![Nacional cereais](https://upload.wikimedia.org/wikipedia/commons/2/24/Nacional_cereais.jpg)
Cerealis is a
Portuguese
Portuguese may refer to:
* anything of, from, or related to the country and nation of Portugal
** Portuguese cuisine, traditional foods
** Portuguese language, a Romance language
*** Portuguese dialects, variants of the Portuguese language
** Portu ...
food producer and the biggest milling company in Portugal, headquartered in
Maia
Maia (; Ancient Greek: Μαῖα; also spelled Maie, ; la, Maia), in ancient Greek religion and mythology, is one of the Pleiades and the mother of Hermes, one of the major Greek gods, by Zeus, the king of Olympus.
Family
Maia is the daugh ...
, and founded in 1919 as a
cereal
A cereal is any Poaceae, grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, Cereal germ, germ, and bran. Cereal Grain, grain crops are grown in greater quantit ...
processing company. Cerealis Group has two divisions, food producer Cerealis Produtos Alimentares and
miller
A miller is a person who operates a Gristmill, mill, a machine to grind a grain (for example corn or wheat) to make flour. Mill (grinding), Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surname ...
Cerealis Moagens which produce and commercialise a range of products including
pasta
Pasta (, ; ) is a type of food typically made from an unleavened dough of wheat flour mixed with water or eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Rice flour, or legumes such as beans or lentils, are som ...
,
biscuits
A biscuit is a flour-based baked and shaped food product. In most countries biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also b ...
,
cornflakes
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brothe ...
as well as providing milled wheat flour and rye flour to the food manufacturing sector. Cerealis Group is a privately owned company and owns the Portuguese well-known brands ''Milaneza'' and ''Nacional''. The company's exporting branch, Cerealis Internacional, exports the groups's products, and has its main clients in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
,
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
,
Luxembourg
Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Switzerland
). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Angola
, national_anthem = " Angola Avante"()
, image_map =
, map_caption =
, capital = Luanda
, religion =
, religion_year = 2020
, religion_ref =
, coordina ...
,
Mozambique
Mozambique (), officially the Republic of Mozambique ( pt, Moçambique or , ; ny, Mozambiki; sw, Msumbiji; ts, Muzambhiki), is a country located in southeastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi ...
,
Cape Verde
, national_anthem = ()
, official_languages = Portuguese
, national_languages = Cape Verdean Creole
, capital = Praia
, coordinates =
, largest_city = capital
, demonym ...
,
São Tomé
São Tomé is the capital and largest city of the Central African island country of São Tomé and Príncipe. Its name is Portuguese for " Saint Thomas". Founded in the 15th century, it is one of Africa's oldest colonial cities.
History
Álva ...
and
Príncipe
Príncipe is the smaller, northern major island of the country of São Tomé and Príncipe lying off the west coast of Africa in the Gulf of Guinea. It has an area of (including offshore islets) and a population of 7,324 at the 2012 Census; ,
Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
,
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
, and
Libya
Libya (; ar, ليبيا, Lībiyā), officially the State of Libya ( ar, دولة ليبيا, Dawlat Lībiyā), is a country in the Maghreb region in North Africa. It is bordered by the Mediterranean Sea to the north, Egypt to Egypt–Libya bo ...
. In 2007, about 200,000,000 euros of products were exported by Cerealis.
History
Founded in 1919 by José Alves de Amorim and Manuel Gonçalves Lage, the company first started out in the milling business, supplying
flour
Flour is a powder made by grinding raw grains, roots, beans, nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredient of bread, which is a staple food for many culture ...
for
bakeries
A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wish ...
. Spurred on by their initial success, the founders started diversifying. In 1933, they inaugurated a modern manufacturing plant to produce
pasta
Pasta (, ; ) is a type of food typically made from an unleavened dough of wheat flour mixed with water or eggs, and formed into sheets or other shapes, then cooked by boiling or baking. Rice flour, or legumes such as beans or lentils, are som ...
s, launching them on the market with the Milaneza brand name. Milaneza become the leading Pasta-maker on the Portuguese market, being the first one of its kind to be certified. The Grupo Amorim Lage ("Amorim Lage Group") become one of the largest
Iberian companies in the sector and the oldest in continuous operation in Portugal.
Operating in a large number of markets, including the
European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
,
Portuguese-speaking African countries
The Portuguese-speaking African countries ( pt, Países Africanos de Língua Oficial Portuguesa; PALOP), also known as Lusophone Africa, consist of six African countries in which the Portuguese language is an official language: Angola, Cape Ver ...
, the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, exports account for over 25% of the company's business turnover; the company continued to expand in the 2000s. In 2005, the Grupo Amorim Lage, affiliated with the
Associação Empresarial de Portugal since 1930, with its subsidiaries Milaneza, Nacional, and Harmonia, was renamed and organized into a new company, Cerealis, SGPS,
S.A., Cerealis Produtos Alimentares, S.A. In 2006, three companies (
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
's
Ebro Puleva
Ebro Foods, S.A. (; ), formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta (its Panzani brand is a market leader in France). The company's head offi ...
and Grupo Gallo and
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
's
Barilla S.p.A.) all rumoured to be interested in sealing a deal to acquire Portugal's leading pasta maker Cerealis. The proposed sale, according to
Dow Jones Dow Jones is a combination of the names of business partners Charles Dow and Edward Jones.
Dow Jones & Company
Dow, Jones and Charles Bergstresser founded Dow Jones & Company in 1882. That company eventually became a subsidiary of News Corp, and ...
, was worth over
€
The euro sign () is the currency sign used for the euro, the official currency of the eurozone and unilaterally adopted by Kosovo and Montenegro. The design was presented to the public by the European Commission on 12 December 1996. It consists o ...
100 million (
$121.12 million) but Cerealis management team refused the offers.
PORTUGAL: Competition to acquire Cerealis intensifies
just-food.com
References
{{authority control
Food and drink companies of Portugal
Food manufacturers of Portugal
Maia, Portugal