Catchword is a creative agency headquartered in Oakland,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

with an East Coast office in

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

. The company provides naming and branding services for companies in the technology, food and beverage, consumer products, financial services, healthcare and automotive industries.

Corporate history

Catchword was founded in May 1998 as a naming agency by Maria Cypher, Laurel Sutton, and Burt Alper. The company initially focused on technology and start-up companies, but later broadened its scope to cover other industries. In January 2001, Mark Skoultchi joined the company to head East Coast operations at its New Jersey office. Since 2014, the company has been headed by Cypher and Skoultchi. In 2022, the company expanded its services and locations to two additional offices in the Denver area and in Calgary, Canada. Catchword is a member of the Global Naming Network, which comprises naming firms from around the world collaborating on creative work and linguistic analysis.

Services

Services offered by Catchword include company and product naming; tagline creation; naming strategy, architecture, and protocol; linguistic analysis; trademark prescreening; naming research; brand strategy and positioning; visual identity design and copywriting. Apart from naming services, Catchword reviews brand names on its website. The company also runs the online site PopNamer, featuring name games in which the general public submits name ideas for trends, social phenomena and existing products and companies. Catchword also operates The Catchword Accelerator, a marketplace for brandable domain names.

Work

Catchword has created notable product and company names such as Refreshers (for

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...

);

Atlas An atlas is a collection of maps; it is typically a bundle of maps of Earth or of a region of Earth. Atlases have traditionally been bound into book form, but today many atlases are in multimedia formats. In addition to presenting geographic ...

(for Volkswagen);

Upwork Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. The company was formed in 2013 as Elance-oDesk, after the merger of Elance Inc. and oDesk Corp. The merg ...

(for Elance-oDesk); Attain (for

Aetna Aetna Inc. () is an American managed health care company that sells traditional and consumer directed health care insurance and related services, such as medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans, ...

); Fibrance, Valor and ClearCurve (for Corning); GoMotion (for

SportsEngine NBC Sports Group is a division of NBCUniversal that is responsible for NBC Sports' media properties, encompassing the NBC television network's sports division as well as day-to-day operation of the company's sports-oriented cable networks and ot ...

); Optane and Arc (for

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

); Nature’s Promise (for

Ahold Koninklijke Ahold N.V. was a Dutch multinational retail company based in Zaandam, Netherlands. It merged with Belgium-based Delhaize Group in 2016 to form Ahold Delhaize. History Growth in the Netherlands The company started in 1887, when Al ...

); Storyscape (for

FoxNext FoxNext, LLC was a virtual reality and theme park unit of 20th Century Fox, now known as 20th Century Studios. It was established in 2017 prior to Disney's acquisition of Fox and operates under the Disney Parks, Experiences and Products unit of ...

); Charge, Flex, Surge, One, Zip, and Force (for

Fitbit Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate ...

); Sam ’76 (for Boston Beer);

Keysight Keysight Technologies, or Keysight, is an American company that manufactures electronics test and measurement equipment and software. The name is a blend of ''key'' and ''insight''. The company was formed as a spin-off of Agilent Technologies, wh ...

br>
(spinoff of

Agilent Agilent Technologies, Inc. is an American life sciences company that provides instruments, software, services, and consumables for the entire laboratory workflow. Its global headquarters is located in Santa Clara, California. Agilent was establi ...

); Crazy 8 (for

Gymboree Gymboree Group, Inc. is a wholly owned subsidiary of The Children's Place. History Gymboree was founded by Joan Barnes in 1976. Retail stores In 1986, the company opened a chain of clothing stores named Gymboree. Gymboree stores offered coordi ...

); Dreamery (for

Dreyer's Dreyer's Grand Ice Cream, Inc. ("Dreyer's"), is an American ice cream company, founded in 1928 in Oakland, California, where its present-day headquarters office remains. The company's two signature brands, ''Dreyer's Grand Ice Cream'' and ''Edy's ...

); Infusion (for Spalding); Javiva (for

Peet's Coffee & Tea Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted ...

);

Kijiji Kijiji.ca ( ; , ''village'') is a Canadian online classified advertising website and part of eBay Classifieds Group, which was acquired by Adevinta in 2020. It operates sections for cities and urban regions, for posting local advertisements. Kij ...

(for

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

); Snap’d (for Kellogg’s Cheez-It brand); Vantara (for Hitachi); Maxify (for

Canon Canon or Canons may refer to: Arts and entertainment * Canon (fiction), the conceptual material accepted as official in a fictional universe by its fan base * Literary canon, an accepted body of works considered as high culture ** Western can ...

); Relieva and Vuity (for Allergan);

Photoshop Elements Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in raster ...

(for

Adobe Adobe ( ; ) is a building material made from earth and organic materials. is Spanish for ''mudbrick''. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is used to refer to any kind of e ...

);

Asana An asana is a body posture, originally and still a general term for a sitting meditation pose,Verse 46, chapter II, "Patanjali Yoga sutras" by Swami Prabhavananda, published by the Sri Ramakrishna Math p. 111 and later extended in hatha yoga ...

;

Bridgespan Group The Bridgespan Group is a U.S. nonprofit organization in Boston, Massachusetts that provides management consulting to nonprofits and philanthropists. In addition to consulting, Bridgespan makes case studies freely available on its website and publ ...

;

FireEye Trellix (formerly FireEye and McAfee Enterprise) is a privately held cybersecurity company founded in 2022. It has been involved in the detection and prevention of major cyber attacks. It provides hardware, software, and services to investigat ...

; Medallia, Soluna; Ursa and

Vudu Vudu is an American digital video store and streaming service owned by Fandango Media, a joint-venture between NBCUniversal and Warner Bros. Discovery. The company offers transactional video on demand rentals and digital purchases of films, ...

. Catchword’s clients include Aetna,

Allergan Allergan plc is an American, Irish-domiciled pharmaceutical company that acquires, develops, manufactures and markets brand name drugs and medical devices in the areas of medical aesthetics, eye care, central nervous system, and gastroenterology. ...

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

AMC Networks AMC Networks Inc. is an American entertainment company headquartered in 11 Penn Plaza, New York. AMC Networks owns and operates the eponymous cable channel and its siblings, IFC, We TV, and Sundance TV; the art house movie theater IFC Cen ...

Canon USA is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, specializing in optical, imaging, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor manufacturing equipment.

Capital One Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States. It is on the list o ...

, CBRE,

The Clorox Company The Clorox Company (formerly Clorox Chemical Company) is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California based company had approximately 8,800 employees worldwide. Net sales ...

, Corning, Dole Foods,

Dunkin' Brands Dunkin' Brands Group, Inc. was an American restaurant holding company which ran three chains of fast-food restaurants: Dunkin' Donuts, Mister Donut, and Baskin-Robbins. It was headquartered in Canton, Massachusetts. History Allied-Lyons In 1973, ...

, Fitbit,

General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...

Hitachi () is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...

The Home Depot The Home Depot, Inc., is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportation rentals. Home Depot is the largest home improvement re ...

McDonald’s McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger st ...

PwC PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...

, Royal Bank of Canada, Safeway,

SEGA is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...

Stack Overflow In software, a stack overflow occurs if the call stack pointer exceeds the stack bound. The call stack may consist of a limited amount of address space, often determined at the start of the program. The size of the call stack depends on many fac ...

Stryker The Stryker is a family of eight-wheeled armored fighting vehicles derived from the Canadian LAV III. Stryker vehicles are produced by General Dynamics Land Systems-Canada (GDLS-C) for the United States Army in a plant in London, Ontario. It ...

, Tik Tok,

Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

and

Wells Fargo Bank Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco, California; operational headquarters in Manhattan; and managerial offices throughout the United States and inter ...

Awards and recognition

Catchword has also been recognized by Clutch, DesignRush and Influencer Marketing Hub for several years.

References

External links

{{official website, http://catchwordbranding.com Branding companies of the United States Companies based in Oakland, California 1998 establishments in California