Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/ plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its t ...

market. The global market shares for the top five chewing gum companies are estimated to be: * 35%

Wrigley Company The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, I ...

(US) * 26% Cadbury Trebor Bassett (UK)Candy USA
, November 7, 2006. * 14% Lotte (South Korea + Japan) Euromonitor, 2002. * 6%

Perfetti Van Melle Perfetti Van Melle is an Italian-Dutch multinational company of confectionery and gum, It was formed in 2001 with the merger of the Perfetti of Italy, and the Van Melle of the Netherlands. Perfetti Van Melle is headquartered in Lainate, Italy, a ...

(Italy) * 2% Hershey's (US) The remaining 17% of the global market is provided by an estimated 200 to 250 smaller gum companies, some of which are listed below. The worldwide chewing gum industry in 2012 is estimated to be worth $26 billion in sales, and has grown by more than 14% in the last three years. Chewing gum accounts for 85% of global sales, and bubble gum the other 15%. Euromonitor.

History

*1848: John B. Curtis developed "State of Maine Pure Spruce Gum" *1869: exican general, Antonio Lopez de Santa Anna brought Chicle from Mexico to New York*1872: homas Adams Jr. sold his brand "Adams New York No. 1" with a picture of New York’s City Hall, 2 for a penny*1875: dams add shredded liquorice to his chicle mass and created the first known flavored gum – Adams’ Black Jack gum.*1880: illiam J. White added corn syrup, sugar and flavoring to his "Yucatan" brand*1881: ivil War doctor from Cleveland, Ohio, Dr. Edward E. Beeman, added pepsin compound as a digestive aid*1891:

(US) was established *1895: enry Fleer, the brother of Frank H. Fleer, started the brand "Chiclets"*1899: 899, William J. White, of Yucatan fame, started the merger of six manufacturers to form the American Chicle Co.*1899: ranklin V. Canning developed Dentyne a contraction of “dental hygiene” gum with pink-colored gum with a cinnamon flavor*189?: rank E. Barbour started Beech-Nut gum *1906: rank H. Fleer Co., introduced the first bubble gum, Blibber-Blubber.*1909: r. Louis A. Dreyfus formed the L.A. Dreyfus company*1915 Stimorol (Denmark) was established by Dandy *1916: ranklin V. Canning sold Dentyne trademark and process to the American Chicle Co.*1916: rigley Co. acquired a controlling interest in the L.A. Dreyfus Co. and, in 1935 became sole owner*1916:

The Hershey Company The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

enters the chewing gum business *1918: NACGM ational Association of Chewing Gum Manufacturers(US) establishe

*1919: Ford Gum, Ford Gum & Machine (US) established by Ford Mason * 1921: lark Chewing Gum Co. of Pittsburgh started Teaberry, Tendermint, and Cinadent brands.*1921: Leaf Confectionery (US) established *1926: Richardson Brands (US) established *1928:

Donruss Donruss was a US-based trading cards manufacturing company founded in 1954 and acquired by the Panini Group in 2009. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During th ...

(US) established *1928: alter Diemer, at the Fleer Company, improved the quality of bubble gum "Dubble Bubble" *1937: hite Laboratories introduced Aspergum, an analgesic gum. "Pheenamint", a laxative gum and Chooz, an antacid gum containing calcium carbonate.*1938:

Topps The Topps Company, Inc. is an American company that manufactures chewing gum, candy, and collectibles. Formerly based in New York City, Topps is best known as a leading producer of American football, baseball, basketball, ice hockey, soccer, a ...

(US) established *1946: mbrogio and Egidio Perfetti, started Perfetti S.p.A. in Lainate, Italy*1948: he Japanese company, Lotte, began chewing gum operations*1948: r. Bruno Petrulis of Amurol Products Company developed a sugar-free chewing gum.*1948: Maple Leaf (Holland) established *1949: laude E. Parfet formed Krema-Hollywood Chewing Gum in France.*1953:

(US) establishes the

Bazooka Bazooka () is the common name for a man-portable recoilless anti-tank rocket launcher weapon, widely deployed by the United States Army, especially during World War II. Also referred to as the "stovepipe", the innovative bazooka was among the ...

bubble gum brand *196?: merican Charms Co., Vincent Ciccone, conceived the idea of inserting a bubble gum filling in a ball lollypop named “Blo Pops”*1962: merican Chicle o. was acquired by the Warner-Lambert Pharmaceutical Co.*1964: merican Chicle Co. introduced their first sugar-free chewing gum, Trident*1965: Damel (Spain) established *1971: Proaroma (Brazil) established *1974: arner-Lambert launches "Freshen Up" liquid center filled gum.*1975:

Life Savers Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer ...

established

Bubble Yum Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum created. It was created by a homemaker in Fisk, Missouri, who named it "rubber bubblegum". She ga ...

*1977:

Bubblicious Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner-Lambert. The brand is now part of Cadbury Adams, a division of Mondelez International. It was launched in 1977, in response to the tremendous sale ...

established *1979:

Hubba Bubba Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in W ...

established by Wrigley *1979:

launches a sugarless version *1980: Big League Chew launched by Wrigley *1983: Huhtamäki (Finland) creates the

Leaf Group Leaf Group, formerly Demand Media Inc, is an American content company that operates online brands including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company also provides social media platforms to existing l ...

gum & candy business through the US acquisitions of Leaf Confectionery, D. L. Clark Company, Richardson Brands and the

division of

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

*1985: Huhtamäki (Finland) acquires Ford Gum, Ford Gum & Machine (US) *1988:

Bubble Tape Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988. It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's si ...

created by Amurol subsidiary of Wrigley *1989: EACGI uropean Association of the Chewing Gum Industry(Belgium) established *1992: Fleer acquired by Marvel Entertainment (comics publisher) *1993: Cadbury (UK) buys its first chewing gum business with the acquisition of Stani (Argentina) *1995: Fleer shuts down its

Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...

plant and moves its corporate office to suburban

Mount Laurel, New Jersey Mount Laurel is a township in Burlington County in the U.S. state of New Jersey. It is a suburb of Philadelphia and part of the South Jersey region. As of the 2010 U.S. census, the township's population was 41,864, reflecting an increase of 1 ...

*1996:

(US) closes its bubble gum factories in

Duryea, Pennsylvania Duryea is a borough in the Greater Pittston area of Luzerne County, Pennsylvania, United States, south of Scranton. The Susquehanna River marks Duryea's western boundary, and the Lackawanna River flows through Duryea. It was incorporated as a boro ...

(US) and Innishmore (Ireland) and out-sources its

bubble gum production to

Hersheys The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...

(US) *1996:

(US) acquires Leaf's gum brands:

Rain-Blo Rain-Blo is an American brand of bubble gum that comes in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, merged with Ferrara Pan in 2012, becoming the Ferr ...

and

Super Bubble Super Bubble is a brand of bubble gum produced by Ferrara Candy Company first introduced in 1946 by the Thomas Weiner Company led by Douglas Thomas and Russell Weiner in Memphis, Tennessee. The recipe for the original Super Bubble flavor came f ...

*1997: Huhtamäki (Finland) acquires the gum business of the Wuxi Leaf joint-venture in China *1998: Huhtamäki (Finland) divests the

Leaf A leaf ( : leaves) is any of the principal appendages of a vascular plant stem, usually borne laterally aboveground and specialized for photosynthesis. Leaves are collectively called foliage, as in "autumn foliage", while the leaves, ste ...

(Spain) gum business to Damel *1998:

Concord Confections Tootsie Roll Industries is an American manufacturer of confectionery based in Chicago, Illinois. Its best-known products include the namesake Tootsie Rolls and Tootsie Pops. Tootsie Roll Industries currently markets its brands internationally in ...

buys Dubble Bubble from Marvel Entertainment and moves operations to suburban

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

*1999: Zed Gum (Ireland) is established *1999: CSM (Netherlands) buys the Leaf Europe candy and gum business from Huhtamäki (Finland) for €390 million *2000: Cadbury (UK) buys Kraft's "Hollywood" chewing gum business in France for €185 million *2000:

(US) buys

Fruit Stripe Fruit Stripe is an artificially and naturally flavored fruit chewing gum. The individual pieces of gum have stripes marked on them, and it is packaged in zebra-striped wrappers, which also act as temporary tattoos. History The "Five Flavor Gum" ...

and

gum brands and mints from

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's ...

(US) *2000: Cadbury (UK) buys the small Wuxi Leaf gum business in China from Huhtamäki (Finland) for only €3 million *2000: Concord Confections partners with

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

and

Children's Miracle Network Children's Miracle Network Hospitals (CMN Hospitals) (French: Réseau Enfants-Santé (RES)) is a nonprofit organization that raises funds for children's hospitals in the U.S. and Canada. Donations support the health of 10 million children each ...

to conduct a national bubble-blowing contest across America for children 12 and under (conducted annually until 2006) *2001: Perfetti (Italy) merges with Van Melle (Netherlands) *2002: Cadbury (UK) buys a 51% stake in the gum and candy business of Kent Gida (Turkey) for €110 million *2002: Zed Gum (Ireland) acquires Leaf (Ireland) from CSM and changes name to Zed Candy *2002: Cadbury (UK) buys Dandy's gum brands, mainly in Scandinavia & Russia for €310 million *2003:

(US) sells

and

gum brands to Farley & Sathers Candy Co. (US) *2003:

(Canada) acquires Philadelphia Chewing Gum (US) and moves production to suburban Toronto *2003: Cadbury (UK) buys the global gum business of the Adams gum division from

Pfizer Pfizer Inc. ( ) is an American multinational pharmaceutical and biotechnology corporation headquartered on 42nd Street in Manhattan, New York City. The company was established in 1849 in New York by two German entrepreneurs, Charles Pfizer ...

for $4.2 billion *2004:

(US) buys the Joyco gum and candy and Cafosa Gum Base business from Agrolimen (Spain) for $272 million *2004:

Tootsie Roll Industries Tootsie Roll Industries is an American manufacturer of confectionery based in Chicago, Illinois. Its best-known products include the namesake Tootsie Rolls and Tootsie Pops. Tootsie Roll Industries currently markets its brands internationally in ...

(US) acquires

(Canada) for $197 million *2005: ICGA nternational Chewing Gum Association(Belgium) established by the merger of the NACGM and EACG

*2006: Cadbury (UK) invests €148 million to expand gum capacity in Poland and Mexico *2006: Cadbury (UK) buys the other 49% of Kent Gida (Turkey) for €80 million *2006:

(Italy) buys candy and gum company

Chupa Chups Chupa Chups () is a Spanish brand of lollipop and other confectionery sold in over 150 countries around the world. The brand was founded in 1958 by Enric Bernat, and is currently owned by the Italian-Dutch company Perfetti Van Melle. The name ...

(Spain) for an estimated €400 million *2006: ZOFT Gum Company (US) established *2008: ars Inc., makers of M&Ms, buys the Wm. Wrigley Jr. Co. and forms Mars-Wrigley*2009: Vitamin Gum , Vitaball, Inc. (US) *2009:Chicza Organic chewing gum (MEX) launched in the UK and others countries of EU *2011: Ello Gum (US) established *2017: First Energy Holding B.V. (NL) established *2019: QUICK ENERGY Co.Ltd. (Czech Rep) established

References

{{reflist

External links

The Story of Gum
Confectionery industry Chewing gum Mass production Industries (economics)

History

See also

References

External links