Children's World Ltd was a British retail chain. It was established by

Boots A boot is a type of footwear. Boot or Boots may also refer to: Businesses * Boot Inn, Chester, Cheshire, England * Boots (company), a high-street pharmacy chain and manufacturer of pharmaceuticals in the United Kingdom * The Boot, Cromer St ...

in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.

Format

At the time, Boots' larger

high street High Street is a common street name for the primary business street of a city, town, or village, especially in the United Kingdom and Commonwealth. It implies that it is the focal point for business, especially shopping. It is also a metonym fo ...

stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on

retail park A retail park is a type of shopping centre found on the fringes of most large towns and cities in the United Kingdom and other European countries. They form a key aspect of European retail geographies, alongside indoor shopping centres, standal ...

s, which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.

Marketing

The logo resembled a pile of multicoloured building blocks. The slogan was "Everything in the World for Children".

Finances

By 1995 the retailer had 48 stores and a turnover of £105 million. Storehouse acquired the business from Boots in 1996.Boots expected to dispose of Childrens World
''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...

'' 30 January 1996Storehouse needs to do more
''The Independent'' 21 November 1997

References

{{reflist Walgreens Boots Alliance Defunct retail companies of the United Kingdom Retail companies established in 1987 1987 establishments in the United Kingdom