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Christopher Reaves Messina (born January 7, 1981) is an American blogger, product consultant and speaker who is the inventor of the
hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
as it is currently used on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
platforms. In a 2007 tweet, Messina proposed vertical/associational grouping of messages, trends, and events on Twitter by the means of hashtags. The hashtag was intended to be a type of
metadata tag In information systems, a tag is a keyword or term assigned to a piece of information (such as an Internet bookmark, multimedia, database record, or computer file). This kind of metadata helps describe an item and allows it to be found again ...
that allowed users to apply dynamic,
user-generated User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...
tagging, which made it possible for others to easily find messages with a specific theme or content. It allowed easy, informal markup of
folksonomy Folksonomy is a classification system in which end users apply public tags to online items, typically to make those items easier for themselves or others to find later. Over time, this can give rise to a classification system based on those tags ...
without need of any formal
taxonomy Taxonomy is the practice and science of categorization or classification. A taxonomy (or taxonomical classification) is a scheme of classification, especially a hierarchical classification, in which things are organized into groups or types. ...
or
markup language Markup language refers to a text-encoding system consisting of a set of symbols inserted in a text document to control its structure, formatting, or the relationship between its parts. Markup is often used to control the display of the document ...
. Hashtags have since been referred to as the "eavesdroppers", "wormholes", "time-machines", and "veins" of the Internet. Although Twitter's initial response to Messina's proposed use of hashtags was negative "these things are for nerds" a series of events, including the devastating fire in San Diego County later that year, saw the first widespread use of #sandiegofire to allow users to easily track updates about the fire. The use of hashtags itself then eventually spread on Twitter, and by the end of the decade could be seen in most social media platforms including Instagram, Facebook, Reddit, and YouTube, so much so that Instagram had to officially place a "30 hashtags" limit on its posts to prevent people from abusing the use of hashtags. Instagrammers eventually circumvented this limit by posting hashtags in the comments section of their posts. , more than 85% of the top 50 websites by traffic on the Internet use hashtags. Messina subsequently went on to become the Developer Experience Lead at
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...
from 2016 to 2017 and ranks as the No. 1 hunter on ProductHunt.com. He is a
technology evangelist A technology evangelist is a person who builds a critical mass of support for a given technology, and then establishes it as a technical standard in a market that is subject to network effects. The word ''evangelism'' is borrowed from the context ...
who is an advocate for
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use the source code, design documents, or content of the product. The open-source model is a decentralized sof ...
,
open standards An open standard is a standard that is openly accessible and usable by anyone. It is also a prerequisite to use open license, non-discrimination and extensibility. Typically, anybody can participate in the development. There is no single definition ...
,
microformats Microformats (μF) are a set of defined HTML classes created to serve as consistent and descriptive metadata about an element, designating it as representing a certain type of data (such as contact information, geographic coordinates, events ...
, and
OAuth OAuth (short for "Open Authorization") is an open standard for access delegation, commonly used as a way for internet users to grant websites or applications access to their information on other websites but without giving them the passwords. T ...
. Messina is also known for his involvement in helping to create the BarCamp,
Spread Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current an ...
, and
coworking Coworking is an arrangement in which workers for different companies share an office space. It allows cost savings and convenience through the use of common infrastructures, such as equipment, utilities and receptionist and custodial services, a ...
movements.


Career

Messina was employed as an Open Source Advocate at
identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
company
Vidoop Vidoop LLC was a privately held company based in Portland, Oregon. Its flagship product was Vidoop Secure, a login solution designed to function without traditional passwords, which Vidoop claimed was resistant to brute force, keystroke logging, ...
and before that was the co-founder of marketing agency
Citizen Agency Citizenship is a "relationship between an individual and a state to which the individual owes allegiance and in turn is entitled to its protection". Each state determines the conditions under which it will recognize persons as its citizens, and ...
. He worked at Google as an Open Web Advocate,Happy Birthday, Chris Messina, And Enjoy Advocating The Open Web At Google
TechCrunch (January 7, 2010). Retrieved on 2014-05-23.
leaving to join startup NeonMob. He graduated from
Carnegie Mellon University Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...
in 2003 with a BA in Communication Design. From 2016 to January 2017, Messina lead the Developer Experience team at
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...
where he enforced the terms and conditions of Uber's proprietary APIs. Messina co-founded Citizen Agency, a company which describes itself as "Internet consultancy that specializes in developing community-centric strategies around product research, design, development and marketing" with
Tara Hunt Tara Hunt (born July 15, 1973 in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder. She has been called a "pioneer in online marketing and one of the most respected authorities on online communities". Biography Hunt obta ...
and Ben Metcalfe, who has since left the company. Messina has been an advocate of
open-source software Open-source software (OSS) is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. Op ...
, most notably
Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...
and Flock. As a volunteer for the
Spread Firefox Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current an ...
campaign, he designed the 2004 Firefox advert which appeared in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' on December 16, 2004. In 2008, he won a Google-O'Reilly Open Source Award for Best Community Amplifier for BarCamp,
Microformats Microformats (μF) are a set of defined HTML classes created to serve as consistent and descriptive metadata about an element, designating it as representing a certain type of data (such as contact information, geographic coordinates, events ...
and Spread Firefox. In February 2018, Messina launched Molly, an AMA-style website where the questions are answered using the person's social media posts.


Inventing the hashtag

Social campaigns have begun to be titled in a hashtag form. The International Telecommunication Union approved in November 1988 a recommendation that put the hash sign on the right side of the 0 in the button arrangement for push buttons on telephones. This same arrangement is still used today in most software phones (see Android dialer for example). The ITU recommendation had 2 design options for the hash: a European version where the hash sign was built with a 90 degree angle and a North American version with an 80 degree angle. The North American version seems to have prevailed as most hash signs in Europe now follow the 80 degree inclination. The
pound sign The pound sign is the symbol for the pound unit of sterling – the currency of the United Kingdom and previously of Great Britain and of the Kingdom of England. The same symbol is used for other currencies called pound, such as the Gibralta ...
(not to confused with the pound currency sign) was adopted for use within
IRC Internet Relay Chat (IRC) is a text-based chat system for instant messaging. IRC is designed for group communication in discussion forums, called '' channels'', but also allows one-on-one communication via private messages as well as chat an ...
networks circa 1988 to label groups and topics. Channels or topics that are available across an entire IRC network are prefixed with a hash symbol (as opposed to those local to a server, which use an
ampersand The ampersand, also known as the and sign, is the logogram , representing the conjunction "and". It originated as a ligature of the letters ''et''—Latin for "and". Etymology Traditionally in English, when spelling aloud, any letter that ...
). HTML has used # as a
fragment identifier In computer hypertext, a URI fragment is a character string (computer science), string of character (computing), characters that refers to a resource (computer science), resource that is subordinate to another, primary resource. The primary resou ...
from the very start of the World-Wide Web (circa 1993). The use of the pound sign in IRC inspired Chris Messina to propose a similar system to be used on Twitter to tag topics of interest on the microblogging network. He posted the first hashtag on Twitter. Messina's suggestion to use the hashtag was not adopted by Twitter, but the practice took off after hashtags were widely used in tweets relating to the 2007 San Diego forest fires in Southern California. According to Messina, he suggested use of the hashtag to make it easy for "lay" users to search for content and find specific relevant updates; they were for people who do not have the technological knowledge to navigate the site. Therefore, the hashtag "was created organically by Twitter users as a way to categorize messages." Today they are for anyone, either with or without technical knowledge, to easily impose enough annotation to be useful without needing a more formal system or adhering to many technical details. Internationally, the hashtag became a practice of writing style for Twitter posts during the 2009–2010 Iranian election protests; Twitter users inside and outside Iran used both English- and
Persian Persian may refer to: * People and things from Iran, historically called ''Persia'' in the English language ** Persians, the majority ethnic group in Iran, not to be conflated with the Iranic peoples ** Persian language, an Iranian language of the ...
-language hashtags in communications during the events. The first published use of the term "hash tag" was in a blog post by Stowe Boyd, "Hash Tags = Twitter Groupings," on August 26, 2007, according to lexicographer
Ben Zimmer Benjamin Zimmer (born 1971) is an American linguist, lexicographer, and language commentator. He is a language columnist for ''The Wall Street Journal'' and contributing editor for ''The Atlantic''. He was formerly a language columnist for ''The ...
, chair of the
American Dialect Society The American Dialect Society (ADS), founded in 1889, is a learned society "dedicated to the study of the English language in North America, and of other languages, or dialects of other languages, influencing it or influenced by it." The Society ...
's New Words Committee. Beginning July 2, 2009, Twitter began to hyperlink all hashtags in tweets to Twitter search results for the hashtagged word (and for the standard spelling of commonly misspelled words). In 2010, Twitter introduced "
Trending Topics Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, an ...
" on the Twitter front page, displaying hashtags that are rapidly becoming popular. Twitter has an algorithm to tackle attempts to
spam Spam may refer to: * Spam (food), a canned pork meat product * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ** Messaging spam, spam targeting users of instant messaging ( ...
the trending list and ensure that hashtags trend naturally. Although the hashtag started out most popularly on Twitter as the main social media platform for this use, the use has extended to other social media sites including Instagram, Facebook, Flickr, Tumblr, and Google+.


Press

Messina was featured with Hunt, also his ex-girlfriend, in "So Open it Hurts", in ''San Francisco Magazine'' (August 2008). The article detailed their very public and open relationship shared on the internet, and the lessons they derived from that experience.


References


Sources


SF Chronicle: The people who populate Web 2.0
– November 5, 2006

– October 19, 2006
SF Tech Chronicles
– July 7, 2006
BBC Newsnight, Internet Part II: Return of the geeks?
– October 27, 2005
SF Gate Technology Chronicles
Alan Saracevic, May 30, 2006
SF Gate Technology Chronicles
Dan Fost, Ryan Kim, May 31, 2006
Barring None, Geek Camp Rocks
by Ryan Singel, Wired, August 22, 2005


External links


Messina's personal websiteBarCamp Wiki
{{DEFAULTSORT:Messina, Chris 1981 births Living people American bloggers Technology evangelists Carnegie Mellon University alumni People from Bedford, New Hampshire