Robin Cho, better known as Choice37, is a Korean-American record producer, songwriter, and DJ based in South Korea. He joined

YG Entertainment YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production compa ...

as a producer in 2009, and has since produced songs for

K-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...

artists including

Big Bang The Big Bang event is a physical theory that describes how the universe expanded from an initial state of high density and temperature. Various cosmological models of the Big Bang explain the evolution of the observable universe from the ...

Blackpink Blackpink (, commonly stylized in all caps or as BLɅϽKPIИK) is a South Korean girl group formed by YG Entertainment, consisting of members Jisoo, Jennie, Rosé, and Lisa. The group debuted in August 2016 with their single album ''Square ...

G-Dragon Kwon Ji-yong (; born August 18, 1988), also known by his stage name G-Dragon (지드래곤), is a South Korean rapper, singer-songwriter, record producer, entrepreneur and fashion designer, known as the " King of K-pop". G-Dragon is the recipi ...

Ikon iKon (), stylized as iKON, is a South Korean boy band formed in 2015 by YG Entertainment, consisting of six members: Jay, Song, Bobby, DK, Ju-ne and Chan. Originally a seven-piece band, leader B.I departed from the group in June 2019. Init ...

, and

Lee Hi Lee Ha-yi (; born September 23, 1996), known by her stage name Lee Hi, is a South Korean singer and songwriter. She first garnered attention as the runner-up of ''K-pop Star 1''. She debuted with single "1, 2, 3, 4" on October 28, 2012 and reac ...

Biography

Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, ''Everything Builds'', in 2005. Choice37 also released one solo album, ''Diligence.'' In 2008 he moved to South Korea where he was introduced to

CEO

Yang Hyun-suk Yang Hyun-suk (born January 9, 1970) is a South Korean music executive, rapper, dancer, songwriter, and record producer. He rose to fame as a member of Seo Taiji and Boys during the 1990s. After the group disbanded, he founded and became the Ex ...

by childhood friend and record producer

Teddy Park Teddy Park (born Park Hong-jun on September 14, 1978), is a Korean–American rapper, songwriter, and record producer. Born in Seoul, South Korea, Park moved to the United States with his family as a young child. When he was 17 years old, P ...

. Choice37 soon began working for YG, and his song, "

Butterfly Butterflies are insects in the macrolepidopteran clade Rhopalocera from the Order (biology), order Lepidoptera, which also includes moths. Adult butterflies have large, often brightly coloured wings, and conspicuous, fluttering flight. The ...

," performed by

, was released in 2009.''''

Awards

References

External links

* {{DEFAULTSORT:Choice37 American hip hop record producers American male composers 21st-century American composers South Korean composers South Korean hip hop record producers South Korean record producers YG Entertainment artists Musicians from Los Angeles Living people Record producers from California 21st-century American male musicians Year of birth missing (living people)