Child's Play (charity)
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Child's Play is a
charitable organization A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, religious or other activities serving the public interest or common good). The legal definition of a ...
that donates toys and games to children's hospitals worldwide. It was founded in 2003 by
Mike Krahulik Michael Krahulik (; born September 25, 1977) is an American artist for the webcomic ''Penny Arcade'' and co-founder with Jerry Holkins of Child's Play, a charity that organizes toy drives for children's hospitals. He goes by the online moniker ...
and
Jerry Holkins Jerry Holkins (born Parkinson"Holkins is a combination of Holcomb (hers) and Parkinson (mine)." https://twitter.com/TychoBrahe/status/12073336701; February 6, 1976) is an American writer. He is the co-creator and writer of the webcomic ''Penny Ar ...
, authors of the popular video games-related
webcomic Webcomics (also known as online comics or Internet comics) are comics published on a website or mobile app. While many are published exclusively on the web, others are also published in magazines, newspapers, or comic books. Webcomics can be c ...
'' Penny Arcade''. The charity is seen as a way to refute mainstream media's perception of gamers as violent and antisocial. As of 2022, Child's Play had processed over $55,147,529.24 in donations since its inception.


Logistics

With the help of hospital staff, Child's Play sets up gift wishlists on
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, full of video games, books, toys and movies. These wishlists send items directly to the facilities as in-kind donations. Instead of buying items off the wishlists users can donate money through
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or check. This money is used to make annual wholesale purchases to provide technology like iPads and Xbox systems as well as games and movies. The charity also has a space for corporate sponsors who have donated. The sponsors also earn a corporate sponsorship level (Silver, Gold and Platinum) and get linked back on Childsplaycharity.org. These sponsors include several video game marathons such as the Mario Marathon and Desert Bus for Hope, as well as YouTube series such as Far Lands or Bust by Kurtjmac.


History

Child's Play was announced on November 24, 2003, by the authors of Penny Arcade as a challenge to their readership, and as a response to the often negative portrayal of video gamers in the media, most notably a HeraldNet article by Bill France entitled "Violent video games are training children to kill." (France later made an apology in the same column, praising the effort.) It received positive press on many popular
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s, including
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and received direct endorsement from
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. In less than one month of publicity and operation, the charity raised over $250,000 in cash and toys for the
Children's Hospital and Regional Medical Center Seattle Children's, formerly Children's Hospital and Regional Medical Center, formerly Children's Orthopedic Hospital, is a children's hospital in the Laurelhurst neighborhood of Seattle, Washington. The hospital specializes in the care of infa ...
in
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
,
Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...
. In 2004, the charity was expanded and partnered with children's hospitals in Seattle;
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;
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; Houston, Texas; and
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
By January 5, 2005, when the final numbers for 2004 were tabulated, the charity had raised over $310,000 ($60,000 more than the previous year), and gained forty corporate sponsors in the process. Among these sponsors were Nintendo, Midway Games, Cerulean Studios, and
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initi ...
. In 2005, the charity was again expanded to partner with an additional seven children's hospitals across the United States, as well as children's hospitals in
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and
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, Canada. It is also partnered with
Alder Hey Children's Hospital Alder Hey Children's Hospital is a children's hospital and NHS foundation trust in West Derby, Liverpool, England. It is one of the largest children's hospitals in the United Kingdom, and one of several specialist hospitals within the Liverpool ...
in
Liverpool, England Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a populat ...
. At the time when they stopped accepting donations, the community had raised $605,000. There was an auction to appear in a Penny Arcade comic strip at the 2005 Child's Play Charity Dinner. The winning bid of $20,000 was placed by Christian Boggs. Mr. Boggs also placed the winning bid on an original pencil sketch of the
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2005 program cover on eBay. 100% of the profits went to the American Red Cross. In 2006, the charity was further expanded, adding four hospitals in the United States, two in Australia, and one in
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. In addition to this, on December 13, 2006 there was a charity dinner and auction, where items participants were able to bid on included a gaming day for four in the Penny Arcade office, an appearance in a Penny Arcade strip, a tour of Bungie and recording session for the voice of a character in ''
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'', and a two-year subscription to ''
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'' and the Burning Crusade special edition signed by all the developers. The year 2006 also became the first time that the 1 million dollar mark was reached. In 2007, the charity added a hospital each in
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and
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
. During the 2008
Penny Arcade Expo PAX (originally known as Penny Arcade Expo) is a series of gaming culture festivals involving tabletop, arcade, and video gaming. PAX is held annually in Seattle, Boston and Philadelphia in the United States; and Melbourne in Australia. PAX w ...
, Harmonix announced that three songs from the Expo will be made available for download for the '' Rock Band'' video game. The proceeds of these three songs will go to the charity. On November 13, 2009, Mike Krahulik announced that after one week, the Child's Play 2009 total had already reached $455,863.80. In 2010, Epic Games held a vote-by-purchase event between July 29 and September 6 to determine the fate of a character, Clayton Carmine, in their upcoming game ''
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''. Gamers voted by purchasing Xbox avatar T-shirts through Xbox live, or real life T-shirts at the
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, with all purchases counting towards the vote. The voting campaign raised over $150,000, all of which was donated to Child's Play. In 2011, Mike Krahulik announced the first annual Child's Play Invitational Golf Tournament to be held at the Brookside Golf Course in Pasadena, California on June 5, 2011. All proceeds from the event go to the partner hospitals & facilities in the Child's Play network. The Golf Tournament was subsequently held at Angeles National Golf Course in Sunland, California, on June 8, 2012, and Inglewood Golf Club in Kenmore, Washington, on May 20, 2013. In November 2013, Program Coordinator Jamie Dillion announced the first ever expansion of Child's Play to benefit children in domestic violence facilities. The program was announced as a pilot and is scheduled to expand to open applications in Spring 2014. The shelter program will provide a pre-built game cart with game system, television, and games and will serve emergency shelters, long term shelters, advocacy centers and more. In 2016, the charity raised over $160k at their Annual Dinner Auction, provided nearly 30 grants to libraries, shelters, schools, trauma centers, transitional housing, day programs and more to help them purchase games and systems. Also helped supply VR setups to hospitals for therapy and distraction along with iPads to special education classrooms and inpatient psychiatric units.


See also

* Get-Well Gamers


References


External links


Official site
{{DEFAULTSORT:Child'S Play (Charity) Health charities in the United States Children's charities based in the United States Penny Arcade (webcomic) Information technology charities Charities based in Washington (state) Medical and health organizations based in Washington (state) 501(c)(3) organizations