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Celeste is a brand of frozen
''New York Times'' obituary of Celeste Lizio
Pinnacle Foods' Celeste page
{{Pinnacle Foods, Inc. Frozen pizza brands Pinnacle Foods brands 1969 introductions
Celeste is a brand of frozen pizza
Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...
owned by Pinnacle Foods
Pinnacle Foods, Inc., is a packaged foods company headquartered in Parsippany, New Jersey, that specializes in shelf-stable and frozen foods. The company became a subsidiary of Conagra Brands on October 26, 2018.
History
The company was foun ...
. It is widely referred to by its informal name Mama Celeste. The brand's slogan is ''Abbondanza'', which means "Abundance" in Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
.
Background
The product was named after Celeste (née Luise) Lizio (1908–1988) who carried the nickname "Mama Celeste". She came to theUnited States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
from Italy with her husband Anthony in the 1920s. They settled on Chicago
(''City in a Garden''); I Will
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's West Side, where they opened their first restaurant in 1932. In 1962, the Lizios closed the restaurant and began selling pizzas to other restaurants. The Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
History Precursor miller companies
In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. S ...
acquired the product in 1969. Celeste frozen pizza was one of the top selling brands in the 1970s (with Mrs. Lizio, "Mama Celeste," prominently featured in the brand's television advertising) but subsequently experienced declines. The Celeste brand was later acquired by Aurora Foods, and then Pinnacle Foods.
As of 2012, Pinnacle Foods marketed only frozen, microwavable "Pizza for One" varieties of Celeste pizzas. Distribution is now restricted to more regional markets.
See also
*List of frozen food brands
This is a list of frozen food brands. Frozen food is food that is frozen from the time it is produced to the time it is
either defrosted or cooked by the consumer, or eaten while still frozen.
Frozen food brands
* Amy's Kitchen
* Aunt ...
External links
''New York Times'' obituary of Celeste Lizio
Pinnacle Foods' Celeste page
{{Pinnacle Foods, Inc. Frozen pizza brands Pinnacle Foods brands 1969 introductions