Chong Moon Lee
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Chong Moon Lee (, born 1928) is an American entrepreneur and philanthropist. He founded
Diamond Multimedia Diamond Multimedia is an American company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players, however the company began with the production of the TrackSta ...
in 1982; after stepping down from Diamond, he founded AmBex Venture Partners in 1996.


Early life

Lee was born in
Dangjin Dangjin () is a city in South Chungcheong Province, South Korea. It stands on the south shore of the Bay of Asan. Dangjin borders Incheon, Pyeongtaek, and Hwaseong by sea, and Seosan, Yesan, and Asan by land. Its name means "Tang ferry," and ...
, near
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
, on August 1, 1928 to a father who traded Chinese herbal medicine. He was the youngest of five children. Leaving school at 12 because his family could not afford the fees, Lee spent his "teenage years repairing fishing boats, mixing and slicing Chinese herbs and cleaning a pawnshop." Lee claims to be descended from King
Sejong the Great Sejong of Joseon (15 May 1397 – 8 April 1450), personal name Yi Do (Korean: 이도; Hanja: 李祹), widely known as Sejong the Great (Korean: 세종대왕; Hanja: 世宗大王), was the fourth ruler of the Joseon dynasty of Korea. Initial ...
.


Career

During the
Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...
, Lee worked as a translator for the
United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...
. He also started working for his family's pharmaceutical business, , in 1955. Chong Kun Dang was founded by his older brother, , in 1941. Despite working full-time, he was able to study and sit for the national college entrance exam, earning a place in university. He graduated from the law school at
Chung-Ang University Chung-Ang University (CAU; ) is a private research university in Seoul, South Korea. It is widely regarded as one of the best universities in South Korea. The university operates two campuses: main campus located in Dongjak District, Seoul, and a ...
in 1953 with an
LLB Bachelor of Laws ( la, Legum Baccalaureus; LL.B.) is an undergraduate law degree in the United Kingdom and most common law jurisdictions. Bachelor of Laws is also the name of the law degree awarded by universities in the People's Republic of Chi ...
degree and later won a Korean government-sponsored scholarship for graduate studies in library science at
Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private research university in Nashville, Tennessee. Founded in 1873, it was named in honor of shipping and rail magnate Cornelius Vanderbilt, who provided the school its initial $1-million ...
, receiving a MS degree in 1959. After returning from his studies in the United States, Lee resumed work at Chong Kun Dang. He also served the
Third Republic of Korea The Third Republic of South Korea was the government of South Korea from December 1963 to November 1972. The Third Republic was founded on the dissolution of the Supreme Council for National Reconstruction that overthrew the Second Republic an ...
as a translator, starting in 1965. He emigrated to the US in 1970, shortly after a forced constitutional amendment allowed South Korean President
Park Chung-hee Park Chung-hee (, ; 14 November 1917 – 26 October 1979) was a South Korean politician and army general who served as the dictator of South Korea from 1961 until his assassination in 1979; ruling as an unelected military strongman from 1961 ...
to run for a third term; after arriving in America, Lee ran an export business, selling golf balls and other closeout items to Japan. He brought his wife and children to America six months later.


Diamond Multimedia

Starting in 1977, Lee served as a consultant to technology companies to help them market and export to Asian countries. He purchased two personal computers for his children: an
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
in 1979 and then an
IBM PC The IBM Personal Computer (model 5150, commonly known as the IBM PC) is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team ...
in 1982; however, he soon found that his son, for whom he had purchased the PC, was often using his sister's Apple instead because there were more educational games for the Apple. He founded Diamond Computer Systems in 1982 with the goal of creating an emulation card that would allow the IBM to run Apple software, but initially was not successful. An engineer convinced him the card, eventually released as the TrackSTAR, could be developed and marketed within six months, but it took six and a half years as the copyright issues were difficult to overcome. The company lost millions and Lee suffered personal setbacks including losing his home and marriage, leading him to contemplate suicide while pointing a gun to his head. The original TrackSTAR was advertised in 1984 with both Apple and
CP/M CP/M, originally standing for Control Program/Monitor and later Control Program for Microcomputers, is a mass-market operating system created in 1974 for Intel 8080/ 85-based microcomputers by Gary Kildall of Digital Research, Inc. Initial ...
compatibility; it was later redesigned to fit in
Tandy 1000 The Tandy 1000 is the first in a line of IBM PC workalike home computer systems produced by the Tandy Corporation for sale in its Radio Shack and Radio Shack Computer Center chains of stores. Overview In December 1983, an executive with Tandy C ...
personal computers and released in January 1986. Lee would later shift the focus of his company to multimedia in 1988, at Tandy's suggestion. An engineer at his company, Hyung Hwe Huh, developed a graphics accelerator that won over Gateway, a new client that would mark the start of a rapid expansion. Diamond was ranked the 17th fastest growing private company in the US in 1993 and had a public offering in 1995. ''
PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the present d ...
'' named Lee the innovator of the year in 1999 for the first mass-marketed
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany, with support from other digital scientists in the United States and elsewhere. Origin ...
player, the Diamond
Rio PMP300 The Rio PMP300 is one of the first portable consumer MP3 digital audio players, and the first commercially successful one. Produced by Diamond Multimedia, it was introduced September 15, 1998 as the first in the "Rio" series of digital audio p ...
.


AmBex Venture Partners

In January 1995, Lee sold a majority stake in Diamond to Summitt Associates; with part of the $92 million he received, he started a
venture capital Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which ha ...
firm named AmBex Venture Partners. He started the Asia-Pacific Information Technology Summit in 1997 to bring senior Asian and American businesspeople and officials together.


Personal life

Lee lives in
Portola Valley Portola Valley is a town in San Mateo County, California. Located on the San Francisco Peninsula in the Bay Area, Portola Valley is a small, wealthy community nestled on the eastern slopes of the Santa Cruz Mountains. History Portola Val ...
with his second wife, Reiko.


Philanthropy

Lee contributed $15 million in 1995 to the
Asian Art Museum of San Francisco The Asian Art Museum of San Francisco – Chong-Moon Lee Center for Asian Art and Culture"About"
Asian Art Museum website. ...
, seeding a relocation campaign that resulted in moving the museum from a space shared with the
de Young Museum The de Young Museum, formally the M. H. de Young Memorial Museum, is a fine arts museum located in San Francisco, California. Located in Golden Gate Park, it is a component of the Fine Arts Museums of San Francisco, along with the Legion of Honor ...
in
Golden Gate Park Golden Gate Park, located in San Francisco, California, United States, is a large urban park consisting of of public grounds. It is administered by the San Francisco Recreation & Parks Department, which began in 1871 to oversee the development ...
to the former Main Library building in
Civic Center A civic center or civic centre is a prominent land area within a community that is constructed to be its focal point or center. It usually contains one or more dominant public buildings, which may also include a government building. Recently, the ...
.


Awards and honorary degrees

* John F. Kennedy University: PhD, Economics (1996) *
University of Seoul The University of Seoul (UOS; ) is a municipal public university in Seoul, South Korea. UOS is famous in South Korea for a large number of alumni working as national or municipal government officials. UOS is specialized in urban science and has ...
: PhD, Engineering (1998) * Order of Civil Merit, 1st Grade (1999) *
Seton Hall University Seton Hall University (SHU) is a private Catholic research university in South Orange, New Jersey. Founded in 1856 by then-Bishop James Roosevelt Bayley and named after his aunt, Saint Elizabeth Ann Seton, Seton Hall is the oldest diocesan un ...
: PhD, Philosophy (2001) *
Chung-Ang University Chung-Ang University (CAU; ) is a private research university in Seoul, South Korea. It is widely regarded as one of the best universities in South Korea. The university operates two campuses: main campus located in Dongjak District, Seoul, and a ...
: PhD, Business Management (2005) *
Korea Advanced Institute of Science and Technology The Korea Advanced Institute of Science and Technology (KAIST) is a national research university located in Daedeok Innopolis, Daejeon, South Korea. KAIST was established by the Korean government in 1971 as the nation's first public, research ...
: PhD, Engineering (2007)


References


External links

* * * * * {{DEFAULTSORT:Lee, Chong Moon 1928 births Businesspeople from Seoul People from Dangjin People from Portola Valley, California American people of Korean descent Chung-Ang University alumni Vanderbilt University alumni Living people