Claudia de Heredia Romo (born 28 August 1982) is a Mexican e-commerce entrepreneur.

Life

Romo was born in

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital city, capital and primate city, largest city of Mexico, and the List of North American cities by population, most populous city in North Amer ...

. She took a degree in marketing at Tecnológico de Monterrey Campus Santa Fe and graduated in 2006. She then worked in

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

in México until 2009. In 2012 she, together with Jennifer Marquard and Claudio del Conde, founded Kichink. Its success was based on the relative reliability of the Mexican postal service and the average customer's perceived distrust of on-line payments. In 2015, Google celebrated its ''Demo Day'' and Kichink was one of the 11 applications made by startups founded or co-founded by women. de Heredia represented Kichink as co-founder during the event in Silicon Valley. She had four minutes to make a pitch followed by two questions. Kichink was not the winner but it received the ''Game Changer'' Award for Innovative Entrepreneurship. As director of marketing of Kichink, she was part of the program "Young Leaders of the Americas" where seven entrepreneurs from Latin America met over two weeks technology companies, business incubators and accelerators in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

. De Heredia was also a speaker at the panel ''The Impact of Technology on Services Delivery: Policy Changes'' in 2016 during the Asia-Pacific Economic Cooperation Forum held in Arequipa, Peru. In 2017, Claudia de Heredia participated in the ''Innovating and Scaling Across Markets'' panel during eMERGE Americas based in

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

L to R Xiaofei Yao Nina Angelovska Helianti Hilman Patricia Zoundi Yao and Claudia de Heredia

In September 2019 the

United Nations Conference on Trade and Development The United Nations Conference on Trade and Development (UNCTAD) is an intergovernmental organization within the United Nations Secretariat that promotes the interests of developing countries in world trade. It was established in 1964 by the ...

announced seven "eTrade for Women Advocates" from the developing world. The others were Nazanin Daneshvar,

Clarisse Iribagiza Clarisse Iribagiza (born 28 January 1988) is a computer scientist in Rwanda. She is the CEO and co-founder of the mobile technology company HeHe Limited and she is one of the UNCTAD's seven "eTrade for Women Advocates from the developing world". ...

, Patricia Zoundi Yao,

Nina Angelovska Nina Angelovska (born 13 July 1988 in Skopje) is a Macedonian politician and the former Minister of Finance in North Macedonia. She is also an entrepreneur, UNCTAD eTrade for Women Advocate and president of the Macedonian E-commerce Associatio ...

and

Helianti Hilman Helianti Hilman (born ) is a lawyer involved in e-commerce in Indonesia with "Javara". The business's mission is to market indigenous Indonesian food products. In 2019 she became one of UNCTAD's "eTrade for Women Advocate". Life Hilman was born in ...

from Indonesia. The awards were announced on the periphery of the

United Nations General Assembly The United Nations General Assembly (UNGA or GA; french: link=no, Assemblée générale, AG) is one of the six principal organs of the United Nations (UN), serving as the main deliberative, policymaking, and representative organ of the UN. Curr ...

in New York and she was one of the five winners who were present.

References

{{DEFAULTSORT:de Heredia, Claudia 1982 births Living people Businesspeople from Mexico City Mexican businesspeople