"Cliché (Hush Hush)" is a song recorded by Romanian recording artist

Alexandra Stan Alexandra Ioana Stan (born 10 June 1989) is a Romanian singer. Born in Constanța, she made her worldwide breakthrough with the 2010 single " Mr. Saxobeat", which was written and produced by Marcel Prodan and Andrei Nemirschi. They had previou ...

for her Japan-only reissue of the same name (2013). Written and produced by Marcel Prodan and Andrei Nemirschi, it was released for digital download on 3 October 2012 through MediaPro. Described as a

dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...

track that features

eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...

elements into its sound, "Cliché (Hush Hush)" discusses different themes of love. An accompanying music video for the single was posted onto

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

on 27 September 2012, being filmed by Iulian Moga at Palatul Snagov. It was generally praised by music critics, with

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citing it under their list of Stan's best clips. Particularly, a scene of the video was compared to

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for teenagers, while another one to 1970s film works. The track peaked at number 91 in native Romania, as well as at numbers 11 and 28 in Japan and Italy, respectively. It was promoted by several live performances, including a tour throughout the United States and an appearance at French music event Starlooor 2012.

Composition and reception

According to Romanian sources, "Cliché (Hush Hush)" is a "dynamic"

track that incorporates influences of

Eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...

into its sound; its lyrics speak about love. About the message of the song, Stan confessed that it "shows love in different ways and portrays as well relationships between obvious couples, which fall into a certain pattern. Love can transform everyone and everything in the most wonderful and important thing in the universe". Alvaro from Spanish music website Popelera pointed out major differences between the dance style of the track and that of its predecessor, "

Lemonade Lemonade is a sweetened lemon-flavored beverage. There are varieties of lemonade found throughout the world. In North America and South Asia, cloudy still lemonade is the most common variety. There it is traditionally a homemade drink using le ...

" (2012), while Mia, writing for Romanian portal Info Music, drew comparisons with the

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' single "

Hush Hush; Hush Hush "Hush Hush; Hush Hush" is the remix of "Hush Hush", a song by American female group The Pussycat Dolls. The track was written by Andreas Romdhane, Josef Larossi, Ina Wroldsen, Nicole Scherzinger, Dino Fekaris, and Freddie Perren and produced b ...

" (2009). Kevin Apaza of

Direct Lyrics MRC II Distribution Company L.P., doing business as MRC (formerly Media Rights Capital), is an American film and television studio. Founded by Mordecai (Modi) Wiczyk and Asif Satchu, the company funds and produces film and television programming. ...

implied that Stan " teppedaway from her 'signature' (very saxobeat) sound to test other 'dance' waters", and wrote that the song "ain't very catchy but e likesthe pre and the main chorus. Plus, the song is super remixable, ecan already imagine fist-pumping new versions."

Music video

An accompanying music video for the song was uploaded onto the

channel of Stan's label, Maan Studio, on 27 September 2012, after teasing it on 19 September. The clip was filmed by Iulian Moga at Palatul Snagov It commences with Stan entering a party hall in

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while being pictured by a photographer. Following her flirting with the man, she leaves the room and the video introduces to pool-party in normal color, where Stan dances along with fellow background dancers sporting a pink outfit. Next, the singer is shown in a dark hall, sitting on an old-fashioned couch. Following this, Stan is portrayed in a church, with her body and face being covered by a red robe; fellow black-clothed people surround her. Subsequently, scenes with the singer and her love interest from a hotel room are shown, after which the clip ends with the people from the church scene getting out of disguise and running through the hall in white lingerie, followed by Stan dancing around a fire after letting candles falling down at a date with her boyfriend. Alexandra Necula, writing for music website Info Music, compared the opening scene of the video to 1970s films, while stating that some parts of the clip did not match with the song's message. She went on to compare the church scene to

vampire films Vampire films have been a staple in world cinema since the era of silent films, so much so that the depiction of vampires in popular culture is strongly based upon their depiction in films throughout the years. The most popular cinematic adaptati ...

for teenagers; Necula stated that one of the outfits sported by Stan were inspired by S&M fetish. Apaza from Direct Lyrics stated that "her clip is like a mix of

Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer. Referred to as "Honorific nicknames in popular music, The Golden Girl" and "Honorific nicknames in popular music, Queen of Latin Pop", she first achieved recognition as ...

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and

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's '

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' (the orgy scenes)." Showbiz.ro felt that the "80s vibe of the video coincided with the melodic line".

cited the video as one of Stan's best clips ever.

Live performances

In order to promote "Cliché (Hush Hush)", Stan embarked on a tour in the United States. She also provided live performances of the song throughout her concert tours that promoted the Japan-only reissue. Furthermore, Stan sang the song in a medley with "

Mr. Saxobeat "Mr. Saxobeat" is a song by Romanian singer Alexandra Stan, released on 12 September 2010 as the second single from her debut studio album, ''Saxobeats'' (2011). The track was written and produced by Marcel Prodan and Andrei Nemirschi, and was rec ...

", "

Get Back (ASAP) "Get Back (ASAP)" is a song recorded by Romanian singer Alexandra Stan, released on 28 March 2011 by Play On / Jeff Records as the third single from her debut studio album, ''Saxobeats'' (2011). The track was written and produced by Marcel Prodan ...

" and "Lemonade" at French event Starfloor 2012.

Track listing

*Italian remixes EP # "Cliché (Hush Hush)" (Raf Marchesini Remix) – 3:35 # "Cliché (Hush Hush)" (Raf Marchesini Remix Edit) – 6:15 # "Cliché (Hush Hush)" (Da Brozz Remix) – 3:51 # "Cliché (Hush Hush)" (Da Brozz Remix Edit) – 5:32 *Romanian digital download # "Cliché (Hush Hush)" – 3:23 *Italian digital download # "Cliché (Hush Hush)" (Radio Edit) – 3:23 # "Cliché (Hush Hush)" (Maan Extended Version) – 4:25 *Italian digital download (acoustic version) # "Cliché (Hush Hush)" (Acoustic Version) – 3:22

Credits and personnel

Credits adapted from the liner notes of ''Cliché (Hush Hush)'' and ''The Collection''.''The Collection'' (CD Booklet).

. Japan:

Victor Entertainment , also known as in Japan, is a subsidiary of JVCKenwood that produces and distributes music, movies and other entertainment products such as anime and television shows in Japan. It is known as JVC Entertainment in countries where Sony Music Ent ...

. 2015 *Alexandra Stan –

lead vocals The lead vocalist in popular music is typically the member of a group or band whose voice is the most prominent melody in a performance where multiple voices may be heard. The lead singer sets their voice against the accompaniment parts of t ...

*Iulian Moga –

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''Di ...

*Andrei Nemirschi –

songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...

, producer,

photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed ...

*Maan Studio – recording studio *Marcel Prodan – songwriter, producer *Iliaro Drago – artists and repertoire

Charts

Release history

References

{{DEFAULTSORT:Cliche (Hush Hush) (song) 2012 songs Alexandra Stan songs Blanco y Negro Records singles English-language Romanian songs Dance-pop songs Romanian songs