Charles Crouch, merchandising executive, was born in Augusta, Georgia, September 15, 1898, son of Joseph William and Lily (Strom) Crouch. In 1932, he purchased six of the former Clarence Saunders stores in the San Francisco peninsula area and founded Peninsula Stores (later Lucky Stores, Inc.), of which he became the first president. When he retired from the presidency of Lucky Stores in 1947 there were thirty-three stores in the chain with an annual gross of $30,000,000. At the openings of his various stores Crouch used such devices as simulated carnivals, also hiring popular jazz bands to attract customers. He engaged Raymond Loewy Associates of New York City to design what was considered to be a new type of supermarket, employing color psychology to attract customers and providing each customer with a lightweight aluminum shopping cart on which was mounted a printed directory to all merchandise in the store. In 1949 Crouch was named man of the year in the merchandising field by Operations, Inc., a national research and sales organization serving large chain stores, manufacturers, and wholesale grocers. Charles Crouch was considered to be one of the primary forces behind the development of the modern

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...

. In 1950, with N. Clark Earl Jr., Crouch bought control of the

Childs Company Childs Restaurants was one of the first national dining chains in the United States and Canada, having peaked in the 1920s and 1930s with about 125 locations in dozens of markets, serving over 50,000,000 meals a year, with over $37 million in as ...

of New York, then operating its chain of fifty-three restaurants. He became executive vice-president of the company at the time of the purchase and shortly thereafter was made president. Two months after purchasing Childs, the new owners also bought 90 percent of the stock in Louis Sherry, Inc., New York, makers of fine candy and ice cream. Crouch became president of the company upon the purchase. Throughout his life, Charles Crouch was an avid horseman and

polo Polo is a ball game played on horseback, a traditional field sport and one of the world's oldest known team sports. The game is played by two opposing teams with the objective of scoring using a long-handled wooden mallet to hit a small hard ...

player. On May 18, 1921, in Vicksburg, Mississippi, Charles Crouch married Nancy Carol Brabston, daughter of a prominent Mississippi planter and direct descendant of the Earl of Arundel, the Duke of Norfolk, and King Edward I of England. They had one son, Charles Lanham Crouch Jr. Charles Crouch died in San Francisco on December 11, 1957.

References

* '' The National Cyclopaedia of American Biography''

External links

"Retail Trade: Beauty at Work"
'' Time''. June 30, 1947. People from Augusta, Georgia 1957 deaths 1898 births 20th-century American businesspeople {{US-business-bio-1890s-stub