China Movie Channel Media Awards (电影频道传媒大奖) are presented at each

Shanghai International Film Festival The Shanghai International Film Festival (, French: ''Festival international du film de Shanghai''), abbreviated SIFF, is one of the largest film festivals in East Asia. "China's biggest film festival" according to the Hollywood Reporter. Nex ...

China Movie Channel China Movie Channel (), the trade name of (), an agency at the Chinese Government's State Administration of Press, Publication, Radio, Film and Television. In mainland China, the agency provides programming to the China Central Television chann ...

. Voted by the reporters in the entertainment industry, the awards are aimed at "promoting medium-and-small-budget homegrown movies and exposing talented young directors and actors". The individual categories were "Most Attractive Director"(最受关注导演), "Most Attractive Actor"(最受关注男演员) and "Most Attractive Actress"(最受关注女演员) during 2007–2010. Since 2011, the categories alter to "Best Director"(最佳导演), "Best Actor"(最佳男主角) and "Best Actress"(最佳女主角). In 2016, they changed the individual categories back to pre-2011 again.

Award categories and winners

References

Chinese film awards Shanghai International Film Festival {{film-award-stub