Claes J M Loberg (born 1 January 1970) is a Swedish born Australian technology entrepreneur and designer who founded the music streaming and downloading service

Guvera Guvera was an online music and entertainment streaming service founded in 2008. Guvera had agreements with the music labels in the regions where the product was available, which allowed for legal free music streams. As of May 2017, Guvera has ...

. in 2008, and Zero Party Deep Data Platform, Bounty Media in 2019, funded by

SOSV SOSV is a venture capital firm that provides pre-seed, seed, venture and growth stage funding to startups in the technology sector. The company conducts seed accelerator programs in Asia and the United States of America. SOSV was founded in 1995 ...

in Singapore.

Early life and education

Loberg was born in Sweden on January 1, 1970 and grew up in Woolgoolga, NSW and attended Woolgoolga High School. He was educated in fine arts at

Lund University , motto = Ad utrumque , mottoeng = Prepared for both , established = , type = Public research university , budget = SEK 9 billion London Business School London Business School (LBS) is a business school and a constituent college of the federal University of London. LBS was founded in 1964 and awards post-graduate degrees (Master's degrees in management and finance, MBA and PhD). Its motto is " ...

United Kingdom, and International Business at

QUT Queensland University of Technology (QUT) is a public research university located in the urban coastal city of Brisbane, Queensland, Australia. QUT is located on two campuses in the Brisbane area viz. Gardens Point and Kelvin Grove. The unive ...

Graduate school of business Australia.

Career

Loberg founded his first company Hyro.com in 1994, which was listed on the Australian stock exchange (ASX:HYO) and ranked as one of the biggest IT and web development companies in Australia with offices in China, Thailand and Australia. Loberg was one of the founding team of BCMA (Branded Content Marketing Association) in London in 2004, assisting with partners in Australia and the USA. researching specifically the concept of advertiser brands distributing vs disrupting content. Loberg founded Guvera in 2008 with Brad Christiansen. In 2010, Guvera was launched as an MP3 site. Loberg and helped raise an initial $20 million investment for Guvera through private equity firm AMMA. Guvera was ranked by

Billboard Magazine ''Billboard'' (stylized as ''billboard'') is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music ...

as one of the Best Digital Music Startups of 2010. Loberg was listed in

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...

2011 Entrepreneur of the year after winning the Technology category in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

. Loberg Co-Founde
Bounty Media
Zero Party Deep Data platform with Jake Denney in Singapore in 2019, Funded by Venture Capital company

April 2021 as reported in Tech in Asia

Guvera

In 2008 Loberg, Brad Christiansen set up Guvera Limited in Robina, Australia. In January 2010, the company launched its legal music streaming and download service

. Claes Loberg currently serves as its Director of Innovation and on its board of directors. In July 2016, it was reported that Loberg would become CEO. Guvera, acquired Blinkbox Music from UK retail chain Tesco in January 2011. Then Blinkbox was closed six months later as reported in BRW Australia. Guvera, launched in India in 2014, at an event in Mumbai as reported in Billboard. As of May 2017, Guvera has shut down all operations across all markets.

References

{{DEFAULTSORT:Loberg, Claes 1970 births Living people Swedish emigrants to Australia Swedish businesspeople Australian businesspeople