Introduction
Today, Citibank Berhad has 11 branches spread acrossMalaysia – Citi's Global Business Hub
Citibank has established strategic centres of excellence providing centralized operations in Kuala Lumpur, Penang and Johor Bahru through Citigroup Transactions Services (M) Sdn Bhd (CTSM, formerly known as Citigroup Trade Services Malaysia) which was incorporated in November 1994. Through CTSM, Citi became the first bank in Asia to select Malaysia as the location for financial BPO (Business Process Outsourcing) services leveraging upon the availability of a large, skilled, multi-lingual workforce in Malaysia. The Penang hub is the largest trade processing center in Citi globally and offers operations to support Citi's trade, cash management and commercial cards businesses covering over 100 countries with a corresponding network of 3,300 banks and services Asia, Europe, US, Africa and the Middle East. The Kuala Lumpur center also handles activities across operations and technology including Anti Money Laundering transaction monitoring to identify and prevent possible money laundering activities; Securities & Funds Services, the "Fraud and Authorization Center of Excellence" and Global System Entitlement Administration. Malaysia is also the center for Citi's regional trade processing and serves over 25 countries from the region and from as far afield as South Africa, Finland and the Americas.Personal Banking
Citi Personal Banking refers to Citi's range of retail and transactional banking products and services. This includes a range of checking account products, savings account products, time deposits, foreign currency products and services, fund transfer services, debit and ATM cards, credit cards, loan products, investment products and services, insurance products and Islamic banking products.City Priority
City Priority banking services are available to customers with an average combined account balance of RM100,000 and more. Priority banking customers have access to:Citigold
Citigold represents Citibank Malaysia's top-of-the-line product offering for high net worth customers with "investible assets" of RM350,000 or more. Investible assets represents the money invested in deposits, investments and/or insurance with Citibank. Citigold customers enjoy significantly more benefits and privileges than are available for normal banking customers. These may include: a complimentary Citibank credit card, exclusive seminars, Citigold market updates, a dedicated relationship manager/team, preferential rates on products and services, Citigold status that carries over to 36 countries, access to a wide selection of investments including funds, currencies, gold, insurance products and market-linked investments from across the globe etc.History
1959 – 2009
July 1959 – The First National City Bank, as Citibank was formerly known, opens its first Malaysian branch at Jalan Medan Pasar, Kuala Lumpur with 17 employees. 1965 – Two more branches are added, one at Jalan Ampang in Kuala Lumpur and another at Light Street in Penang. 1982 – The Global Consumer Banking service is launched 1986 – Citibank introduces Citigold, Malaysia's 1st priority banking service for customers with a minimum portfolio of RM200,000. 1987 – CitiPhone Banking service becomes available. Citibank creates another industry first by introducing CitiPhone, a 24-hour phone service seven days a week. With these services, customers are able to call the bank at any time to conduct their banking. 1989 – The first Citibank credit card is issued. 1993 – Citibank is the first bank in Malaysia to launch touch screen and "dip-card" ATMs2010 and since
2010 – Citibank launches industry-first mobile banking platform. Apr 20, 2010 – Citibank Opens Four New Bank Branches in Taipan USJ, Cheras, Melaka and Kuantan, following the authorization given by Bank Negara Malaysia in 2009, expanding its branch network to eleven from seven. Sept 23, 2010 – Citigroup Global Markets Malaysia Sdn Bhd, the stockbroking arm of Citigroup commenced equities brokerage operations on Bursa Malaysia. 2011 – Citibank Berhad gains access to local ATM network (MEPs) leveraging on 10,000 ATMs covering 2,000 locations nationwide. Citibank Berhad opens first-of-its-kind Smart Banking Branch in Malaysia that is also the largest in the Asia Pacific region. Citi acts as the joint book runner for the Wakala Global Sukuk issued by the Government of Malaysia with a total issuance size of US$2 billion (in two separate tranches). Launched Rethink Banking proposition for the emerging affluent segment. Launched AirAsia-Citibank Platinum and Gold credit cards. 2013 – Launched Citibank Express, a Smart Banking machine equipped with an online banking connection, video-conferencing and bio-metric capabilities for customer identity authentication. Launched CTSM's second premises at One Precinct, Penang, the largest Citigroup regional Trade & Cash processing centers for Transaction services business. Citi acted as sole international financial adviser to KLCCP on the creation of its Stapled Securities. 2013 – Jan 15 – With the launch of the Citibank Rewards Platinum Card, Citi became the first international bank in Malaysia to pioneer a card that allows customers to customize their rewards and benefits programs. Mar 04 – Citibank Berhad launched the Citi Prestige Card, Citi's first global credit card that brings global privileges to affluent Malaysians. May 29 – Citbank Berhad forms alliance with American Express with the launch of the Citi PremierMiles American Express® Card that will also be accepted on the American Express global merchant network.Operations
Branch Network
As at 2014, Citibank has 11 branches operational in Malaysia (not including the Labuan offshore banking facility) including a Smart Banking facility at Menara Citibank. Customers can carry out transactions at these branches from Monday to Friday, between 9.30am and 4pm.ATM Network + MEPS
Subsequent to becoming the first foreign bank in Malaysia, in 2005, to gain complete access to the Malaysian Electronic Payment System (MEPS) Interbank GIRO, Citibank Berhad signed an agreement in December 2010 with Malaysian Electronic Payment System Sdn Bhd enabling its customers to access to MEPS ATMs nationwide. As at 2014, Citibank Debit, ATM and Credit cardholders can use their cards at over 11,000 MEPS shared ATMs in Malaysia covering 2000 locations nationwide, in addition to over 1.2 million Citi and Visa Plus ATMs in over 100 countries. Currently, 201 financial institutions, including Citi, are part of the MEPS network. All MEPS ATMs have the MEPS logo displayed on the ATMs. The current services available at all MEPS shared ATMs include cash withdrawal and balance inquiries. Interbank fund transfers and Credit card/Ready Credit/loan repayments (via interbank funds transfers) are possible only if the respective bank is offering the service via the MEPS shared ATM network.Banking Beyond Banking Hours
In order to make banking services available beyond routine banking hours, Citi has enabled banking through the following additional channels:Phone Banking
Citibank Berhad's phone banking service, CitiPhone, is available 24 hours a day. CitiPhone service can be accessed with a Telephone PIN. Phone Banking services are available in English, Bahasa and Mandarin. Customers can choose to carry out a variety of banking transactions either through a "self-service" Interactive Voice Response (IVR) system or by talking to a CitiPhone officer. Transactions that can be carried out include account information, credit limit inquiry, funds transfer, rewards redemption, Telephone PIN generation, E-statement enrolment, SMS alerts, applications, product inquiries and reporting lost or stolen cards.Online & Mobile Banking
Citi provides a secure website for conducting banking transactions online. Additionally, online banking services can also be accessed through mobile devices. Citi provides mobile banking services.Flood relief program
During the 2021 December floods, Citi Malaysia offered relief assistance through measures such as deferment of loan payments and waiver of certain fees/charges to assist customers impacted by the recent floods across Malaysia.References
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