Cerebos Pacific Limited (CPL) was a company selling health supplements,

food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...

and

coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...

products across the

Asia-Pacific Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...

region. Most of the company assets are now owned by

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...

which acquire them from

Suntory Holdings (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its ...

in 2018.

History

Cerebos Pacific Limited traces its name back to 1892 when George Weddell decided to mix

calcium phosphate The term calcium phosphate refers to a family of materials and minerals containing calcium ions (Ca2+) together with inorganic phosphate anions. Some so-called calcium phosphates contain oxide and hydroxide as well. Calcium phosphates are white ...

with salt and invented dry-pouring

salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...

. The brand name '

Cerebos Cerebos is a brand of salt and, more recently, of other flavourings and nutritional supplements. Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, an ...

' was derived from '

Ceres Ceres most commonly refers to: * Ceres (dwarf planet), the largest asteroid * Ceres (mythology), the Roman goddess of agriculture Ceres may also refer to: Places Brazil * Ceres, Goiás, Brazil * Ceres Microregion, in north-central Goiás ...

' for the Roman goddess of wheat harvest, and 'os' from the French word for 'bone.' Cerebos subsequently grew to include a wide range of food products, acquiring Brand & Company in 1959 and later acquired by

Rank Hovis McDougall RHM plc, formerly Rank Hovis McDougall, was a United Kingdom food business. The company owned numerous brands, particularly for flour, where its core business started, and for consumer food products. It was listed on the London Stock Exchange an ...

(RHM) in 1968. Cerebos Pacific Limited was formed in 1981 and acquired all RHM subsidiaries in Asia Pacific in 1982.Malaysia Productivity Corporation
Analysis of the Business Transformation of Organisations through Innovation.
Retrieved June 2, 2015. In 1990, Suntory Holdings Limited purchased RHM shares in Cerebos Pacific Limited. In 2012, Cerebos was delisted from SGX and became a wholly owned subsidiary of Suntory Holdings Limited until 2018 when its food and coffee division (including Cerebos brand name in Asia Pacific) was acquired by the

Kraft Heinz Company The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage ...

. Suntory subsequently moved health supplements division (now under Brand's brand name) to Suntory Beverage & Food Asia Pte. Ltd. and CPL was deregistered from company register of Singapore.

Beginnings (1820s - 1920s)

Eastward expansion (1948 - 1967)

Consolidation and growth (1968 - 1997)

Growth and Kraft Heinz acquisition (1998 - 2018)

Divisions

Health Supplement Division

In Asia, the Health Supplement Division manages Brand's liquid and tablet product ranges for consumers’ health and wellness needs. Other Brain-to-Body Wellness brands include Xu Pei and Hua Tuo. Skin and Beauty Wellness brands. Each of these brands has a wide range of products targeted at different segments. This division was not included in Kraft Heinz acquisition and instead moved by Suntory to Suntory Beverage & Food Asia Pte. Ltd..

Food & Coffee Division

In Australasia, Cerebos is a sauce, spice and coffee manufacturing organisation. Based in Australia, the Food & Coffee Division products include gravies, sauces, pickles, herbs and spices, salt, pepper, food mixes, desserts and toppings, drinks and coffee marketed under brand names including Gravox, Fountain, Saxa and Gregg's. Cerebos’ coffee products include a variety of fresh coffee and instant coffees, sold under brand names such as Robert Harris, Mocopan, Toby's Estate, Caffe L’affare and Gregg's. Most of this division was acquired by Kraft Heinz with the exception of fresh coffee division which became Suntory Coffee Australia.

References

External links

{{commons category-inline 1981 establishments in Singapore 2018 disestablishments in Singapore Food and drink companies established in 1981 Food and drink companies disestablished in 2018 Food and drink companies of Singapore Kraft Heinz