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''Cawaii!'' is a
fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...
published in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
,
People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
,
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
, and previously in
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
.


History and profile

Launched as a monthly gal fashion magazine targeted at women in their teens in Japan in March 1996, ''Cawaii!'' grew to be one of Japan's major gal magazines, and spawned its two sister magazines, '' S Cawaii!'' and '' Hanachu''."Spark for the gal boom, 'Cawaii!', suspends publication"
13 February 2009, ''
Oricon News , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in Nove ...
''
Circulation peaked at 400,000 in 2000. The
Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of ...
edition and the
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
ese edition were founded before the early 2000s, and the
Thai Thai or THAI may refer to: * Of or from Thailand, a country in Southeast Asia ** Thai people, the dominant ethnic group of Thailand ** Thai language, a Tai-Kadai language spoken mainly in and around Thailand *** Thai script *** Thai (Unicode block ...
edition was founded in May 2004."Japanese 'Cawaii!' to Thai 'Naa Rak'"
, 15 October 2005, '' Woman Excite'' The original Japanese edition suspended publication in May 2009 due to declining circulation.


References

1996 establishments in Japan 2004 establishments in Thailand 2009 disestablishments in Japan Defunct women's magazines published in Japan Fashion magazines published in China Fashion magazines published in Japan Gyaru Magazines established in 1996 Magazines established in 2004 Magazines disestablished in 2009 Magazines published in Taiwan Magazines published in Thailand Monthly magazines published in Japan {{Fashion-mag-stub