Champion (supermarket)
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Champion was a
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A c ...
that operated in
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
and owned by the international retailer
Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
. There were also Champion supermarkets in
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
,
Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...
,
Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
,
Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...
and
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
.


History

In 1993, Champion became the main sponsor of the polka dot jersey in the
Tour de France The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists ...
until 2008. From 2009,
Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
took over the sponsorship. In 1999, Champion is taken over by the
Carrefour Group Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
after the fusion of Promodès and Champion grows by absorbing the Stoc chain. In 2006, Carrefour closed most
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian Champion stores and rebranded the remainder to the Carrefour Bairro. Also, all Spanish and Turkish Champion supermarkets were rebranded as Carrefour Express in 2006; some of them became Maxi DIA. In 2008, Champion was the second largest supermarket chain in France, its annual turnover was €13.5bn. There were over 1,000 stores and 45,000 employees. In 2008, it was announced that most stores would be rebranded to Carrefour Market between September 2008 and October 2009. In 2009, there were 135 supermarkets, in 2011 there were less than 100 stores. By 2013, only two Champion stores were left in European France (excluding French overseas islands), in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
(
18th arrondissement The 18th arrondissement of Paris (''XVIIIe arrondissement'') is one of the 20 Arrondissements of Paris, arrondissements of Paris, the capital city of France. In spoken French, this arrondissement is referred to as ''dix-huitième''. The arrondis ...
) and in Pouzac. In 2018, after a legal battle filed against Carrefour was concluded, the last remaining (Paris) store was also rebranded, marking the end of the "Champion" supermarket brand in Europe.


Champion in Belgium

In Belgium, the Champion stores are owned by
Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
and Groupe Mestdagh. In 2009, there were 67 Champion stores. From 2013, it was decided by
Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
that most Champion stores in Belgium would be rebranded as '' Carrefour Market-Groupe Mestdagh''. As of July 2013, there are 21 stores were left ; 7 in Hainaut, 5 in
Namur Namur (; ; nl, Namen ; wa, Nameur) is a city and municipality in Wallonia, Belgium. It is both the capital of the province of Namur and of Wallonia, hosting the Parliament of Wallonia, the Government of Wallonia and its administration. Namu ...
, 4 in
Liège Liège ( , , ; wa, Lîdje ; nl, Luik ; german: Lüttich ) is a major city and municipality of Wallonia and the capital of the Belgian province of Liège. The city is situated in the valley of the Meuse, in the east of Belgium, not far from b ...
, 3 in
Walloon Brabant Walloon Brabant (french: Brabant wallon ; nl, Waals-Brabant ; wa, Roman Payis) is a province located in Belgium's French-speaking region of Wallonia. It borders on (clockwise from the North) the province of Flemish Brabant (Flemish Region) and ...
, 1 in
Limburg Limburg or Limbourg may refer to: Regions * Limburg (Belgium), a province since 1839 in the Flanders region of Belgium * Limburg (Netherlands), a province since 1839 in the south of the Netherlands * Diocese of Limburg, Roman Catholic Diocese in ...
and
Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
. The rebranding was complete the following year (2014) when the last single remaining Champion store in Wallonia was renamed Carrefour.


See also

*
Carrefour Marinopoulos Marinopoulos Super Markets was a Greek retailer. It was formed in 1995 as a 50-50 joint venture between the Greek Marinopoulos Group and the French Carrefour Group, but, in 2012, Carrefour decided to withdraw from the joint venture due to the Gree ...
*
Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...
* Carrefour Market * GB Group


References


External links


Official site
Carrefour Supermarkets of France Retail companies established in 1969 Retail companies disestablished in 2010 Defunct supermarkets {{retail-company-stub