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Clarifai Inc. is an
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...
(AI) company that specializes in
computer vision Computer vision is an interdisciplinary scientific field that deals with how computers can gain high-level understanding from digital images or videos. From the perspective of engineering, it seeks to understand and automate tasks that the hum ...
and uses
machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...
and
deep neural networks Deep learning (also known as deep structured learning) is part of a broader family of machine learning methods based on artificial neural networks with representation learning. Learning can be supervised, semi-supervised or unsupervised. ...
to identify and analyze images and videos. The company offers its solution via
API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...
, mobile SDK, and
on-premise On- premises software (abbreviated to on-prem, and incorrectly referred to as on-premise) is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm ...
solutions. Clarifai is headquartered in Wilmington, DE with two satellite offices in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
and
Tallinn, Estonia Tallinn () is the most populous and capital city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of 437,811 (as of 2022) and administratively lies in the Harju ' ...
.


History

Clarifai was founded in 2013 by Matthew Zeiler, a Ph.D. student who recently placed in the top 5 spots of the 2013 ImageNet Challenge. Initially, the company offered free and paid versions of image and video recognition via their API and a consumer-facing iPhone app called Forevery. In 2014 Style Me Pretty, a wedding lifestyle website which used the technology to provide images that are personally adapted to the user, became Clarifai's first customer. In 2016, Clarifai released version 2 of their API, adding custom training and
visual search Visual search is a type of perception, perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features (the distractors). Visual s ...
to its platform. In 2017 the company moved all research work to a San Francisco office and all government-related endeavors to an office in Washington D.C. Later that year, the company announced a mobile SDK, which allowed users to run their platform without an internet connection. In 2018 Clarifai released an
on-premise On- premises software (abbreviated to on-prem, and incorrectly referred to as on-premise) is installed and runs on computers on the premises of the person or organization using the software, rather than at a remote facility such as a server farm ...
solution. In 2019, Clarifai opened a new office in Estonia's capital city
Tallinn Tallinn () is the most populous and capital city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of 437,811 (as of 2022) and administratively lies in the Harju ' ...
.


Funding

In 2015, Clarifai raised $10 million in its Series A
funding round A securities offering (or funding round or investment round) is a discrete round of investment, by which a business or other enterprise raises money to fund operations, expansion, a capital project, an acquisition, or some other business purpose. ...
, led by
Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...
(USV). After the 2016 launch of their v2 API,
Menlo Ventures Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm was founded as one of the earliest venture capital firms in Silicon Valley in 1976 and provides technology ...
led their $30 million Series B round, with participation from USV,
Lux Capital Lux Capital is a venture capital firm based in New York City. It was founded in 2000, and focuses on investments in emerging technologies. History Lux Capital was founded in 2000 by Peter Hébert, Robert Paull and Josh Wolfe. In April 2011, for ...
, and Osage University Partners. In October 2021, Clarifai closed a $60 million Series C funding round led by
New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With ~$25 billion in committed capital, NEA is one of the w ...
(NEA), with participation from existing investors
Menlo Ventures Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm was founded as one of the earliest venture capital firms in Silicon Valley in 1976 and provides technology ...
,
Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...
,
Lux Capital Lux Capital is a venture capital firm based in New York City. It was founded in 2000, and focuses on investments in emerging technologies. History Lux Capital was founded in 2000 by Peter Hébert, Robert Paull and Josh Wolfe. In April 2011, for ...
, LDV Capital, Corazon Capital, NYU Innovation Venture Fund, and new investors
CPP Investment Board The Canada Pension Plan Investment Board (CPPIB; french: Office d'investissement du régime de pensions du Canada), operating as CPP Investments (french: Investissements RPC), is a Canadian Crown corporation established by way of the 1997 ''Cana ...
, NextEquity Partners, SineWave Ventures, and Trousdale Capital. The amount raised brings the company's total funding to $100 million.


Technology

The core of Clarifai's technology is based on
convolutional neural network In deep learning, a convolutional neural network (CNN, or ConvNet) is a class of artificial neural network (ANN), most commonly applied to analyze visual imagery. CNNs are also known as Shift Invariant or Space Invariant Artificial Neural Netwo ...
s, which Zeiler focused on for his PhD work. It is a process which enables a computer to learn from data examples and draw its own conclusions, giving applications the ability to predict correct tags for images or videos. The platform includes the ability to moderate content, perform
visual search Visual search is a type of perception, perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features (the distractors). Visual s ...
, visual similarity, and organize media collections. It has pre-built recognition models that can identify a specific set of concepts like food or travel,
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, and its general model which can identify a range of concepts including objects, ideas, and emotion. It also has the ability to create custom models which can identify other arbitrary objects such as cars or breeds of dogs. The 2018 Model 1.5 with machine-labeled datasets claims to recognize up to 11,000 concepts from object detection, as well as things like mood or theme.


Clients

In 2017, Clarifai had about 100 customers. Their technology was used by
Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...
,
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
,
BuzzFeed BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Ken ...
, and also by companies producing
medical devices A medical device is any device intended to be used for medical purposes. Significant potential for hazards are inherent when using a device for medical purposes and thus medical devices must be proved safe and effective with reasonable assura ...
and drones.


Military work

In 2018 Zeiler disclosed that the company was a participant in Project Maven, a
US Department of Defense The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national secu ...
AI program. The disclosure, in a blog post on the company website, came after a
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
story reported that a former employee had filed a wrongful termination suit. The suit alleged that she was dismissed for requesting that Clarifai disclose a 2017 server compromise to
the Pentagon The Pentagon is the headquarters building of the United States Department of Defense. It was constructed on an accelerated schedule during World War II. As a symbol of the U.S. military, the phrase ''The Pentagon'' is often used as a metony ...
and other customers. Zeiler asserted (in a company blog, posted on June 13, 2018, in response to the server-breach controversy) that the breach involved only "an isolated research server", and that customers were notified following an external security audit. In late January, 2019, several Clarifai employees posted an open letter on a company message board expressing concerns that the June 13 blog-post of Zeiler’s contained implications of Clarifai’s complicit involvement with potentially unethical uses of AI technology, e.g. automated warfare. These allegations are part of the societal concern over the ethical development and use of AI, which has been growing alongside the pace of AI’s advancement.


Awards

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...
named Clarifai as one of the 500 fastest growing technology companies in 2019.


References

{{reflist American companies established in 2013 Software companies based in New York City Software companies of the United States