Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at

Fuqua School of Business The Fuqua School of Business (pronounced ) is the business school of Duke University in Durham, North Carolina. It enrolls more than 1,300 students in degree-seeking programs. Duke Executive Education also offers non-degree business education and ...

Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...

. She is known for her work on marketing strategy, marketing organization and marketing research. She is a Fellow of the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

. She is the Editor-in-Chief of the

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

Books

*Moorman, Christine and

George S. Day George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for I ...

''Strategy from the Outside In: Profiting from Customer Value.'' McGraw Hill, 2010.

Selected research publications

*Moorman, Christine, and George S. Day.
Organizing for marketing excellence
" Journal of Marketing 80, no. 6 (2016): 6-35. *Moorman, Christine, Gerald Zaltman, and Rohit Deshpande.
Relationships between providers and users of market research: The dynamics of trust within and between organizations
" Journal of Marketing Research 29, no. 3 (1992): 314. *Moorman, Christine, Rohit Deshpande, and Gerald Zaltman.
Factors affecting trust in market research relationships
" Journal of Marketing (1993): 81–101.

Awards

* Irwin-McGraw Hill Distinguished Marketing Educator 2018,

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References

Duke University faculty Marketing people Fellows of the American Marketing Association Living people Year of birth missing (living people) Journal of Marketing editors {{US-business-academic-bio-stub