Chicken Tonight is a brand of sauce intended to be added to chicken pieces in a

skillet A frying pan, frypan, or skillet is a flat-bottomed pan used for frying, searing, and browning foods. It is typically in diameter with relatively low sides that flare outwards, a long handle, and no lid. Larger pans may have a small grab ha ...

, available in flavors such as Honey & Mustard, Country French and Thai Green Curry.

History

Initially launched on October 23, 1990 under Unilever's

Ragú Ragú () is an American brand of Italian-style sauces and condiments owned, in North America, by Mizkan, and in the United Kingdom and Ireland, by Symington's, a private-label food manufacturer. The sister product to Ragú, known as Ragulett ...

brand in the United States and Canada, it was launched in the United Kingdom under the Knorr brand in 1993, while the same year, Chicken Tonight made its way to Oceania under the Raguletto brand. As of 2015, Chicken Tonight is a standalone brand. The associated advertising slogan is "I feel like Chicken Tonight". In one series of television ads, these words were sung by actors as they 'flapped' their arms in a movement similar to the dance " The Chicken". An advertisement for Chicken Tonight was the first in the United Kingdom to use a

red button Red button may refer to: *Red Button (digital television), a button on the remote control for certain digital television set top boxes in the United Kingdom and Australia, and used to access interactive television services **BBC Red Button, a digit ...

interactive service to promote the product. The American version of the product was met with limited success; however, as of 2021, it is still sold in Australia, New Zealand, the Netherlands, and the United Kingdom.

Association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

player

Ian Wright Ian Edward Wright (born 3 November 1963) is an English television and radio personality and former professional footballer. He works as a pundit for BBC Sport and ITV Sport. Wright enjoyed success with London clubs Crystal Palace and Arsenal ...

appeared in commercials for the product. In 2011, Unilever sold the Ragu business and the Chicken Tonight brand (in a deal worth £30m) in the United Kingdom to Symington's, a food manufacturer in Leeds, who would drop the Knorr Branding. Symington's later acquired the Oceania rights to Raguletto and Chicken Tonight; they have since been acquired by

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. In 2019, Unilever also sold Chicken Tonight brand in the Netherlands to Zwanenberg Food Group.

In popular culture

The slogan was parodied in a skit on the Australian television series ''

The Late Show The Late Show may refer to: Books * ''The Late Show'' (book), a 2017 book by Michael Connelly Film * ''The Late Show'' (film), a 1977 film * ''Late Show'', a 1999 German film by director Helmut Dietl Music * ''The Late Show'' (Eddie "Loc ...

'' in 1993 with "Dickhead Tonight", where people danced while singing "I Feel Like a Dickhead Tonight". The dance and song of the advertisement were parodied by ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

'' family in the episode "

Lady Bouvier's Lover "Lady Bouvier's Lover" is the twenty-first and penultimate episode of the fifth season of the American animated television series ''The Simpsons''. It originally aired on the Fox network in the United States on May 12, 1994. In the episode, Abe S ...

". A segment on an ''

America's Funniest Home Videos ''America's Funniest Home Videos'', also called ''America's Funniest Videos'' (abbreviated as ''AFV''), is an American video clip television series on American Broadcasting Company, ABC, based on the Japanese variety show ''Kato-chan Ken-chan Gok ...

'' episode parodied the brand as "Iguana Tonight." Atlanta, GA rock band Donnell Hubbard recorded the song "(I Feel Like) Chicken Tonight" based on the commercial jingle.

References

External links

*{{Official website, http://www.chickentonight.co.uk/ Products introduced in 1990 Sauces Former Unilever brands British brands