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Catherine Cruz Gonzaga-Morada (; born Catherine Cruz Gonzaga; January 16, 1988), professionally known as Alex Gonzaga, is a
Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...
media personality, comedienne, businesswoman, host, singer and actress. Her self-titled
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel is one of the most subscribed channel in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
.


Early life

Alex Gonzaga was born Catherine Cruz Gonzaga on January 16, 1988, in Taytay, a first-class densely populated municipality of Rizal, to Crisanta "Pinty" (
née A birth name is the name of a person given upon birth. The term may be applied to the surname, the given name, or the entire name. Where births are required to be officially registered, the entire name entered onto a birth certificate or birth re ...
Cruz) Gonzaga and then-incumbent Vice-Mayor Carlito "Bonoy" Gonzaga. She set her stage name as Alex Gonzaga back in 2008. Gonzaga has an elder sister, actress
Toni Gonzaga Celestine Cruz Gonzaga-Soriano (; born January 20, 1984), better known as Toni Gonzaga, is a Filipino singer, host, actress, producer, vlogger and entrepreneur. She is the former lead host of long-running reality show, ''Pinoy Big Brother''. To ...
. She graduated Bachelor of Science in Child Development and Education from the
University of Asia and the Pacific The University of Asia and the Pacific (UA&P; Filipino: ''Pamantasan ng Asya at Pasipiko'') is a private university in the Philippines. It traces its beginnings to the Center for Research and Communication (CRC), which was established on August 1 ...
.


Career


2006–2012: Early works

Gonzaga started her career on
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
for the sitcom, '' Let's Go'', where she played the role of Alex, which also became her personal nickname. Her role lasted until the series fourth season called ''
Gokada Go! ''Gokada Go!'' is a Philippine teen-oriented comedy program on ABS-CBN which was aired from June 2 to July 21, 2007 replacing ''Let's Go! (Philippine TV series), Let's Go!''. Synopsis This sitcom started June 2007. This youth-oriented show revolve ...
''. After her departure from the sitcom, she was cast in different dramas on the same network, such as '' Pangarap Na Bituin'', ''
Your Song "Your Song" is a song written by English musician Elton John and songwriter Bernie Taupin, and performed by John. It was John's first international Top 10 chart single. "Your Song" was first released by American rock band Three Dog Night in M ...
'' and '' My Girl''. In 2008, Gonzaga transferred to TV5 and became one of the hosts for the talk show, ''
Juicy! ''Juicy!'' was a Philippine entertainment news program that premiered on August 11, 2008 on TV5. Hosted by Alex Gonzaga, IC Mendoza, Cristy Fermin and Shalala, the show features entertainment news, trivia, fan features, and interviews that highli ...
''. She played a lead role in the 2011 soap opera ''
Babaeng Hampaslupa ''Babaeng Hampaslupa'' (International Name: ''The Poor Heiress'' / ; ) is a 2011 soap opera aired in the Philippines by TV5 and starred Susan Roces along with Alice Dixson and Alex Gonzaga and is directed by Eric Quizon and Joyce Bernal. The ti ...
''. Further roles on the network include ''
BFGF Fibroblast growth factor 2, also known as basic fibroblast growth factor (bFGF) and FGF-β, is a growth factor and signaling protein encoded by the ''FGF2'' gene. It binds to and exerts effects via specific fibroblast growth factor receptor ''(FG ...
'', '' P.S. I Love You'' and ''
Enchanted Garden ''Enchanted Garden'' is a Philippine fantasy-drama TV series aired on TV5.http://lionheartv.blogspot.com/2012/07/tv-releases-enchanted-gardens-extended.html It was aired during weekdays at 6:30 pm (UTC+8) and it had a weekly marathon during Sund ...
''.


2013–2019: Breakthrough

In 2013 Gonzaga returned to
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
, with her first project being a guest host for the fifth season of the Philippine version of reality television series '' Big Brother''. During the final minutes of the launch night, Gonzaga was revealed to be the third and final celebrity housemate to enter the ''Big Brother'' house, following collegiate athlete
Michele Gumabao Michele Theresa Imperial Gumabao (; born September 2, 1992) is a Filipino volleyball player and beauty pageant titleholder. She is currently signed to the Creamline Cool Smashers of the Premier Volleyball League (PVL), and has previously playe ...
and actress
Jane Oineza Elizabeth Jane Urbano Oineza (born July 22, 1996), better known as Jane Oineza, is a Filipino actress, commercial model and singer. A former child star of ''Goin' Bulilit'', she gained local relativity on ''Pinoy Big Brother: All In''. Oineza a ...
, and was given the title as "Sassy Sister ng Rizal". However, during a diary room session with Big Brother, she was revealed to be actually a celebrity houseguest and was tasked to avoid revealing the information to the other official housemates. After staying in the ''Big Brother'' house for two months, she was welcomed back to the "outside world" on June 14, 2014. She was replaced by internet sensation Cheridel Alejandrino, also known as the "Elevator Girl". Gonzaga went on to be the social media correspondent for the Philippine version of reality television singing competition ''
The Voice The Voice may refer to: Fictional entities * The Voice or Presence, a fictional representation of God in DC Comics * The Voice (''Dune''), a fictional ability in the ''Dune'' universe * The Voice, a character in the American TV series ''Cleo ...
''. She later joined the comedy gag show '' Banana Split'' as one of the cast members, and also starred in her first two episodes in the long-running drama anthology ''
Maalaala Mo Kaya ''Maalaala Mo Kaya'' (; formerly written as ''Maala-ala Mo Kaya...''; abbreviated as ''MMK''), also known as ''Memories'', is a Philippines, Philippine television drama anthology show broadcast by Kapamilya Channel under ABS-CBN Entertainment. ...
''. She then released her debut novel, ''Dear Alex, Break na Kami. Paano? Love Catherine'' (2014), under
ABS-CBN Publishing, Inc. This is a list of subsidiaries owned by ABS-CBN Corporation, a Philippine media and entertainment conglomerate based in Quezon City. This also includes business segments that are owned and operated by the company including its blocktime agreeme ...
The novel received positive reviews from fans and critics alike, most complimenting the novel's "break up" concept and enjoyed its featured humor. A film adaption for the novel is currently in the works with Gonzaga sharing interest in casting
Luis Manzano Luis Philippe Santos Manzano (; born April 21, 1981), also known by his nickname Lucky, is a Filipino-American TV host, actor, comedian, VJ, and model. He is the son of actors Edu Manzano and Vilma Santos. He is best known for his roles in th ...
,
John Lloyd Cruz John Lloyd Espidol Cruz (born June 24, 1983) is a Filipino actor, model and occasional TV host. He was a member of ABS-CBN's Star Magic, where he is an alumnus of Batch 5. He starred in the teen drama ''Tabing Ilog'', and is best known for his ...
and
Piolo Pascual Piolo Jose Nonato Pascual (, born January 12, 1977) is a Filipino film and television actor, singer, model, and producer. Early life Piolo Jose Nonato Pascual was born on January 12, 1977, in Ospital ng Maynila Medical Center located in Malate ...
for the film adaption. She was cast on her first film under
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
, ''
The Amazing Praybeyt Benjamin ''The Amazing Praybeyt Benjamin'' is a 2014 Philippine comedy film written and directed by Wenn V. Deramas. It is the sequel to ''The Unkabogable Praybeyt Benjamin''. The film is one of the official entries to the 40th Metro Manila Film Festival ...
'' (2014), one of the official entries to the
40th Metro Manila Film Festival The 40th Metro Manila Film Festival was the edition of the annual film festival that is held in Metro Manila, Philippines and is organized by the Metro Manila Development Authority (MMDA). During the film festival, no foreign films are shown in Ph ...
. The film was commercially successful and achieved the milestones for having the highest gross on opening day of any local film and the title of being the highest-grossing local film of all time in the Philippines. However, the film received mixed to negative reviews from critics. Zig Marasigan from the ''Rappler'' website described the film in his movie review as "a brainless, hyper-stylized and utterly ridiculous family comedy." She then released her debut studio album ''I Am Alex G.'' (2015) with the studio album's lead hit single, "Panaginip Lang", under
Star Music Star Music (stylized in lowercase as starmusic; formerly known as Star Records), is a record label in the Philippines owned and operated by media conglomerate ABS-CBN Corporation. It was formerly a separate company operating as a wholly owned su ...
. The studio album had a grand launch at Eastwood Central Plaza on March 22, 2015, and a concert, AG from the East: The Unexpected Concert, which was later on held at the
Araneta Coliseum The Araneta Coliseum, also currently known by naming rights sponsorship as Smart Araneta Coliseum, is an indoor multi-purpose sports arena that is part of the Araneta City in the Cubao area of Quezon City, Philippines. Nicknamed as "the Big Dom ...
to support her studio album on April 25, 2015. She also starred in her major project as the lead star of 2015 fantasy drama series ''
Inday Bote ''Pablo S. Gomez's Inday Bote'' () is a 2015 Philippine fantasy comedy-drama television series based on the local comic book of the same title created by Pablo S. Gomez. Directed by Malu Sevilla and Jon Villarin, it is topbilled by Alex Gonzaga, ...
'', a TV adaption of the classic Filipino film of the same title. She also took hosting duties in the original dance competition show ''
Dance Kids ''Dance Kids'' is a Filipino reality dance competition show on ABS-CBN. It premiered on November 14, 2015 replacing '' Pinoy Big Brother: 737'' and was shown twice a week every Saturday and Sunday evenings. It was broadcast internationally by The ...
'', alongside
Robi Domingo Robert Marion Eusebio Domingo (, born September 27, 1989), professionally known as Robi Domingo, is a Filipino VJ, actor, dancer, and host. He first gained fame as a reality show contestant by joining and ending up as the first runner-up of th ...
.


2020–present: Return to TV5 during the COVID-19 pandemic

After the shutdown of ABS-CBN and the failure of franchise renewal headed by Solicitor General
Jose Calida Jose Callangan Calida (born July 7, 1950) is a Filipino lawyer. He previously served as Undersecretary of Justice under the Arroyo administration, as executive director of the Dangerous Drugs Board, as Solicitor General of the Philippines under ...
, the National Telecommunications Commission (NTC) and the Philippine House Committee of 18th Congress, Gonzaga returned to TV5 via a blocktime agreement with
Brightlight Productions Brightlight Productions is a Philippine television production company founded and owned by Albee Benitez who previously served as Negros Occidental's 3rd district representative from 2010 to 2019 and the current Mayor of Bacolod. Airing more ...
, and she was tapped to be one of the main hosts for the noontime variety show, ''
Lunch Out Loud ''Tropang LOL'' (formerly ''Lunch Out Loud''), is a Philippine late-morning variety show broadcast by TV5, Kapamilya Channel and A2Z which premiered on October 19, 2020. The program airs live every Mondays through Saturdays from 11:00 AM to ...
'', which was premiered on October 19, 2020. In a vlog uploaded to her YouTube channel on October 24, 2020, Gonzaga and her family were tested positive for
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
, and she shared how they recovered from the virus.


Personal life

In November 2016, Gonzaga began dating
Lipa City Lipa (), officially the City of Lipa ( fil, Lungsod ng Lipa), is a 1st class component city in the province of Batangas, Philippines. According to the 2020 census, it has a population of 372,931 people. It is the first city charter in the pro ...
councilor A councillor is an elected representative for a local government council in some countries. Canada Due to the control that the provinces have over their municipal governments, terms that councillors serve vary from province to province. Unl ...
Michael "Mikee" Morada. On January 16, 2020, Gonzaga announced on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
that she and Morada were engaged. On January 17, 2021, Gonzaga announced on her YouTube channel that she and Morada have been married in a private wedding at the Gonzaga residence in Taytay since November 2020.


Filmography


Film


Television


Music videos


Discography


Extended plays


Singles


Chart performance


Concerts

*AG from the East: The Unexpected Concert (2015)


Written works

*''Dear Alex, Break na Kami. Paano? Love Catherine'' (2014) *''Dear Alex, We're Dating. Tama, Mali?! Love Catherine'' (2016) *'' Sissums'' (2018)


Awards and nominations


References


External links


Alex Gonzaga Official
on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

Alex Gonzaga-Morada
on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
* {{DEFAULTSORT:Gonzaga, Alex 1988 births Living people Star Magic Star Music artists Filipino child actresses Filipino film actresses Filipino television actresses Actresses from Rizal University of Asia and the Pacific alumni ABS-CBN personalities TV5 (Philippine TV network) personalities Filipino television variety show hosts 21st-century Filipino singers 21st-century Filipino women singers Filipino YouTubers Female YouTubers