Christina R. Wodtke (born October 22, 1966) is an American businessperson and specialist in the area of design thinking,

information architecture Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging ...

and

Management Science Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...

(specializing in

OKR Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove wh ...

and team productivity.) She is currently a lecturer in HCI at

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

Career

Wodtke has held a series of executive roles in the tech industry, most notably leading teams who built the events platform and created an algorithm for Linkedin's newsfeed, leading a redesign of Myspace and its profile pages and leading the design and launch of the Zynga.com gaming platform. Wodtke is a co-founder and past president of the

Information Architecture Institute The Information Architecture Institute (IA Institute or IAI) was a non-profit volunteer organization dedicated to advancing and promoting information architecture. The organization, originally known as the Asilomar Institute for Information Archite ...

. As a User Experience professional, she has worked for such companies as

Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...

Hot Studio Hot or the acronym HOT may refer to: Food and drink *Pungency, in food, a spicy or hot quality *Hot, a wine tasting descriptor Places *Hot district, a district of Chiang Mai province, Thailand ** Hot subdistrict, a sub-district of Hot Distric ...

, ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

, and

Zynga Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...

'' to improve and develop their Web sites. Wodtke founded Webby-nominated magazine of design thinking oxes and Arrowsand has been published continuously (as well as sometime contributor). ''Boxes and Arrows'' was the first online magazine aimed exclusively at working practitioner designers, and has inspired a host of other online 'zines, from UXmatters to Johnny Holland. She is frequently sought out as an expert for interviews and talks on social web design, gamification, user experience, start-up management, and innovation.

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References

External links

Talks
1966 births Living people American bloggers Information architects Place of birth missing (living people) 20th-century American businesspeople {{US-business-bio-1960s-stub