ChuChu TV is an Indian network of

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channels that creates

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content for children. The channel currently has 60 million subscribers, which makes it the 8th most subscribed

channel in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and 22nd globally. The channel has over 47 billion video views. ChuChu TV consists of various animated 3D YouTube videos which often are based traditional nursery rhymes with the incorporation of peppy music and a modern-day aesthetic in them for children at the age of about 4-6. In 2014, the channel released "Phonics Song with Two Words" which has received over 3.4 billion views (making it the channel's 13th most viewed video), and "

Johny Johny Yes Papa "Johnny Johnny Yes Papa" is an English-language nursery rhyme. The song is about a child, Johnny, who is caught by his father eating sugar when he is not supposed to. Versions of this song comprising more than one verse usually continue with ...

" and 2 more videos with over 1 billion views . In 2015, the channel released "

Old MacDonald Had a Farm "Old MacDonald Had a Farm" (sometimes shortened to Old MacDonald) is a traditional children's song and nursery rhyme about a farmer and the various animals he keeps. Each verse of the song changes the name of the animal and its respective noise ...

" which has received 1.1 billion views on

. There are 12 other channels operated by the network that includes: ChuChu TV Hindi with 10 million subscribers, ChuChu TV Bedtime Stories with 2.6 million subscribers, ChuChu TV Tamil with 4.94 million subscribers, ChuChu TV Bangla with 5 million subscribers, ChuChu TV Telugu with 957 thousand subscribers and ChuChu TV Surprise Eggs with 7.2 million subscribers. On January 6, 2021, the subscribers of all the channels were combined with the official channel ChuChu TV, as a result giving them 10 million subscribers, in a second and another 3 million in a second on the next day.

History

ChuChu TV's founder, CEO, and director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChu TV Surprise was launched to cater to kids who are 4–6 years old, which has since received an encouraging response globally with over 2 billion views and 5 million subscribers at present. One-third of ChuChu TV's viewers come from the

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and India. ChuChu TV has about 200 employees.

Merchandising

In 2016, ChuChu TV announced a partnership with DreamTheatress for the purpose of licensing and merchandising. The merchandise revolves around categories like Toys, Games, Apparel, Homeware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to

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, and the U.S.

Awards

ChuChu TV has since been awarded Ten YouTube " Silver Play Buttons", for gaining over 100,000 subscribers on its channels, Six YouTube " Gold Play Buttons", for its channels crossing over 1,000,000 subscribers, and One "

Diamond Play Button YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole ...

", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs". The brand has achieved 'Silver Play Button' for its main channel and its 9 sub-channels namely: Surprise, Spanish, Portuguese, Funzone, Storytime, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone, and Nursery Rhymes channels received a "Gold Play Button" for crossing 1,000,000 subscribers.

Apps

ChuChu TV has its AVOD streaming app "ChuChu TV Lite" on the

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and

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. ChuChu TV launched the Pro version of its app on 13 November 2017. "ChuChu TV Pro" is an SVOD app available on the App Store and Google Play which enables users to download and watch videos offline. The ChuChu TV Pro app also has hundreds of learning activities and games for toddlers.

Other platforms

ChuChu TV is also available on

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, and

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in India, USA, and UK.

References

{{Reflist 2013 establishments in India English-language mass media in India Children's mass media Indian music mass media YouTube channels YouTube channels launched in 2013 Indian musical groups