Cheerio (company)
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is a
soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...
manufacturing company headquartered in
Kyoto Kyoto (; Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin metropolitan area along with Osaka and Kobe. , the ci ...
,
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
.


Headquarters

The main office was in Takatsuki, a suburb of Osaka. Their address is 3-7-13 Otsuka-machi, Takatsuki-shi, Osaka-fu
is the service mark of Japan Post and its successor, Japan Post Holdings, the postal operator in Japan. It is also used as a Japanese postal code mark since the introduction of the latter in 1968. Historically, it was used by the , which ope ...
569-0034 Se
Company information
. Accessed August 28, 2006.
The president (selected by the
board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
) is Haruki Kan.


History

In August 1961, the 7-Up company headquarters for Japan was established in Takatsuki, with production facilities opening there in April 1963. The company changed its name to in April 1987, then consolidated with and changed to its current name in February 1991. In May 2001, Cheerio obtained a license to manufacture
alcoholic beverage An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...
s. In June that same year, Cheerio obtained
certification Certification is the provision by an independent body of written assurance (a certificate) that the product, service or system in question meets specific requirements. It is the formal attestation or confirmation of certain characteristics of a ...
for the
growing Growing may refer to: * Growth (disambiguation) * Growing (band), a noise band based in Brooklyn, New York * ''Growing'' (Sleeping People album), 2007 *Growing (Rina Chinen album) * Growing, a children's song sung on the television program Barney ...
and
manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...
of products labelled "
organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...
." Se
History of Cheerio
. Accessed August 28, 2006.


Products

*Amino Safeguard * Cheerio (grape, orange, apple, melon) *For *Lifeguard *Lifeguard Jungleman X *Milkyway Coenzyme *Nihon no Cider *Safeguard *Sweet Kiss *Green tea, Black tea, Wholesome tea


Advertising slogan

The advertising slogan, 'Change it for Cheerio', can be found on vending machines, the sides of buildings, and in advertisements for Cheerio's products. Se
The Archive of Soft Drinks
Accessed August 28, 2006.


References


External links


Official website
{{DEFAULTSORT:Cheerio (Company) Drink companies of Japan Companies based in Kyoto