Cholla Slab is a geometric slab-serif variant of a larger

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are list of type ...

family called Cholla designed by Sibylle Hagmann in the period 1998–1999 for the

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred R. ...

. Cholla is licensed by the Emigre foundry. The typeface is named for a group of

cactus A cactus (, or less commonly, cactus) is a member of the plant family Cactaceae, a family comprising about 127 genera with some 1750 known species of the order Caryophyllales. The word ''cactus'' derives, through Latin, from the Ancient Greek ...

species indigenous to the

Mojave Desert The Mojave Desert ( ; mov, Hayikwiir Mat'aar; es, Desierto de Mojave) is a desert in the rain shadow of the Sierra Nevada mountains in the Southwestern United States. It is named for the indigenous Mojave people. It is located primarily in ...

. The family is distinct for maintaining a highly unified design across weights and the

serif In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface ...

and

sans serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

variants while allowing for a wide range of variation in form and counter-form across the family. Similarities in structure can be found with the 1930 Berthold foundry typeface, "

City A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

". The typeface family has been awarded by both the Type Directors Club of New York and the

Association Typographique Internationale The ATypI () or Association Typographique Internationale (the International Typography Association) is an international non-profit organisation dedicated to typography and type design. The primary activity of the association is an annual fall confe ...

(ATypI).

References

*Friedl, Frederich, Nicholas Ott and Bernard Stein. ''Typography: An Encyclopedic Survey of Type Design and Techniques Through History.'' Black Dog & Leventhal: 1998. . *Macmillan, Neil. ''An A–Z of Type Designers.'' Yale University Press: 2006. {{ISBN, 0-300-11151-7.

External links

Kontour web page for ChollaEmigre web page for Cholla
Emigre typefaces Slab serif typefaces Typefaces and fonts introduced in 1998