Cheap Monday was a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

clothing label. It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand derived from the fact that the original store was only open on Sunday. The brand was known for their

idiosyncratic An idiosyncrasy is an unusual feature of a person (though there are also other uses, see below). It can also mean an odd habit. The term is often used to express eccentricity or peculiarity. A synonym may be "quirk". Etymology The term "idiosyncra ...

designs, and expanded from their original focus on

jeans Jeans are a type of pants or trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with copper-riveted pockets which were invented by Jacob W. Davis in 1871 and paten ...

to include

sneakers Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, b ...

, and

shirts A shirt is a cloth garment for the upper body (from the neck to the waist). Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments. I ...

. Cheap Monday clothes were distributed in a variety of stores worldwide, including

Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, Kuw ...

and

Barneys New York Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys N ...

. They were also available from a range of online stores, including

The Iconic The Iconic (styled as THE ICONIC) is a Sydney-based, Australian online fashion and sports retailer. The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations. with over 1500 ...

SurfStitch Billabong International Limited is an Australian company focused on surfing, primarily a clothing retailer that also produces accessories, such as watches and backpacks, and skateboard and snowboard products under other brand names. Founded i ...

and

ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * Association Sportive Oussou Saka, a Beninese football team * Automated Surface Observing System, a type of weather station * Air Support Operatio ...

. Apart from franchisees, Cheap Monday had four stand-alone stores in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

and

Shenyang Shenyang (, ; ; Mandarin pronunciation: ), formerly known as Fengtian () or by its Manchu language, Manchu name Mukden, is a major China, Chinese sub-provincial city and the List of capitals in China#Province capitals, provincial capital of Lia ...

. Several pop-up stores were also established, in

Utrecht Utrecht ( , , ) is the List of cities in the Netherlands by province, fourth-largest city and a List of municipalities of the Netherlands, municipality of the Netherlands, capital and most populous city of the Provinces of the Netherlands, pro ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

and

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

. Their logo of a skull originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars. By January 2010, the logo was altered with the inverted crucifix replaced by a single vertical line.

Acquisition

On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million

Swedish kronor The krona (; plural: ''kronor''; sign: kr; code: SEK) is the official currency of the Kingdom of Sweden. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it b ...

(US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has "the possibility/obligation to acquire the remaining shares in the company within three to five years."

Closure

As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.

References

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External links

Official website
Swedish brands Clothing brands of Sweden Clothing companies of Sweden 2000 introductions Clothing companies established in 2000 2000 establishments in Sweden Companies based in Stockholm Clothing brands of Stockholm Clothing retailers of Sweden Multinational companies headquartered in Sweden