The Centre d'étude des supports de publicité (CESP) is a

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

-based

non-profit association A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

of media and communications services in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

. It is a French inter-professional body gathering the whole advertising market players concerned by studying audience of media: advertisers, agencies and media consulting houses, federation of ad purchasing space, medias and advertising sales houses. It is a center for documentation, information, training for professionals. Its missions are: conduct audit and labelize studies and researches on media and their audience. It brings its expertise both in France and internationally on works on media, on new tools and technics. At the international level, it is a member of several bodies: * Esomar: The World Association of Research Professionals. *

EBU The European Broadcasting Union (EBU; french: Union européenne de radio-télévision, links=no, UER) is an alliance of public service media organisations whose countries are within the European Broadcasting Area or who are members of the Co ...

: Union Européenne Radio-Télévision * Emro: Association of European Media Research Organisations * I-JIC (previously EURO-JICs): Association internationale des organismes de certification et d’études des supports de publicité

References

External links

Official website

Pubard.com, French Wiki website about advertising
Trade associations based in France {{France-org-stub