Choice of the Year Ukraine is national annual project-competition in Ukraine, with an objective of determining the most popular and perceived as the highest quality products and services on domestic market. The Choice of the Year award ceremony is held annually close to the end of a calendar year. Companies that win receive a patented golden medal designed specifically corresponding to the year of the award and are granted exclusive right to use the winning Choice of the Year logo on their production's labeling and

packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...

for the period of the next year. The name and the logo are patented according to

law of Ukraine The legal system of Ukraine is based on the framework of civil law, and belongs to the Romano-Germanic legal tradition. The main source of legal information is codified law. Customary law and case law are not as common, though case law is oft ...

Organization

Choice of the Year Ukraine was founded in 2001 and the award ceremony following the marketing research to determine the winners in each product category has been held every year since. Subsidiaries of Choice of the Year are now opened in

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a transcontinental country located mainly in Central Asia and partly in Eastern Europe. It borders Russia to the north and west, China to the east, Kyrgyzstan to the southeast, Uzbeki ...

Belarus Belarus,, , ; alternatively and formerly known as Byelorussia (from Russian ). officially the Republic of Belarus,; rus, Республика Беларусь, Respublika Belarus. is a landlocked country in Eastern Europe. It is bordered by R ...

Kyrgyzstan Kyrgyzstan,, pronounced or the Kyrgyz Republic, is a landlocked country in Central Asia. Kyrgyzstan is bordered by Kazakhstan to the north, Uzbekistan to the west, Tajikistan to the south, and the People's Republic of China to the east. ...

and

Uzbekistan Uzbekistan (, ; uz, Ozbekiston, italic=yes / , ; russian: Узбекистан), officially the Republic of Uzbekistan ( uz, Ozbekiston Respublikasi, italic=yes / ; russian: Республика Узбекистан), is a doubly landlocked cou ...

. Up to these days 112 companies, 37 foreign and 75 Ukrainian companies in 183 nominations have taken part in competition. In 2013, more than 250 nominations were offered to Ukrainian companies in order to participate in the contest and gain national recognition.

Determining winners

The determination of the winner is conducted through thorough marketing research and analysis, which is held by research by well renowned international marketing research company –

TNS-BMRB Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in O ...

TNS Ukraine. Moreover, these results are verified and undergone additional audit by

Deloitte Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of profession ...

Ukraine to guarantee the accuracy and transparency of results.

Golden medal

Original Choice of the Year Ukraine golden medal is an original trademark which is used as an award to be used on

, labeling and other

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

ing purposes of a winner company. Medal serves a purpose of increasing brand loyalty, providing competitive advantage and affecting the purchasing decision of a consumer due to a championship and leadership status attached to a medal image.Profile Magazine Ukraine
№40 (59), 18.10.2008

Annual ceremony

Choice of the Year annual ceremony of winners is the main event of the year. It includes official presentation of award and a celebration concert.

International conference

The closing point of the yearly competition is an international conference on topics such as brand development, marketing, etc.

References

{{reflist Ukrainian awards