"Choices" is the lead

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from the

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indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...

band

The Hoosiers ''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...

, taken from their second studio

album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

, '' The Illusion of Safety'', and was released in the UK on 1 August 2010. The single was the band's fifth released single overall. The

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of "Choices" was by the directing duo Diamond Dogs, who also directed the Hoosiers in "Worried about Ray", "Goodbye Mr A" and "Cops and Robbers".

Critical reception

Nick Levine of ''

Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...

'' gave the song a positive review stating:

However, those critics might just owe them a rethink, because musically-speaking the Anglo-Swedish trio have managed to suppress their more irksome tendencies. In fact, 'Choices' finds them adopting an oh-so contemporary electropop complete with big rubbery synths that
Calvin Harris Adam Richard Wiles (born 17 January 1984), known professionally as Calvin Harris, is a Scottish DJ, record producer, singer, and songwriter who has released six studio albums. His debut studio album, ''I Created Disco'', was released in June ...
wouldn't cock a snook at. Crucially, in the process they haven't lost their ability to pen a proper pop chorus or, for that matter, a middle 8 that swells like an Olympic gold medallist's chest. Odd-pop? Nope, this is just top pop. (For the record, we tend to plump for both, but on the side.) .

Fraser McAlpine of the BBC's Chart Blog gave them a positive review

The thing with the Hoosiers going a bit electropop is it is in no way a betrayal of the band they were on their first album, nor is it a shameless sellout - a stab at a sound which is more commercial. I say this in the full and certain knowledge that I am not psychic, and the people in the band could well be cravenly chasing the hit sound of the nowadays with no thought of artistic worth whatsoever. ... In summary: new Hoosiers good, cocky restaurants bad..

World record attempt

In an attempt to break the world record for the longest song ever recorded, The Hoosiers have released a version of the song that is available on iTunes to download called, "Stop Giving Me Verses". The band began a competition prior to the song's recording asking fans to write verses and send them in, no matter how ridiculous. The song is over 40 minutes long, and is the single "Choices" with hand-picked winners' lyrics. It was the first time that drummer Alfonso and bassist Martin took lead vocals for certain verses, and featured cameo verses from Jeff Leach and

Katy Brand Katherine Frances Brand (born 1979), known as Katy Brand, is an English actress, comedian and writer, known for her ITV2 series ''Katy Brand's Big Ass Show'' and for Comedy Lab ''Slap'' on Channel 4. Early life and education Brand was born in ...

Track listing

*Digital Download *Extended Play Notes: * - The song consists of clips from all 12 tracks from '' The Illusion of Safety'' album.

Chart positions

References

{{authority control 2010 singles 2010 songs The Hoosiers songs RCA Records singles Songs written by Toby Smith Electropop songs