''Cheap Cheap Cheap'' was a British television

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, ...

produced by

Hat Trick Productions Hat Trick Productions is an independent British production company that produces television and radio programmes, mainly specialising in comedy, based in London. History Hat Trick Productions was founded in 1986 by Rory McGrath, Jimmy Mulville ...

for

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service ...

, presented and created by

Noel Edmonds Noel Ernest Edmonds (born 22 December 1948) is an English television presenter, radio DJ, writer, producer, and businessman. Edmonds first became known as a disc jockey on Radio Luxembourg before moving to BBC Radio 1 in the UK. He has presente ...

. Billed as "a game show that thinks it's a sitcom", the show takes place in a fictional general store and centres on a game show, hosted by the store owner (Edmonds). He is joined by the shop's eccentric staff, played by actors who appear throughout the game. Edmonds conceived the idea and showed it to the

managing director

Jimmy Mulville James Thomas Mulville (born 5 January 1955) is an English comedian, comedy writer, producer and television presenter. He is best known for co-founding (in 1986) the British independent television production company Hat Trick Productions with ...

. The pair agreed to develop the premise and filmed the show's pilot episode after the production company constructed a studio inside a recreation area in

Somerset ( en, All The People of Somerset) , locator_map = , coordinates = , region = South West England , established_date = Ancient , established_by = , preceded_by = , origin = , lord_lieutenant_office =Lord Lieutenant of Somerset , lord_ ...

. The television channel

viewed the pilot and ordered a series of thirty episodes to be filmed. Pairs of contestants are invited up to win an increasing amount of money by correctly picking the cheapest of three similar items, taken from the shop's stock. If they fail to guess the cheapest item they are eliminated from the game and lose all their money. The maximum amount of winnable money was £25,000.

References

External links

* * {{UKGameshow, Cheap_Cheap_Cheap
''Cheap Cheap Cheap''
at hattrick.co.uk 2017 British television series debuts 2017 British television series endings Channel 4 game shows English-language television shows Television series by Hat Trick Productions Television shows set in Somerset