Chesdale is a

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

brand of processed cheese. It is well known for its animated television advertising, with a jingle sung by two cartoon characters, Ches and Dale, wearing

gumboots The Wellington boot was originally a type of leather boot adapted from Hessian boots, a style of military riding boot. They were worn and popularised by Arthur Wellesley, 1st Duke of Wellington. The "Wellington" boot became a staple of pr ...

and black singlets. Chesdale is produced by

Fonterra Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exce ...

and distributed widely in New Zealand

supermarkets A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limit ...

. The brand has been distributed internationally with varieties such as Chocolate Cheese being produced from 2005 for the Asian market, where Chesdale is worth $25 million per annum.

Television advertisement

The advertisement was created by art director Don Couldrey and copywriter Robert Merlyn Jenkins in 1969. It is considered an example of

Kiwiana Kiwiana are certain items and icons from New Zealand's heritage, especially from around the middle of the 20th century, that are seen as representing iconic New Zealand elements. These "quirky things that contribute to a sense of nationhood" in ...

, and has been semi-seriously proffered as an icon of New Zealand culture.
From Zero to 360 degrees: Cultural Ownership in a Post-European Age
'' - Mane-Wheoki, Jonathan;

University of Canterbury The University of Canterbury ( mi, Te Whare Wānanga o Waitaha; postnominal abbreviation ''Cantuar.'' or ''Cant.'' for ''Cantuariensis'', the Latin name for Canterbury) is a public research university based in Christchurch, New Zealand. It was ...

International Council of Museums The International Council of Museums (ICOM) is a non-governmental organisation dedicated to museums, maintaining formal relations with UNESCO and having a consultative status with the United Nations Economic and Social Council. Founded in 1946, I ...

, Council for Education and Cultural Action Conference, New Zealand, via the

Christchurch Art Gallery The Christchurch Art Gallery Te Puna o Waiwhetū, commonly known as the Christchurch Art Gallery, is the public art gallery of the city of Christchurch, New Zealand. It has its own substantial art collection and also presents a programme of New ...

website. Accessed 2009-10-27.Parliamentary Library archives have the transcript of a speech

Mike Moore Michael Moore is an American filmmaker and author. Michael Moore may also refer to: Academia * Michael G. Moore (fl. 1970s–2020s), professor of education * Michael S. Moore (academic) (fl. 1960s–2020s), American law professor * Michael Moore ...

while he was Minister of Overseas Trade and Marketing, entitled 'Towards a New Zealand Identity' and delivered at the opening of Air Force Recording Studio, Auckland, August 1988; in which he said "I am reminded of a New Zealand Minister and a group of

New Zealand Dairy Board The New Zealand Dairy Board (NZDB) was a statutory board in control of the export of all New Zealand dairy products from its formation in 1923 until 2001. It operated through a global network of marketing subsidiaries. In 2001, the Dairy Board wa ...

delegates at a function in Ireland, after which the Irish sang their songs. When New Zealand's turn came, they looked embarrassed, sang a disjointed and inaccurate ' Pokarekare Ana', and then, inspired by a creative Dairy Board member, got up and sang the jingle 'We are the boys from down on the farm, we really know our cheese.'" - cited a
Chesdale Cheese
on folksong.org.nz website, viewed 2013-08-27

References

External links

Chesdale official site
{{New Zealand cheeses New Zealand cheeses Processed cheese