Charmaine Jordan (born May 14, 1988), known professionally as Charm La'Donna, is an American dancer and choreographer. She is known for her work with recording artists such as
Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
,
Rosalía
Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
,
Dua Lipa
Dua Lipa ( ; born22 August 1995) is an English and Albanian singer, songwriter and actress. List of awards and nominations received by Dua Lipa, Her accolades include seven Brit Awards and three Grammy Awards.
Lipa worked as a model before v ...
and
Selena Gomez
Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...
.
Early life and education
La'Donna was born Charmaine Jordan on May 14, 1988, in
Compton, California
Compton is a city located in the Gateway Cities region of southern Los Angeles County, California, United States, situated south of downtown Los Angeles. Compton is one of the oldest cities in the county, and on May 11, 1888, was the eighth ci ...
. She has an older brother, Yki, and was raised by her mother, Debbie. She credits her mother, grandmother and "the village of women in Compton, all connected by blood, friendship or simply proximity" for her success.
Yki is a rapper and songwriter who inspired La'Donna to pursue a recording career of her own. After he was arrested and sentenced for 75 years to life in prison, she suspended those dreams and turned to dancing.
After telling her mother at the age of 3 that she wanted to become a dancer, La'Donna was enrolled in a recreational center in Compton that offered dance activities. Counselors at the center referred her to Regina's School of the Arts, where she trained before moving to Miss Monica's Dance School.
When she was 10, La'Donna was introduced to dancer and choreographer
Fatima Robinson while auditioning for a music video for rapper
Mase
Mason Durell Betha (born August 27, 1975), better known by his stage name Mase (often stylized as Ma$e), is an American rapper. Best known for his work with Sean Combs, Sean "Puff Daddy" Combs' Bad Boy Records, he signed with the label in 1996 ...
. She quickly recognized her talents and began mentoring her. La'Donna attended the
Los Angeles County High School for the Arts
Los Angeles County High School for the Arts (LACHSA, ) is a visual and performing arts high school located on the campus of California State University, Los Angeles (Cal State LA) in Los Angeles, California, United States.
It is a public school, ...
(LACSHA), where she graduated from in 2006. She holds a
Bachelor of Arts
A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts deg ...
in world arts and culture from the
University of California, Los Angeles
The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school the ...
(UCLA).
Career
During her senior year at LACSHA, La'Donna was hired by singer
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
as a backup dancer for her
Confessions Tour. Following the tour, she worked as Robinson's assistant choreographer, working on various music videos, television specials and
Super Bowl halftime shows
Halftime shows are common during many American football games. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), is one of the more lavish of these performances and is usually very widely wat ...
under her direction while attending UCLA full-time. Her work with Robinson introduced her to fellow Compton native, rapper
Kendrick Lamar
Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...
, while co-choreographing his performance at the
2015 BET Awards. He recruited her in 2017 as the choreographer and sole female dancer for his
DAMN. Tour and choreographed and danced in his opening performance at the
60th Annual Grammy Awards
The 60th Annual Grammy Awards ceremony was held on January 28, 2018. The CBS network broadcast the show live from Madison Square Garden in New York City. The show was moved to January to avoid coinciding with the 2018 Winter Olympics in Pyeongch ...
in 2018. La'Donna continued to gain recognition by choreographing music videos and live performances for singers
Rosalía
Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
,
Selena Gomez
Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...
,
Dua Lipa
Dua Lipa ( ; born22 August 1995) is an English and Albanian singer, songwriter and actress. List of awards and nominations received by Dua Lipa, Her accolades include seven Brit Awards and three Grammy Awards.
Lipa worked as a model before v ...
and
Meghan Trainor
Meghan Elizabeth Trainor (born December 22, 1993) is an American singer-songwriter and television personality. She rose to prominence after signing with Epic Records in 2014 and releasing her debut single "All About That Bass", which reached ...
. Her work in the music video for
Rosalía
Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
,
J Balvin
José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer. He is one of the best-selling Latin artists, with 35 million records sold worldwide. Balvin was born in Medellín. At age 17, he moved to th ...
and
El Guincho
Pablo Díaz-Reixa (born November 17, 1983), professionally known as el Guincho, is a Spanish musician, singer, and record producer.
Díaz-Reixa rose to prominence with his 2008 album, '' Alegranza''. His musical style relies heavily on the use ...
's "
Con altura" won her the
MTV Video Music Award for Best Choreography
The MTV Video Music Award for Best Choreography is a craft award given to the artist, the artist's manager, and choreographer of the music video. From 1984 to 2007, the full name of the award was Best Choreography in a Video. The biggest winner ...
. She also directed Rema and Selena Gomez's Calm Down (Remix) music video, which guaranteed her a second VMAs for Best Afrobeats. She was the sole choreographer for singer
the Weeknd
Abel Makkonen Tesfaye (; born February 16, 1990), known professionally as the Weeknd, is a Canadian singer-songwriter, record producer, and actor. He is best known for adding Pop music, pop, electronic music, electronic and hip-hop stylings ...
's
Super Bowl LV halftime show.
La'Donna's music aspirations resumed in 2020. She signed a recording contract with
Epic Records
Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of Japanese conglomerate Sony
is a Japanese multinational conglomerate (company), cong ...
in February and released her first two singles "So & So" and "Westside". Her debut extended play, ''La'Donna'', was released on April 9, 2021.
Filmography
Film
Television
Music videos
As lead artist
As choreographer
Discography
Extended plays (EP)
* ''La'Donna'' (2021)
Awards and nominations
References
External links
*
*
{{DEFAULTSORT:La'Donna, Charm
1988 births
Living people
21st-century American dancers
21st-century American rappers
African-American choreographers
American choreographers
African-American female dancers
American hip-hop singers
American music video directors
Creative directors
Dancers from California
Epic Records artists
Los Angeles County High School for the Arts alumni
MTV Video Music Award winners
Musicians from Compton, California
Rappers from California
Songwriters from California
University of California, Los Angeles alumni