Click analytics is a special type of
web analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool fo ...
that gives attention to clicks (
Point-and-click
Point and click are the actions of a computer user moving a pointer to a certain location on a screen (''pointing'') and then pressing a button on a mouse, usually the left button (''click''), or other pointing device. An example of point and cli ...
) which constitute the first stage in the
conversion funnel
In e-commerce, the conversion funnel is the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the ...
. Commonly, click analytics focuses on on-site analytics. An editor of a web site uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking.
Information
Click analytics may happen in real-time or "unreal"-time, depending on the type of information sought. Typically, front-page editors on high-traffic news media sites will want to monitor their pages in real-time, to optimize the content. Editors, designers and other stakeholders may analyze clicks on a wider time frame to aid them in assessing the performance of written passages, design elements or advertisements etc.
Click data may be gathered in at least two ways. Ideally, a click is "logged" when it occurs, and this method requires some functionality that picks up relevant information when the event occurs. Alternatively, one may institute the assumption that a
page view
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file ( web page) of an Internet site. On the World Wide Web, a page request ...
is a result of a click, and therefore log a simulated click that leads to that page view.
See also
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Click tracking Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Res ...
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Call to action (marketing)
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or ...
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List of web analytics software
This is a list of web analytics software used to collect and display data about visiting website users.
Self-hosted software Free / Open source (FLOSS)
This is a comparison table of web analytics software released under a free software license. ...
References
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Clicky: Real Time Web AnalyticsEstimated Website Cost Of Any DomainClick Tracking on Your Website: All you need to know
Web analytics
Internet privacy