Christian Homburg (born 1962 in

Gomadingen Gomadingen is a town in the district of Reutlingen in Baden-Württemberg in Germany. About 85% of its territory is located on the Swabian Alps. It's the district where the Grafeneck Castlis situated. During the II World War, the castle was home ...

Baden-Württemberg Baden-Württemberg (; ), commonly shortened to BW or BaWü, is a German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants across a ...

West Germany West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...

) is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

at the

University of Mannheim The University of Mannheim (German: ''Universität Mannheim''), abbreviated UMA, is a public research university in Mannheim, Baden-Württemberg, Germany. Founded in 1967, the university has its origins in the ''Palatine Academy of Sciences'', ...

. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the

Mannheim Business School Mannheim Business School (MBS) is the umbrella organization for management education at the University of Mannheim. The school offers four international MBA programs: the Mannheim Master of Business Administration (part-time and full-time), the M ...

. In addition to his academic position, he is chairman of the scientific advisory committee of Homburg & Partner, an international management consultancy firm.

Biography

Homburg was born in

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

in 1962. He studied

business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

economics Economics () is the social science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services. Economics focuses on the behaviour and intera ...

and

mathematics Mathematics is an area of knowledge that includes the topics of numbers, formulas and related structures, shapes and the spaces in which they are contained, and quantities and their changes. These topics are represented in modern mathematics ...

at the

Karlsruhe Institute of Technology The Karlsruhe Institute of Technology (KIT; german: Karlsruher Institut für Technologie) is a public research university in Karlsruhe, Germany. The institute is a national research center of the Helmholtz Association. KIT was created in 2009 w ...

("KIT", formerly known as Technical University of Karlsruhe) and completed his master's degree in 1986. He received his doctorate (Ph.D) in 1988 and habilitated at the

University of Mainz The Johannes Gutenberg University Mainz (german: Johannes Gutenberg-Universität Mainz) is a public research university in Mainz, Rhineland Palatinate, Germany, named after the printer Johannes Gutenberg since 1946. With approximately 32,000 stu ...

in 1995. Prior to his academic career Homburg was director of marketing, controlling and strategic planning at KSB AG. Homburg has published numerous books and articles at both national and international level. He is member of the editorial boards of six scientific journals in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and

. Since April 2011 he operates as the first German area editor for the Journal of Marketing. Homburg received several awards for his scientific research from the American Marketing Association. From the December 2006 until November 2010, Homburg was managing director of the

Honours

In March 2006, the

Copenhagen Business School Copenhagen Business School (Danish'': Handelshøjskolen i København'') often abbreviated and referred to as CBS (also in Danish), is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business schoo ...

awarded Homburg the

honorary doctor An honorary degree is an academic degree for which a university (or other degree-awarding institution) has waived all of the usual requirements. It is also known by the Latin phrases ''honoris causa'' ("for the sake of the honour") or '' ad hon ...

and in July 2008 he received his second honorary doctor from the

Freiberg University of Mining and Technology The Technische Universität Bergakademie Freiberg (abbreviation: TU Bergakademie Freiberg, TUBAF) is a public university of technology with currently 3655 students in the city of Freiberg, Saxony, Germany. Its focus is on exploration, mining & ...

. Since the end of 2007 he is Professorial Fellow at the Department of Management and Marketing at the

University of Melbourne The University of Melbourne is a public research university located in Melbourne, Australia. Founded in 1853, it is Australia's second oldest university and the oldest in Victoria. Its main campus is located in Parkville, an inner suburb nor ...

.http://homburg.bwl.uni-mannheim.de/fileadmin/files/homburg/files/Team/Prof._Dr._Dr._h.c._mult._Christian_Homburg/LebenslaufFebruar2013.pdf

Personal life

He is married to Larisa Homburg and has four children.

Publications

* Ch. Homburg, A. Hahn, O. Jensen (2012), How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. Journal of Marketing, forthcoming. * Ch. Homburg, M. Artz, J. Wieseke (2012), Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?, Journal of Marketing, 76, 3, 56-77. * Ch. Homburg, M. Klarmann, S. Staritz (2012), Downsizing at the Interface with the Customer: The Role of Customer Uncertainty and Downsizing Communication, Journal of Marketing, 76, 3, 112-130. * Ch. Homburg, M. Klarmann, M. Müller (2011), When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters, Journal of Marketing, 75, 2, 55-74. * Ch. Homburg, V. Steiner, D. Totzek (2009), Managing Dynamics in a Customer Portfolio, Journal of Marketing, 73, 5, 70-89. * Ch. Homburg, J. Wieseke, T. Bornemann (2009), Implementing the Marketing Concept at the Employee - Customer Interface: The Role of Customer Need Knowledge, Journal of Marketing, 73, 4, 64-81. * Ch. Homburg, J. Wieseke, W. D. Hoyer (2009), Social Identity and the Service - Profit Chain, Journal of Marketing, 73, 3, 38-54. * Ch. Homburg, M. Droll, D. Totzek (2008), Customer Prioritization: Does It Pay Off and How Should It Be Implemented?, Journal of Marketing, 72, 5, 110-130. * Ch. Homburg, O. Jensen, & H. Krohmer (2008), Configurations of Marketing and Sales: A Taxonomy, Journal of Marketing, 72, 2, 133-154. * Ch. Homburg, M. Grozdanovic, M. Klarmann, (2007), Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems, Journal of Marketing, 71, 3, 18–38. * X. Luo, Ch. Homburg, (2007), Neglected Outcomes of Customer Satisfaction, Journal of Marketing, 71, 2, 133-149. * Ch. Homburg, O. Jensen (2007), The Thought Worlds of Marketing & Sales: Which Differences Make a Difference?, Journal of Marketing, 71, 3, 124-142. * Ch. Homburg, N. Koschate, W. Hoyer (2006), The Role of Cognition and Affect in the Formation of Customer Satisfaction – A Dynamic Perspective, Journal of Marketing, 70, 3, 21-31. * Ch. Homburg, A. Fürst (2005), How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach, Journal of Marketing, 69, 3, 95-114. * Ch. Homburg, N. Koschate, W. D. Hoyer (2005), Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay, Journal of Marketing, 69, 2, 84-96. * Ch. Homburg, W. D. Hoyer, M. Fassnacht (2002), Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents and Performance Outcomes, Journal of Marketing, 66, 4, 86-101. * Ch. Homburg, J.P. Workman, O. Jensen (2002), A Configurational Perspective on Key Account Management, Journal of Marketing, 66, 2, 38-61. * J. Cannon, Ch. Homburg (2001), Buyer - Supplier Relationships and Customer Firm Costs, Journal of Marketing, 65, 1, 29-43. * S. Kuester, Ch. Homburg, T. Robertson (1999), Retaliatory Behavior to New Product Entry, Journal of Marketing, 63, 4, 90-106. * Ch. Homburg, J. P. Workman, H. Krohmer (1999), Marketing's Influence Within the Firm, Journal of Marketing, 63, 2, 1-17.

References

External links

Official webpage - University of Mannheim
{{DEFAULTSORT:Homburg, Christian 1962 births Academic staff of the University of Mannheim Living people