City’super, stylised in logos as "c!ty'super" (the company name is City Super Limited), is a retail chain in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
and
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
. Positioned as a mega lifestyle specialty store, its core format of upmarket
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
s sell primarily fresh
produce
Produce is a generalized term for many farm-produced crops, including fruits and vegetables (grains, oats, etc. are also sometimes considered ''produce''). More specifically, the term ''produce'' often implies that the products are fresh and g ...
and
groceries. The Company also operate
LOG-ONwhich offer stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates food court business calle
cookedDeli city’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across
Greater China. As of June 2018, the Company has 23 stores in Hong Kong, 10 in
Shanghai
Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
and 8 in Taiwan under the 3 brands.
Cultural impact
city’super specialises i
imported produce and goodsand holds regular thematic promotional events to popularise its imported goods such a
Taiwan FairSake FairCheese FairSeafood& Sparling Fair.
The chain has been called "elitist" with its premium and unique selection of specialist produce. Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.
Ownership
city’super is majority owned by Fenix Group, with Wharf Group being the other key shareholder.
References
External links
city'super Hong Kong
{{Supermarkets in Taiwan
Retail companies established in 1996
Supermarkets of Hong Kong
Supermarkets of Taiwan
Supermarkets of China
1986 establishments in Hong Kong