeno, and Thomas Williams. "Puttin’on the Sting: Women Police Officers' Perspectives on Reverse Prostitution Assignments." International Journal of Police Science & Management 7.2 (2005): 71-85.


See also

*
History of prostitution Prostitution has been practiced throughout ancient and modern cultures. Prostitution has been described as "the world's oldest profession", though this is unverifiable, and most likely incorrect. Ancient Near East The Ancient Near East was hom ...


References


Further reading

* {{Authority control Prostitution