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The Chevrolet Standard (Series DC) was launched in 1933, initially as the Chevrolet Standard Mercury, by Chevrolet as a lower priced alternative to the 1932
Chevrolet Series BA Confederate The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model ...
that became the Master Eagle in 1933 and Master from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market. The Standard was offered in three body styles all on a 107-inch wheelbase: 2-door sedan (a body style Chevrolet customarily referred to as a "coach" in marketing at the time),
coupe A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
and coupe with rumble seat. All bodies were by Fisher and featured 'no-draft ventilation'. All models were powered by a six-cylinder valve-in-head engine producing at 3,000 rpm and of torque giving the car a top speed of between 65–70 mph. This engine had first appeared in Chevrolet's 1929 models, introduced in 1928. The car had full instrumentation. A clock, heater and a radio were options. For 1934, sedan, roadster and touring body styles were added to the catalog. In 1935, a larger six-cylinder engine was offered in lieu of the , producing at 3,200 rpm and of torque. A sedan delivery was also available this year. For 1936, the Standard Six received a wide range of improvements and a wider choice of body styles including
cabriolet A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving exp ...
and
sports sedan A sports sedan (also known as sports saloon in British English) is a subjective term for a sedan car that is designed to have sporting performance or handling characteristics. History The term was originally introduced in the 1930s and ...
versions. It was built on a new box-girder frame with a wheel base of 109 inches. With an increase of compression ratio from 5.6:1 to 6:1, the standard engine now produced at 3,200 rpm and of torque which was now shared with the Master Six. The spare wheel moved from its external rear trunk location to a new compartment under the trunk. Brakes were 11-in drums. The steel roof was new. The Standard Six was discontinued for 1937 when the Master range was joined by the new Master Deluxe. In May of 1925 the Chevrolet Export Boxing plant at
Bloomfield, New Jersey Bloomfield is a township in Essex County, New Jersey, United States. As of the 2020 United States Census, the township's population was 53,105. It surrounds the Bloomfield Green Historic District. History The initial patent for the land tha ...
was repurposed from a previous owner where
Knock-down kit A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...
s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at
Weehawken, New Jersey Weehawken is a township in the northern part of Hudson County, in the U.S. state of New Jersey. It is located largely on the Hudson Palisades overlooking the Hudson River. As of the 2020 United States census, the population was 17,197.
for overseas GM assembly factories.


See also

*1933 Cadillac Series 355 *1933 LaSalle Series 303 *1933 Oldsmobile F-Series *1933 Buick Series 50 *1933 Pontiac


References

Standard Cars introduced in 1933 1930s cars Rear-wheel-drive vehicles {{Classicprw-auto-stub