ChuChu TV is an Indian network of
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channels that creates
edutainment
Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainment ...
content for children. The channel currently has 60 million subscribers, which makes it the 8th most subscribed
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel in
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and 22nd globally. The channel has over 47 billion video views. ChuChu TV consists of various animated 3D YouTube videos which often are based traditional nursery rhymes with the incorporation of peppy music and a modern-day aesthetic in them for children at the age of about 4-6.
In 2014, the channel released "Phonics Song with Two Words" which has received over 3.4 billion views (making it the channel's 13th most viewed video), and "
Johny Johny Yes Papa
"Johnny Johnny Yes Papa" is an English-language nursery rhyme. The song is about a child, Johnny, who is caught by his father eating sugar when he is not supposed to. Versions of this song comprising more than one verse usually continue with ...
" and 2 more videos with over 1 billion views . In 2015, the channel released "
Old MacDonald Had a Farm
"Old MacDonald Had a Farm" (sometimes shortened to Old MacDonald) is a traditional children's song and nursery rhyme about a farmer and the various animals he keeps. Each verse of the song changes the name of the animal and its respective noise ...
" which has received 1.1 billion views on
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
.
There are 12 other channels operated by the network that includes: ChuChu TV Hindi with 10 million subscribers, ChuChu TV Bedtime Stories with 2.6 million subscribers, ChuChu TV Tamil with 4.94 million subscribers, ChuChu TV Bangla with 5 million subscribers, ChuChu TV Telugu with 957 thousand subscribers and ChuChu TV Surprise Eggs with 7.2 million subscribers. On January 6, 2021, the subscribers of all the channels were combined with the official channel ChuChu TV, as a result giving them 10 million subscribers, in a second and another 3 million in a second on the next day.
History
ChuChu TV's founder, CEO, and director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChu TV Surprise was launched to cater to kids who are 4–6 years old, which has since received an encouraging response globally with over 2 billion views and 5 million subscribers at present. One-third of ChuChu TV's viewers come from the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and India. ChuChu TV has about 200 employees.
Merchandising
In 2016, ChuChu TV announced a partnership with DreamTheatress for the purpose of licensing and merchandising. The merchandise revolves around categories like Toys, Games, Apparel, Homeware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to
Asia
Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...
,
Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, and the U.S.
Awards
ChuChu TV has since been awarded Ten YouTube "
Silver Play Buttons", for gaining over 100,000 subscribers on its channels, Six YouTube "
Gold Play Buttons", for its channels crossing over 1,000,000 subscribers, and One "
Diamond Play Button
YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole ...
", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs". The brand has achieved 'Silver Play Button' for its main channel and its 9 sub-channels namely: Surprise, Spanish, Portuguese, Funzone, Storytime, French, Hindi, Tamil and Bangla. Also, their Spanish, Portuguese, Surprise, Hindi, Funzone, and Nursery Rhymes channels received a "Gold Play Button" for crossing 1,000,000 subscribers.
Apps
ChuChu TV has its AVOD streaming app "ChuChu TV Lite" on the
App Store
An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
and
Google Play
Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...
. ChuChu TV launched the Pro version of its app on 13 November 2017. "ChuChu TV Pro" is an SVOD app available on the App Store and Google Play which enables users to download and watch videos offline. The ChuChu TV Pro app also has hundreds of learning activities and games for toddlers.
Other platforms
ChuChu TV is also available on
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
,
YouTube Kids
YouTube Kids is an American video app and website for children developed by YouTube, a subsidiary of Google. The app provides a version of the service oriented solely towards children, with curated selections of content, parental control feature ...
,
Roku
Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services.
The first Roku model, developed in collaboration with Netflix, was introduce ...
, and
Amazon Prime Video
Amazon Prime Video, also known simply as Prime Video, is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming and Renting, rental service of Amazon (c ...
in India, USA, and
UK.
References
{{Reflist
2013 establishments in India
English-language mass media in India
Children's mass media
Indian music mass media
YouTube channels
YouTube channels launched in 2013
Indian musical groups