Channel 3 or Channel 3 HD ( th, สถานีโทรทัศน์ไทยทีวีสีช่อง 3 (ช่อง 3 เอชดี ช่อง 33)) is a Thai

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

television network that was launched on 26 March 1970 as

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

's first commercial

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...

. Channel 3 is operated by BEC Multimedia Company Limited (“BECM”), a subsidiary of publicly traded company BEC World Public Company Limited. The network is headquartered in the Maleenont Towers of

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estima ...

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History

Channel 3 was launched on 26 March 1970 at 10:00 Bangkok Time by

Prime Minister A prime minister, premier or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. Under those systems, a prime minister is not ...

Field Marshal Field marshal (or field-marshal, abbreviated as FM) is the most senior military rank, ordinarily senior to the general officer ranks. Usually, it is the highest rank in an army and as such few persons are appointed to it. It is considered as ...

Thanom Kittikachorn. This broadcast area was only limited to the Bangkok Metropolitan Area during its early years. On 1 January 1985, it launched its first

teletext A British Ceefax football index page from October 2009, showing the three-digit page numbers for a variety of football news stories Teletext, or broadcast teletext, is a standard for displaying text and rudimentary graphics on suitably equipp ...

service known as Infonet. On 1 January 1987, started to air in stereo and, during the 1990s, its stereo broadcast was introduced into its VHF free-to-air station nationwide. TV3 was also experimenting with bilingual transmission using a second audio track in the 1990s. During its early years, Channel 3's airtime lasted 6-hours, broadcasting from 16:00 to 22:00, and later expanded to the daytime hours. For a short period of time, it started broadcasting all 24 hours in 1997, but was scuttled due to the

1997 Asian financial crisis The Asian financial crisis was a period of financial crisis that gripped much of East Asia and Southeast Asia beginning in July 1997 and raised fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998–1 ...

. The network resumed its 24-hour airtime on 1 January 2005. On 1 January 2001, Channel 3 was the first station in Thailand to broadcast a

3D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...

. The movie, '' Jaws 3-D'', required a pair of

3D glasses Stereoscopy (also called stereoscopics, or stereo imaging) is a technique for creating or enhancing the illusion of depth in an image by means of stereopsis for binocular vision. The word ''stereoscopy'' derives . Any stereoscopic image is ...

bought from certain stores partnered with the network for the event or attained from elsewhere. In September 2018, Channel 3 (owner by BEC and MCOT) was the last broadcaster to broadcast analog television services in Thailand. The network made the move to

digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...

in late 2019 on VHF while analogue television ceased transmission on 26 March 2020 at 12:00am ( UTC+7), exactly 50 years after the channel's launch. In 2021, all entertainment programs produced by

Tero Entertainment Tero Entertainment Public Co. Ltd., formerly known as BEC-Tero, is a mass media and entertainment company in Thailand. It organizes and promotes concerts, owns record labels and produces films and television shows. BEC-Tero was formed on March 27, ...

were removed and transferred to

Channel 7 Channel 7 or TV7 may refer to: Television networks, channels and stations ;Algeria *TV7 (Algerian TV channel) ; Argentina *Channel 7 (Argentina), a government-owned Argentine TV station * Channel 7 – Bahía Blanca, an Argentine TV station in Bue ...

References

External links

* {{TV in Thailand Television stations in Thailand Television channels and stations established in 1970 1970 establishments in Thailand Mass media in Bangkok Television channel articles with incorrect naming style BEC World