The Chevrolet Standard (Series DC) was launched in 1933, initially as the Chevrolet Standard Mercury, by

Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...

as a lower priced alternative to the 1932

Chevrolet Series BA Confederate The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model ...

that became the Master Eagle in 1933 and

Master Master or masters may refer to: Ranks or titles * Ascended master, a term used in the Theosophical religious tradition to refer to spiritually enlightened beings who in past incarnations were ordinary humans *Grandmaster (chess), National Master ...

from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market. The Standard was offered in three body styles all on a 107-inch wheelbase: 2-door sedan (a body style Chevrolet customarily referred to as a "coach" in marketing at the time),

coupe A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...

and coupe with

rumble seat A rumble seat (American English), dicky (dickie/dickey) seat (British English), also called a mother-in-law seat, is an upholstered exterior seat which folded into the rear of a coach, carriage, or early motorcar. Depending on its configuration, ...

. All bodies were by

Fisher Fisher is an archaic term for a fisherman, revived as gender-neutral. Fisher, Fishers or The Fisher may also refer to: Places Australia *Division of Fisher, an electoral district in the Australian House of Representatives, in Queensland *Elect ...

and featured 'no-draft ventilation'. All models were powered by a

six-cylinder The straight-six engine (also referred to as an inline-six engine; abbreviated I6 or L6) is a piston engine with six cylinders arranged in a straight line along the crankshaft. A straight-six engine has perfect primary and secondary engine balan ...

valve-in-head engine producing at 3,000 rpm and of torque giving the car a top speed of between 65–70 mph. This engine had first appeared in Chevrolet's 1929 models, introduced in 1928. The car had full instrumentation. A clock, heater and a radio were options. For 1934, sedan, roadster and touring body styles were added to the catalog. In 1935, a larger six-cylinder engine was offered in lieu of the , producing at 3,200 rpm and of torque. A sedan delivery was also available this year. For 1936, the Standard Six received a wide range of improvements and a wider choice of body styles including

cabriolet A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...

and

sports sedan A sports sedan (also known as sports saloon in British English) is a subjective term for a sedan car that is designed to have sporting performance or handling characteristics. History The term was originally introduced in the 1930s an ...

versions. It was built on a new box-girder frame with a wheel base of 109 inches. With an increase of compression ratio from 5.6:1 to 6:1, the standard engine now produced at 3,200 rpm and of torque which was now shared with the Master Six. The spare wheel moved from its external rear trunk location to a new compartment under the trunk. Brakes were 11-in drums. The steel roof was new. The Standard Six was discontinued for 1937 when the Master range was joined by the new Master Deluxe. In May of 1925 the Chevrolet Export Boxing plant at

Bloomfield, New Jersey Bloomfield is a township in Essex County, New Jersey, United States. As of the 2020 United States Census, the township's population was 53,105. It surrounds the Bloomfield Green Historic District. History The initial patent for the land that w ...

was repurposed from a previous owner where

Knock-down kit A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...

s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at

Weehawken, New Jersey Weehawken is a Township (New Jersey), township in the North Hudson, New Jersey, northern part of Hudson County, New Jersey, Hudson County, in the U.S. state of New Jersey. It is located largely on the Hudson Palisades overlooking the North River ...

for overseas GM assembly factories.

References

Standard Standard may refer to: Symbols * Colours, standards and guidons, kinds of military signs * Standard (emblem), a type of a large symbol or emblem used for identification Norms, conventions or requirements * Standard (metrology), an object th ...

Cars introduced in 1933 1930s cars Rear-wheel-drive vehicles {{Classicprw-auto-stub

See also

References