"Chi Mat Ba Ram" (

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

: 치맛바람; Swish of a Skirt) is a song recorded by South Korean girl group

Brave Girls Brave Girls (; also known as B. Girls or BG) is a South Korean girl group formed by producer Brave Brothers in 2011 and managed by Brave Entertainment. After making their debut with the single album ''The Difference'' on April 7, 2011, the gro ...

for their fifth extended play '' Summer Queen'' (2021). It was released on June 17, 2021, by

Brave Entertainment Brave Entertainment (; also known as Brave Sound Entertainment) is a South Korean entertainment company founded in 2008 by Brave Brothers. Company Brave Entertainment was founded in 2008 by Kang Dong Chul, known by his stage name Brave Brothers ...

as the album's

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

. An English version of the song was also included in the extended play. Upon release, the song peaked at number three on South Korea's Gaon Digital Chart and number two on the '' Billboard''

K-pop Hot 100 The K-pop Hot 100 is a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multime ...

, becoming the group's third top-five hit on both charts. The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

for the track was released on June 17, and shows the group having fun in a beach-side resort. To promote the song, Brave Girls performed "Chi Mat Ba Ram" on several South Korean music programs, including ''

Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...

'', '' Show! Music Core'' and '' Inkigayo''.

Background and composition

In March 2021, Brave Girls rose to prominence with the

sleeper hit In the entertainment industry, a sleeper hit is a film, television series, music release, video game, or some other entertainment product that was initially unsuccessful on release but became a success later on. A sleeper hit may have little prom ...

" Rollin'", which became the group's first number one hit in South Korea. Three months later, the group announced the release of a new EP '' Summer Queen'', their first album in four years. "Chi Mat Ba Ram" was revealed as the album's

. Written by

Brave Brothers Kang Dong-chul (, born June 7, 1979), also known by his stage name Brave Brothers, is a South Korean rapper, record producer and songwriter for Brave Entertainment. He was a producer and composer for YG Entertainment from 2004 to 2008. In 2008, ...

, the song is a tropical house and dance number with an upbeat sound. The song's title "Chi Mat Ba Ram" literally translates to "the swish of a skirt" in Korean and has been derived from the words "chima" and "baram". Although the term is often used negatively, the song is lyrically about the "fierceness in women". "Chi Mat Ba Ram" was released for digital download and streaming by

on June 17, 2021, the same day as the album's release.

Commercial performance

Upon release, the song debuted at number 14 on South Korea's Gaon Digital Chart for the chart issue dated June 19, 2021, with only two days of tracking. Additionally, it debuted on the component Download and Streaming charts at number 2 and number 28 respectively. The following week, it peaked at number three on the Digital, Download, and Streaming charts, becoming the group's third top-five hit after "Rollin'" (2017) and "

We Ride "We Ride" is a song by Barbadian singer Rihanna from her second studio album '' A Girl like Me'' (2006). It was written by Makeba Riddick, Mikkel S. Eriksen and Tor Erik Hermansen, with production helmed by Stargate. The song was released ...

" (2020). "Chi Mat Ba Ram" peaked at number two on the '' Billboard''

on the issue dated July 3, 2021, becoming their third song to reach the top five and their highest-charting song since "Rollin'".

Promotion

The music video of "Chi Mat Ba Ram" was released to

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on June 17 alongside the song. It was preceded by two teasers released on June 15 and 16. The video has a beach setting and shows the group enjoying themselves at a beach-side resort. The clip is interspersed with scenes in which the members are seen playing volleyball, enjoying drinks, going shopping, and performing choreography in front of the sunset. Within 10 days, the video surpassed 30 million views. To promote the song and the album, Brave Girls performed "Chi Mat Ba Ram" and the track "Pool Party" on several

South Korean music programs Music programs of South Korea are broadcast weekly, with different artists performing on the shows to promote their music. South Korea's largest broadcasting companies each have their own show, which are broadcast on different channels. SBS has ...

, including KBS's ''

'', MBC's '' Show! Music Core'', and SBS' '' Inkigayo''.

Accolades

Charts

Weekly charts

Monthly charts

Year-end charts

Release history

References

{{Brave Girls 2021 songs 2021 singles Brave Girls songs Korean-language songs Songs written by Brave Brothers Brave Entertainment singles