A cassette single (CS), also known by the trademark cassingle, or capitalised as the trademark Cassette Single, is a music
single
Single may refer to:
Arts, entertainment, and media
* Single (music), a song release
Songs
* "Single" (Natasha Bedingfield song), 2004
* "Single" (New Kids on the Block and Ne-Yo song), 2008
* "Single" (William Wei song), 2016
* "Single", by ...
supplied in the form of a
Compact Cassette
The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...
. The cassette single was first introduced in
1980
Events January
* January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission.
* January 6 – Global Positioning System time epoch begins at 00:00 UTC.
* January 9 – ...
.
History
![C·30 C·60 C·90 Go](https://upload.wikimedia.org/wikipedia/commons/2/2c/C%C2%B730_C%C2%B760_C%C2%B790_Go.jpg)
The debut single "
C·30 C·60 C·90 Go
"C·30 C·60 C·90 Go" is the debut single by English new wave band Bow Wow Wow. It was written by Malcolm McLaren, Matthew Ashman, Leigh Gorman and Dave Barbarossa. Originally only released on cassette, it was the world's first-ever cassette ...
" from
Bow Wow Wow
Bow Wow Wow are an English new wave band, created by manager Malcolm McLaren in 1980. McLaren recruited members of Adam and the Ants to form the band behind 13-year-old Annabella Lwin on vocals. They released their debut EP '' Your Cassette ...
(catalogue number TCEMI 5088) was the first cassette single released worldwide, issued by
EMI
EMI Group Limited (originally an initialism for Electric and Musical Industries, also referred to as EMI Records Ltd. or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At the time of its break-up in 201 ...
in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
in
1980
Events January
* January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission.
* January 6 – Global Positioning System time epoch begins at 00:00 UTC.
* January 9 – ...
.
[ In the ]United States of America
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territo ...
, the first cassette single was released by A&M and I.R.S. Records
I.R.S. Records was an American record label founded by Miles Copeland III, Jay Boberg, and Carl Grasso in 1979. I.R.S. produced some of the most popular bands of the 1980s, and was particularly known for issuing records by college rock, new wave ...
in 1982
Events January
* January 1 – In Malaysia and Singapore, clocks are adjusted to the same time zone, UTC+8 (GMT+8.00).
* January 13 – Air Florida Flight 90 crashes shortly after takeoff into the 14th Street bridges, 14th Street Bridge in ...
with the Go-Go's
The Go-Go's are an American rock band formed in Los Angeles in 1978. Except for short periods when other musicians joined briefly, the band has had a relatively stable lineup consisting of Charlotte Caffey on lead guitar and keyboards, Belind ...
"Vacation
A vacation (American English) or holiday (British English) is either a leave of absence from a regular job or an instance of leisure travel away from home. People often take a vacation during specific holiday observances or for specific festi ...
", which contained two songs available on both sides of the tape.
Initially, the cassette single was supplied containing two or three versions of the primary single, sometimes also together with a B-side
The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
song. Typically, between 4 and 20 minutes of music were available on the early cassette singles,[ though later offerings would be available with five or six different versions of songs.
The British independent record label ]ZTT Records
ZTT Records is a British record label founded in 1983 by record producer Trevor Horn, Horn's wife and businesswoman Jill Sinclair, and ''New Musical Express'' (NME) journalist Paul Morley. The label's name was also stylised as ZANG TUMB TUUM and ...
made good use of the cassette single format by 1984
Events
January
* January 1 – The Bornean Sultanate of Brunei gains full independence from the United Kingdom, having become a British protectorate in 1888.
* January 7 – Brunei becomes the sixth member of the Association of Southeast A ...
, with singles by Frankie Goes to Hollywood
Frankie Goes to Hollywood were an English synth-pop band formed in Liverpool in 1980. The group's best-known line-up comprised Holly Johnson (vocals), Paul Rutherford (backing vocals), Peter Gill (drums, percussion), Mark O'Toole (bass guit ...
, Art of Noise
Art of Noise (also The Art of Noise) were an English avant-garde synth-pop group formed in early 1983 by engineer/producer Gary Langan and programmer J. J. Jeczalik, along with keyboardist/arranger Anne Dudley, producer Trevor Horn, and music ...
and Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
being issued in unique versions on compact cassette.
American record companies began releasing cassette singles on a large scale in 1987, when vinyl record
A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...
album
An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
sales were declining in favour of cassette recordings; the cassette single was meant to replace the 7-inch 45-rpm record in a similar way.[
The cassette single format was used as a promotion in the 1990s, with ]Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
giving a 'cassingle' to attendees of ''Hercules
Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures.
The Romans adapted the Gr ...
'' promotional events.[
]
Packaging
Originally, most cassette singles were released in a thick paper sleeve that slipped over the outside of the cassette. This was then usually shrink wrap
Shrink may refer to:
Common meanings
*Miniaturization
*Shrink, a slang term for:
** a psychiatrist
** a psychoanalyst
** a psychologist
Arts, entertainment, and media
* ''Shrink'' (album), album by German indie rock/electronica group The Notwist
...
ped in cellophane plastic. Some singles contained one song on each side, much as 7-inch 45-rpm records had done, but others repeated the songs on both sides. In some markets, cassette singles generally used the same packaging as standard cassettes, a rigid plastic box with a folded paper inlay insert.
As the cassette maxi single
A maxi single or maxi-single (sometimes abbreviated to MCD or CDM) is a music single release with more than the usual two tracks of an A-side song and a B-side song.
The first maxi singles
Mungo Jerry's first single, "In the Summertime" was the ...
or extended play
An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record. (EP) was released,[ more intricate packaging was incorporated that looked similar to the packaging of a regular ]album
An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
cassette. These were placed in standard rigid plastic cassette cases, with a folded paper/cardstock inlay insert. Unlike a full-length cassette album, these were generally only one two-sided inlay instead of an extended fold-out (the latter as required for song lyrics, and other additional information usually found on albums). Maxi-singles usually contained four or more versions of a single song; i.e.: typically the '7-inch single', an 'album version', a shorter 'radio edit', and occasionally a 'club edit' or 'dance mix', and a '12-inch
The twelve-inch single (often written as 12-inch or 12″) is a type of vinyl ( polyvinyl chloride or PVC) gramophone record that has wider groove spacing and shorter playing time with a 'single' or a few related sound tracks on each surfac ...
extended version'.[ Other options could include an ']a cappella
''A cappella'' (, also , ; ) music is a performance by a singer or a singing group without instrumental accompaniment, or a piece intended to be performed in this way. The term ''a cappella'' was originally intended to differentiate between Ren ...
' version, and / or an 'instrumental
An instrumental is a recording normally without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through semantic widening, a broader sense of the word song may refer to instru ...
' version. Alternatively, some cassette singles contained differing versions of two different songs, as in a 'double A-side
The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record company ...
'.
Popularity
Although the cassette
Cassette may refer to:
Technology
* Cassette tape (or ''musicassette'', ''audio cassette'', ''cassette tape'', or ''tape''), a worldwide standard for analog audio recording and playback
** Cassette single (or "Cassingle"), a music single in the ...
had reached a high level of popularity by the late 1970s, due to the ubiquity of mobile devices such as the Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
Walkman
Walkman, stylised as , is a brand of portable audio players manufactured and marketed by Japanese technology company Sony since 1979. The original Walkman was a portable cassette player and its popularity made "walkman" an unofficial term for ...
,[ the ]boombox
A boombox is a transistorized portable music player featuring one or two cassette tape recorder/players and AM/FM radio, generally with a carrying handle. Beginning in the mid 1980s, a CD player was often included. Sound is delivered through ...
, and car audio
Vehicle audio is equipment installed in a car or other vehicle to provide in-car entertainment and information for the vehicle occupants. Until the 1950s it consisted of a simple AM radio. Additions since then have included FM radio (1952), 8 ...
cassette players, cassette singles never rivalled gramophone records
A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts near ...
to even near the same extent as cassette albums had done. In the U.S., cassette singles were completely phased out by the mid 2000s. One reason for their lesser popularity was because they appeared to be an inefficient use of the media to consumers; a cassette single took up the same storage space as a full album. In April 2013, however, psychedelic rock
Psychedelic rock is a rock music Music genre, genre that is inspired, influenced, or representative of psychedelia, psychedelic culture, which is centered on perception-altering hallucinogenic drugs. The music incorporated new electronic sound ...
band MGMT
MGMT () is an American indie rock band formed in 2002 in Middletown, Connecticut. It was founded by multi-instrumentalists Andrew VanWyngarden and Ben Goldwasser. Alongside VanWyngarden and Goldwasser, MGMT's live lineup currently consists of ...
released the first single from their third album
''Third Album'' is the third studio album released by the Jackson 5 on Motown Records, and the group's second LP released in 1970, on September 18.
''Third Album'' featured the group's fourth consecutive No. 1 single on the US pop charts, " I' ...
as a cassette single, and October 2014 saw the cassingle ''Great Big Happy Green Moonface'' from Polaris
Polaris is a star in the northern circumpolar constellation of Ursa Minor. It is designated α Ursae Minoris ( Latinized to ''Alpha Ursae Minoris'') and is commonly called the North Star or Pole Star. With an apparent magnitude that ...
, the band's first release in fifteen years. In 2020 Lady Gaga
Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
released cassette singles for her songs " Stupid Love" and " Rain on Me" from the album ''Chromatica
''Chromatica'' is the sixth studio album by American singer Lady Gaga, released on May 29, 2020, by Interscope Records and subsidiary Streamline. Gaga supervised the production with longtime collaborator BloodPop and a variety of other producer ...
'' becoming her first single releases on the format.
References
{{DEFAULTSORT:Cassette Single
Audio storage
Single types
Audiovisual introductions in 1980