Chromaroma was a

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

-based game using players’

Oyster card The Oyster card is a payment method for public transport in London (and certain areas around it) in England, United Kingdom. A standard Oyster card is a blue credit-card-sized stored-value contactless smart card. It is promoted by Transport ...

s and

Barclays Cycle Hire Santander Cycles (formerly Barclays Cycle Hire) is a public bicycle hire scheme in London in the United Kingdom. The scheme's bicycles are popularly known as Boris Bikes, after Boris Johnson who was Mayor of London when the scheme began operati ...

accounts. Points are awarded depending on the stations and journeys users complete on the

London Underground The London Underground (also known simply as the Underground or by its nickname the Tube) is a rapid transit system serving Greater London and some parts of the adjacent ceremonial counties of England, counties of Buckinghamshire, Essex and He ...

and

London Buses London Buses is the subsidiary of Transport for London (TfL) that manages most bus services in London, England. It was formed following the Greater London Authority Act 1999 that transferred control of London Regional Transport (LRT) bus se ...

, as well as using ‘

Boris bike Boris may refer to: People * Boris (given name), a male given name *:''See'': List of people with given name Boris * Boris (surname) * Boris I of Bulgaria (died 907), the first Christian ruler of the First Bulgarian Empire, canonized after his d ...

s’. It is described by its creators,

Mudlark A mudlark is someone who scavenges in river mud for items of value, a term used especially to describe those who scavenged this way in London during the late 18th and 19th centuries. The practice of searching the banks of rivers for items cont ...

, as “location-based top trumps”, and encourages competition through leaderboards. Chromaroma had funding from 4iP (

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

’s innovation fund) and Screen West Midlands since a concept was arrived at in early 2009. The game was designed by Toby Barnes & Matt Watkins of

. The game was launched to the public on 30 November 2010, when snow closed

Gatwick Airport Gatwick Airport (), also known as London Gatwick , is a major international airport near Crawley, West Sussex, England, south of Central London. In 2021, Gatwick was the third-busiest airport by total passenger traffic in the UK, after H ...

and caused severe delays on London's tube network.

References

External links

Mudlark

Dynamic50 (technology partner)
Internet properties established in 2009 {{game-stub