Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch

organizational theorist Organizational theory refers to the set of interrelated concepts that involve the sociological study of the structures and operations of formal social organizations. Organizational theory also attempts to explain how interrelated units of organiz ...

, consultant, and Professor of Corporate Communication at

Rotterdam School of Management Rotterdam School of Management, Erasmus University (or RSM) is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands. RSM offers undergraduate and postgraduate programmes taught mostly in English, ...

and Director of the Corporate Communication Centre at the

Erasmus University Erasmus University Rotterdam (abbreviated as ''EUR'', nl, Erasmus Universiteit Rotterdam ) is a public research university located in Rotterdam, Netherlands. The university is named after Desiderius Erasmus Roterodamus, a 15th-century humanist ...

, known for his work in the area of corporate communication and

reputation management Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation managem ...

Biography

Born in

Tilburg Tilburg () is a city and municipality in the Netherlands, in the southern province of North Brabant. With a population of 222,601 (1 July 2021), it is the second-largest city or municipality in North Brabant after Eindhoven and the seventh-larg ...

and raised in

Eindhoven Eindhoven () is a city and municipality in the Netherlands, located in the southern province of North Brabant of which it is its largest. With a population of 238,326 on 1 January 2022,Radboud University Nijmegen Radboud University (abbreviated as RU, nl, Radboud Universiteit , formerly ''Katholieke Universiteit Nijmegen'') is a public research university located in Nijmegen, the Netherlands. The university bears the name of Saint Radboud, a 9th century D ...

from 1973 to 1973, receiving his BA in Political Science, another BA in Economic History and his MA in Mass Communication. In 1986 he obtained his PhD in communication at

Erasmus University Rotterdam Erasmus University Rotterdam (abbreviated as ''EUR'', nl, Erasmus Universiteit Rotterdam ) is a public research university located in Rotterdam, Netherlands. The university is named after Desiderius Erasmus Roterodamus, a 15th-century humanist ...

for the doctoral dissertation entitled "Overheidsvoorlichting en Intermediaire kaders" (Government Information and Intermediary Staff). In November 1993 Van Riel was appointed Professor of Corporate Communication at

. He is also Director of the Corporate Communication Centre and Vice Chairman of the Reputation Institute. He was founding father of the Master of Science in Corporate Communication (MSc degree programme) at Rotterdam School of Management, Erasmus University. This was the first programme of its kind, offered at a university level (

Master Degree A master's degree (from Latin ) is an academic degree awarded by universities or colleges upon completion of a course of study demonstrating mastery or a high-order overview of a specific field of study or area of professional practice.

), in the world. He Van Riel has worked as a communication strategy consultant for a variety of companies in Europe. He is also the editor-in-chief together with Charles Fombrun of the Corporate Reputation Review. Van Riel received several awards. The article "The Impact of Employee Communication and Perceived External Prestige on Organizational Identification" with co-authors

Ale Smidts Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University (RSM). known for his work on organizational identification, and neuromarketing.Boricean, Veroni ...

and Ad Th.H. Pruyn won the ERIM Top Article Award 2002. His 2003 books ''Fame & Fortune'' authored with Charles Fombrun received the

Erasmus Research Institute of Management The Erasmus Research Institute of Management (ERIM) is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in busin ...

(ERIM) Impact on Management Practice Award 2006. In 2011 Van Riel received the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR) for his contribution to research in the field of corporate reputation and strategic alignment.

Work

From his academic research and studies, the most applied models are: RepTrak Model and RepTrak Alignment Monitor.

RepTrak model

The RepTrak Model is a tool that tracks 23 key performance indicators grouped around 7 reputation dimensions that research has proven to be effective in getting stakeholders to support the company. The beating heart of the RepTrak Model is the Pulse. The RepTrak Pulse measures the health of a company's overall reputation with consumers. The RepTrak Pulse score is based on four statements: the ''esteem'', ''good feeling'', ''trust'', and ''admiration'' that consumers feel towards a company. The results of this study are published world-wide through

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

.com as well as through local partners in the 27 countries included in the study.

Reputation Institute

Van Riel co-founded the

Reputation Institute RepTrak (formerly known as Reputation Institute) is a company that publishes reports on the reputation of corporations and places, based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts. History In 1999, Char ...

in 1997. This Institute has functioned as a private research and consulting organisation. Its mission is to advance knowledge about corporate reputation and help companies create economic value by implementing coherent reputing strategies.

Publications

Cees van Riel published several books and articles about corporate communication. Books, a selection: * Van Riel, Cees BM, ''Principles of Corporate Communication''. Prentice Hall, 1992. * Van Riel, Cees BM, ''Identiteit en Imago,'' 1992. * Fombrun, Charles J., and Cees BM Van Riel. ''Fame & fortune: How successful companies build winning reputations.'' FT Press, 2004. * Van Riel, Cees BM, and Charles J. Fombrun. ''Essentials of corporate communication: Implementing practices for effective reputation management.'' Routledge, 2007. Articles, a selection: * Fombrun, Charles, and Cees Van Riel.
The reputational landscape
" ''Corporate reputation review'' (1997): 1-16. * van Riel, Cees BM, and John MT Balmer.
Corporate identity: the concept, its measurement and management
" ''European journal of marketing'' 31.5/6 (1997): 340–355. * Jo Hatch, Mary, C.B.M. van Riel, and Majken Schultz.
Relations between organizational culture, identity and image
" European Journal of marketing 31.5/6 (1997): 356–365. *

Smidts, Ale Ale Smidts (born 1958) is a Dutch organizational theorist, and Professor of Marketing Research at the Rotterdam School of Management, Erasmus University (RSM). known for his work on organizational identification, and neuromarketing.Boricean, Veroni ...

, Ad Th H. Pruyn, and Cees BM Van Riel.
The impact of employee communication and perceived external prestige on organizational identification
" ''Academy of Management journal'' 44.5 (2001): 1051–1062.

References

External links

C.B.M. (Cees) van Riel
at ERIM {{DEFAULTSORT:Riel, Cees Van 1951 births Living people Dutch business theorists Radboud University Nijmegen alumni Erasmus University Rotterdam alumni Academic staff of Erasmus University Rotterdam People from Tilburg