Cecilia Robinson (born 1985), originally from Sweden, is a New Zealand entrepreneur and founder of the My Food Bag business.

Biography

Robinson grew up in Sweden and moved to the United States to work as a nanny before making a trip to New Zealand to visit her brother, who was living there. She stayed and enrolled to study law at the

University of Auckland , mottoeng = By natural ability and hard work , established = 1883; years ago , endowment = NZD $293 million (31 December 2021) , budget = NZD $1.281 billion (31 December 2021) , chancellor = Cecilia Tarrant , vice_chancellor = Dawn F ...

, but dropped out to start an online nanny website, Au Pair Link. The business quickly grew to be the biggest au pair company in Australasia. Robinson sold the company in 2014. In late 2012, Robinson and her husband James established My Food Bag with former Telecom CEO Theresa Gattung, celebrity chef

Nadia Lim Nadia Rui-chi Lim (born 21 December 1985) is a New Zealand celebrity chef, entrepreneur, food writer and television personality. Lim is known as the self-proclaimed "Nude Cook" as an advocate of natural, unprocessed foods, and for creating healt ...

, and Lim's husband Carlos Bagrie. The business was launched in March 2013. The founding team sold 70% of the company to Waterman Capital in 2016 and appointed new CEO Kevin Bowler mid 2018. Robinson continued with the business as a director.

Recognition and awards

In 2013, Robinson won the EY Young Entrepreneur of the Year Award. In 2014, Robinson was named NEXT Woman of the Year in the Business category. In 2017 she won the Business Enterprise Award and the Supreme Award at the

New Zealand Women of Influence Award The New Zealand Women of Influence Awards are an annual set of awards which recognise women who make a difference to everyday New Zealanders' lives. The Awards were first made in 2013 and were initially sponsored by Westpac Bank. In 2016, Stuff N ...

References

Living people Swedish emigrants to New Zealand New Zealand Women of Influence Award recipients 21st-century New Zealand businesspeople 1985 births {{NewZealand-business-bio-stub