''Cliché Magazine'' is a digital fashion magazine with a focus on fashion, music, lifestyle, entertainment, and latest culture. Based in Los Angeles and Las Vegas, issues are released monthly, exclusively on digital platforms.

Basic information

The magazine was founded by former

editor in chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

Jeremy Fall Jeremy Fall (born August 3, 1990) is an American chef, restaurateur, and entrepreneur. He is the co-founder and former CEO of J. Fall Group, which he sold in 2019. Fall is also the founder of the media company, jfall. Fall founded and operate ...

, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer. According to Fall, the magazine reached 1 million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding. Head photographer

Dirk Mai A dirk is a long bladed thrusting dagger.Chisholm, Hugh (ed.), ''Dagger'', The Encyclopædia Britannica, 11th ed., Vol. VII, New York, NY: Cambridge University Press (1910), p. 729 Historically, it gained its name from the Highland Dirk (Scot ...

produces cover editorials, as well as other exclusive content for the magazine. Richard Corbett became the new proprietor of Cliché in December 2011 and Megan Portorreal took the reins as

of the magazine In October 2012, Wilson Greene joined the Cliché Team as a Managing Partner and COO. Responsible for managing the day-to-day operations and to provide strategic direction for the company. In May 2012, Cliché added Quavondo Nguyen to their team as Creative Director. With a design and photography background, Quavondo was able to help provide creative insights to help the company re-brand its product. In the summer of 2013, Cliché Magazine relaunched with a new identity, including a new logo, a new website, and a new magazine look and feel. Quavondo is also the head photographer. He left Cliché in 2018 but returned in 2020 as Editor in Chief.

Print is Dead campaign/environmental efforts

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign. In line with its eco-friendly mission, and in light of the online publication boom, Cliché offers print issues on demand. In addition to its website, Cliché is also available as an iPhone and iPod touch application. Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as

Tom's Shoes Toms (stylized as TOMS) is a for-profit companybusinessoffashion.coBlake Mycoskie on 10 Years of TomsMAY 6, 2016 based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs and ...

Other brands

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues. Now all blog posts can be found directly on the site. Cliché TV, was created as a way to promote independent artists, showcase webisodes, models and other video-related projects.

Cover models

Cliché's covers have featured a wide range of appearances, including

Brittany Flickinger ''Paris Hilton's My New BFF'' (also known simply as ''My New BFF'' and other alternate titles) is an American competitive reality television series in which Paris Hilton searches for her new BFF ("best friend forever"). It was created by Michael ...

, Mandy Jiroux,

Tiësto Tijs Michiel Verwest (; born 17 January 1969), known professionally as Tiësto ( ), is a Dutch DJ and music producer from Breda. He was voted "the Greatest DJ of All Time" by '' Mix'' magazine in a 2010/2011 poll amongst fans. In 2013, he was ...

, actress

Torrey DeVitto Torrey Joël DeVitto (born June 8, 1984) is an American actress and former fashion model. Her first starring role was as Karen Kerr on the ABC Family drama series '' Beautiful People'' (2005–2006). She followed this up with recurring roles as ...

, and alternative band The Maine.

References

External links

Cliché Magazine's Official Website
{{DEFAULTSORT:Cliche Magazine Monthly magazines published in the United States Online magazines published in the United States Fashion magazines published in the United States Magazines established in 2009 Magazines published in California 2009 establishments in the United States