Cherry Mobile is a Philippine

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...

and

electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...

brand by Cosmic Technologies, established by Maynard Ngu in 2009. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country's technology giants. The company imports mobile phones manufactured by

original design manufacturer An original design manufacturer is a company that designs and manufactures a product that is eventually rebranded by another firm for sale. Such companies allow the firm that owns or licenses the brand to produce products while having to engage i ...

s in China and markets them under the Cherry Mobile brand. Most of Cherry Mobile's current lineup come with

Wi-Fi Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wav ...

capacitive touch screen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is ofte ...

s and run on the Android,

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, and

Windows Phone Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design l ...

operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also i ...

s; a line of smart feature phones running

Firefox OS Firefox OS (project name: ''Boot to Gecko'', also known as ''B2G'') is a discontinued open-source operating system made for smartphones, tablet computers, smart TVs, and dongles designed by Mozilla and external contributors. It is based on the ...

named Cherry Mobile Ace was also sold by the company for a time before it was later discontinued.

History

Apart from being the first legal mobile phone brand with dual and triple

Subscriber Identity Module A typical SIM card (mini-SIM with micro-SIM cutout) A GSM mobile phone file:Simkarte NFC SecureElement.jpg, T-Mobile nano-SIM card with NFC capabilities in the SIM tray of an iPhone 6s file:Tf sim both sides.png, A TracFone Wireless SIM card ha ...

(SIM) systems in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, Cherry Mobile also marketed the first

-enabled phone in the country as a result of an exclusive partnership with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

. In 2013 Cherry Mobile expanded its market by distributing their products in Thailand and in Myanmar. In 2015, Cosmic Technologies, along with rival mobile device company MyPhone, partnered with

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for the

Android One Android One is a family of third-party Android smartphones promoted by Google. In comparison to many third-party Android devices, which ship with a manufacturer's customized user interface and bundled apps, these devices run near- stock ve ...

initiative, both of them releasing their respective devices based on Google's reference designs using

MediaTek MediaTek Inc. () is a Taiwanese fabless semiconductor company that provides chips for wireless communications, high-definition television, handheld mobile devices like smartphones and tablet computers, navigation systems, consumer multimedia ...

's quad-core MT6582

system-on-chip A system on a chip or system-on-chip (SoC ; pl. ''SoCs'' ) is an integrated circuit that integrates most or all components of a computer or other electronic system. These components almost always include a central processing unit (CPU), memor ...

. In June 2015, Cosmic Technologies announced that they will be launching two

handsets preloaded with

Windows 10 Mobile Windows 10 Mobile is a discontinued mobile operating system developed by Microsoft. First released in 2015, it is a successor to Windows Phone 8.1, but was marketed by Microsoft as being an edition of its PC operating system Windows 10. Wind ...

under their mobile phone brand, namely the Alpha Prime 4 and the Alpha Prime 5, which was released in the second half of 2015. Both devices came with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM. Cherry Mobile Flare S7 series' specifications and design were leaked ahead of their launch on 12 October 2018. Its design for the S7 Deluxe and Plus series were using the long notch from the iPhone XS. In 2016, Cherry Mobile established official presence in Europe. It started distributing its products in Germany. Cherry Mobile was placed under a bigger brand known as Cherry in 2020, along with other brands by Cosmic Technologies including Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet.

Cubix

In 2015, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cosmic's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the

Lazada Lazada Group ( t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019. ...

app and is available through Lazada Philippines.

Flare

References

{{Reflist, 33em Philippine brands 2009 introductions Telecommunications in the Philippines

History

Cubix

Flare

See also

References